Detail project of Anwar Khawaja Industries

2. FINAL PROJECT REPORT
PRESENTATION OF BUSINESS ON
“ANWAR KHAWAJA INDUSTRIES”
Presented By:
Group name: Mirando
Group members:
Faiza Khalid (3604), Remsha Sarfraz (3605), Tuba Zahid
(3611), Bushra Ahmed(3622)

4. Introduction:
•Anwar Khawaja Industries (Pvt.) Ltd. Was incorporated in Pakistan
on March 21, 1964 under the Companies Act 1913 (now Companies
Ordinance, 1984).
•The company’s quality system is certified by DET NORSKE
VERITAS (DNV) Netherlands in conformance with ISO 9000
quality standard since 1999.
•The company is certified by Fairtrade Labeling Organization (FLO)
since 2004 for its social compliance standards.
•Anwar Khawaja Industries (Private) Limited has established a
modern unit for sports wears and various textile garments, of which
the entire production is exported.
•The company is in the business of manufacture and export of sports
goods especially, footballs. Handballs and volleyballs.

5. •The company’s name was included in the Guinness Book
of World Records for the manufacture of the world’s largest
football. This football was displayed at the opening
ceremony of the Football World Cup 1994.
•The company has also entered into the field of computer
software development and its related activities under the
name and style of AK InfoTech (Private) Limited.
•The company is producing balls exclusively for Select
Sports, Denmark and at the same time whatever Select is
marketing is produced by Anwar Khawaja Industries.
•The company is supplying more than 2.5 million balls
annually to Select Sports and its customer’s world wide
including Europe and America and has the capacity to
produce 10,000 balls per day.

6. Vision:
we continuously strive to maintain a sustainable
relationship with all over the globe by establishing
and maintaining a strong production and marketing
network with a team of adroit, enchanting, and
skillful craftsman and experienced professionals.
We aim at the best of our customer’s satisfaction.
We also aim at a sustainable growth to ensure our
company’s prosperous future and healthy returns to
all our stakeholders.

7. Mission:
To Endeavour consistently to be a dynamic,
profitable and growth oriented company.
To seek a high standard of performance and to
strive for a long-term leadership position
To be an exemplary corporate citizen
maintaining high moral standards and fulfilling its
social responsibilities.
To create further opportunities for employees at
all levels so that they become a real team of
dedicated workers and professionals.

8. Product line:
Hockey sticks, Soccer Balls, Cricket bats, cricket balls,
Handballs, Rubber Bladders, Sports Wears and Sports
Protective Equipments, Leg guards, Chest Guards,
Arm Guards and Gloves for Hockey and Cricket to cope
complete range of sports wears which includes shorts, shirts,
skirts, trousers and jackets in knitted and woven fabrics
Target market:
Eastern Europe;
Southeast Asia; Mid East;
Eastern Asia; Western
Europe; Central America;
Northern Europe

9. Organizational
Chart:
Chairman
Chief Executive
Officer
Directors
CFO
Production Manager
Supervisors
Employees
GM

10. Departments and their functions:
There are three main departments in the organization as follows:
Finance department
Production Department
Human Resource department
Finance Department:
Run by CFO(M. Imran Ashraf)
Auditing of books of accounts
Dealing of accounts
Salaries, Increments & Bonuses are decided and
paid
Planning about any new projects
Import and export are organized

11. Production Department:
Run by Production Manager M. Imran Zaheer
Production schedule is made
Raw material is turned into finished goods
Quality of goods is described and maintained
Ensuring quality is achieved at the end in each item
produced.
Production Department is further divided into other
departments:
Hockey Production department
Cricket ball production Department
Football production department
Other sports accessories department

12. Production Process Of Hockey:
Wood is
shaped in
hockey
Finishing
Lacquer
lamination
Painting
Molding
Sanding

13. Human Resources Department:
The Human Resource Department deals with management
of people within the organization. The Hr department of Grays is run
by General Manager Ch. Arshad.
Responsibilities:
Recruitment and selection:
Finding:
Requirements are identified for the post
Merit is defined for the required job
Add is given in the news paper or on internet
Selection:
All the applications of applicants are reviewed
applicants are interviewed
Then finalized for the job
Applicants are provided permanent job

14. Orientation, Training and Evaluation:
Training is given on the willingness of employee
On-the-job training is conducted for 3 months on the arrival of
new employee
Performance Appraisals:
Feedback of every employee is evaluated at the end of each
month
Employee’s attitude, performance, attendence and skills(if
increased) is judged and then Promoted or demoted accordingly
Compensation:
Most of the employees pays are salary based
Some works on Contract bases
Wages are paid in case of overtime work

15. Employees Benefits:
Health insurance
Hospitality
Old age benefits
Lunch
Safe conditions to work
Studies expenses of employee’s children is paid
Transport facility to the employees who comes for far areas

16. PEST Analysis:
Political:
It is a registered Organization
Taxes are deducted by the bank from their balance
No trade restrictions
Economical:
As the business is 99% exported, so they earn maximum
foreign exchange
Increases national income
Affected by day by day increasing inflation rate
Social:
New roads are made by AKI
Made a stadium in the city Sialkot

17. Avoiding Green washing
Planting between the roads
Providing secure environment to the internal labor
Technological:
As more of the work dine in the company is labor
intensive, but maximum possible machines are used
Technology is up to-dated day by day due to the
innovations in technology

18. SWOT Analysis:
Strength:
Strong management
Economies of scale
Customer loyalty
Employees works in a
comfortable environment
Avoids green washing
Weaknesses:
Outdated technology
Cost structure
Labor Cost

19. Opportunities:
Innovations
New technology
New market
Threats:
Competition with others
Government regulations
Mature market

20. Product Life cycle of Grays:
Grays is on its Growth stage
Product: Quality of goods are maintained and new features
are added
Pricing: is maintained as the firm enjoys increasing demand
with little competition
Promotion: is aimed at a broader audience
Placement: a proper outlet is launched