This presentation discusses communication systems in the banking sector of Bangladesh. It is presented to Ms. Tahmina Sultana by the group Oxygen, consisting of 5 members. The presentation covers topics such as the introduction to communication, banking sector in Bangladesh, types of communication in banks, barriers to banking communication, and how to improve effectiveness. It provides an overview of key communication aspects in Bangladeshi banks through short sections presented by each group member.
2. PREPARED FOR
Ms. Tahmina Sultana
Lecturer
Department of Management
Bangladesh University of Business &
Technology
(BUBT)
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3. GROUP NAME : OXYGEN
GROUP MEMBERS
Name ID No
01. Md. Fahim Ahsan Hashme 16172101438
02. Lija Khatun 16172101429
03. Sawgaat Jahan Tripty 16172101413
04. S. M. Abu Yousuf 16172101428
05. Tanzina Sharmin 16172101424
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5. SAWGAAT JAHAN TRIPTY
ID: 16172101413
INTAKE: 42, SECTION: 10
M Y T O P I C S :
I N T R O D U C T I O N
C O M M U N I C A T I O N
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6. INTRODUCTION
Communication is the exchange of information, news, ideas,
feelings and views between persons.
Communication process plays an important role in everyday
life and more in organizations, in general and even in banking
organizations.
A bank is a financial institution that accepts deposits from the
public and creates credit.
Banking sector of Bangladesh is one of the major sectors which
contributes significantly to the national economy.
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7. COMMUNICATION
Communication is a system for transmitting or exchanging
information.
Senders and receivers are of course vital in communication.
Effective communication involves minimizing potential
misunderstanding and overcoming any barriers.
Organizational communication is a subfield of the large
discipline of communication studies.
Business communication in any communication used to promote
a product, service or organization with the object of making
sale.
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8. MD. FAHIM AHSAN HASHME
INTAKE 42, SECTION 10
ID NO : 16172101438
MY TOPICS ARE -
01. BANKING SECTOR IN BANGLADESH
02. FUNCTION OF BANK
03. E-BANKING
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9. BANKING SECTOR IN
BANGLADESH
Banking sector of Bangladesh is one of the major
sectors which contributes significantly to the national
economy. The sector comprises a number of banks in
various categories. These are given below –
Central Bank (Bangladesh Bank)
Scheduled Bank & Non-scheduled Bank
State Owned Commercial Bank (05)
Private Commercial Bank
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10. FUNCTION OF BANK
I. Collection of Deposit
II. Sanctioning Loan
III.Circulation of Notes & Coins
IV.Transferring Money
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13. S. M. ABU YOUSUF
ID:16172101428
INTAKE:42,SECTION:10
M Y T O P I E S A R E -
0 1 . T Y P E S O F C O M M U N I C A T I O N I N A
B A N K
0 2 . W A Y O F C O M M U N I C A T I O N I N A
B A N K
0 3 . M E D I A O F C O M M U N I C A T I O N I N A
B A N K
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14. TYPES OF COMMUNICATION IN
BANK OF BANGLADESH
There are two types of communication :
Internal communication : It refers to the flow of
information to the internal participants of a bank.
I. Vertical communication
II. Horizontal communication
III. Diagonal or Cross communication
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15. TYPES OF COMMUNICATION IN
BANK OF BANGLADESH
External communication : It refers to communicates with
external or outside parties. External parties include customers
investors , central bank or other banks , insurance companies ,
government agencies etc.
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16. There are two types of communication :
1. Formal communication : Formal
communication maintain procedures, rules &
regulation in a bank.
2. Informal communication :In Informal
communication there is no rules & regulation .
But in
WAY OF COMMUNICATION IN A
BANK
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17. MEDIA OF COMMUNICATION IN A
BANK
There are 3 types of media to communicate inside or
outside of the bank.
1. Vebal communication
a) Oral communication
b) written communication
2. Visual communication
3. Through IT media
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18. LIJA KHATUN
ID : 16172101429
INTAKE : 42, SECTION 10
M Y T O P I C S A R E –
0 1 . B A R R I E R S I N B A N K I N G
C O M M U N I C A T I O N
0 2 . O V E R C O M E O F B A R R I E R S
0 3 . R E C O M M E N D A T I O N
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19. BARRIERS IN BANKING
COMMUNICATION
Poor communication Strategy
Can not fulfill the customers expectation
Interpretation of words
By passed instruction
Banking structure
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20. OVERCOME OF BARRIERS
Invent innovative capability of the employees
Must choose the proper channels of communication
Providing proper training to make the employees more efficient
Use of easy language
Adoption of innovative communication strategies
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21. RECOMMENDATION
Beware of interrupting
Be sensitive to differences in technical knowledge
Anticipate customers objections and questions
Keep the customers informed
Providing training to the employees
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22. TANZINA SHARMIN
ID: 16172101424
INTAKE: 42, SECTION:10
M Y T O P I C S A R E -
E F F E C T I V E C O M M U N I C A T I O N I N
B A N K I N G
C O N C L U S I O N
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23. EFFECTIVE COMMUNICATION IN
BANKING
01. Use Fresh Language
To really engage customers, colleagues or superiors, One need to be clever.
Come up with fresh ways to make a point. ‘Pushing mud uphill with a kebab
stick’ is a fun one we heard recently.
02. Use Inclusive Language
A the norm. Of course, at times jargon does have value big problem with
jargon is that is can alienate especially in the finance industry, where
complex terminology is
03. Cut The Clutter
Have you ever been on a cross-country conference call and someone says,
“Yes, it’s Clive here from WA. In terms of the discussion on that last point
that was on the table there, I just want to say from our perspective or maybe
from my perspective in particular, that on consideration in terms of the
conversation and I talk about this from a strategic perspective, I just want to
say that I agree.”
And remember – the way you deliver your content determines how it will
influence how your audiences thinks, feels and behaves.
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24. CONCLUSION
In conclusion, the success of a banking cooperation depends on the
superiority of its communication and marketing strategy.
Without proper communication channels, the organization will
struggle to market its services. In relation to this, it is essential
for a banking organization to invest heavily in building proper
communication infrastructure within its set up.
. To create an effective communication infrastructure, the
cooperation must move from its notion of profit maximization,
to customer satisfaction.
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