This document contains information about Group Super 6 of MBA-I Batch-A which includes 6 members. It then provides a brief history of Bayer, mentioning it was established in 1863 in Germany as a dyes and chemicals factory and diversified over time. It notes aspirin was invented in 1897. The document also lists the core values of Bayer as leadership, integrity, flexibility and efficiency. Finally, it performs a basic SWOT analysis of Bayer's strengths, weaknesses, opportunities and threats.

1. GROUP: SUPER 6
MBA-I BATCH-A
1. M. Faheem Siddiqui
2. Kanwar Kashif Ali
3. Muhammad Nisar Soomro
4. Bilal Ahmed Moughal
5. Jawaid Murad
6. Khazeena Siddiqui

2. HISTORY
Bayer was established by Friedrich Bayer and his
Partner Johnn Friedrich WesKott in Barmen-
Germany in 1863.
Previously it was a Dyes and Chemicals Factory
then diversified their business to Health care ,
Crop science & material Science.
First Original brand of Aspirin was invented in
1897.

3. Company Video

18. LIFE
1.Leadership
2.Integrity
3.Flexibility
4.Efficiency

19. Life Video

21. SWOT
Strengths:
• Bayer has a Global Presence in more than 100
countries of the World
• Proud to have own research Centers/Products
• Enjoying Customers faith and loyalty
• Continuous Research and development for new
products
• >300 Social development Projects world wide
• Having own Manufacturing Facilities in most
countries

22. SWOT
Weakness:
• Bayer has More expensive products
• No EXTRA promotional activities for customers
unlike local companies.
• Limited Field Force
• Limited Promotional Materials and tools

23. SWOT
Opportunities:
• New emerging markets like USA and Japan
• More new and innovative products to be
Launched.
• Having diversified business spectrum
• Having well qualified and skilled Human
resource
• A large amount budgeted for research and
development

24. SWOT
Threats:
• Other MNCs competitors working in same
Market segments
• USA and Japan based Companies are threat
• Availability of Cheaper generics (competitors)
brands of local companies
• Govt. support to local industry
• Heavy investments/ unethical promotional
activities by competitors