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Webnography Market Survey Technique Analyzes Internet Usage in Latin America
- 1. WEBNOGRAPHY A NEW MARKET SURVEY TECHNIQUE Manuel Barberena María Elena León
- 2. Content The importance of the medium 1 Internet use in Latinoamerica 2 Webnography 3 From X to Z 4 Conclusions 5
- 3. The importance of the medium Word of mouth Word of net
- 4. The importance of the medium Internet is everywhere
- 6. Internet use in Latinoamerica Fuente: www.internetworldstats.com Internet penetration in Latin America (2009) Chile Argentina Uruguay Per ú Colombia Brasil M éxico Venezuela 50% 47% 38% 28% 41% 34% 26% 25% 75% 55% 29% cyber users live in South America One of three latin american people is a cyber user 170 million cyber users
- 8. Internet use in Latinoamerica 10 million profiles 9 million profiles 20 mil active accounts 12 thousand active accounts 3 million profiles 1 million active accounts 30 million users
- 9. Internet use in México 10 million profiles 7 million accounts 67 thousand active accounts
- 10. Webnography 1 Online search 2 Online interviews 3 Semiotic Analysis
- 11. marca.com Formal sites Informal sites 1 Online search
- 12. 1 Online search
- 15. From X to Z 31-35 36-40 years old years old 12-15 16-18 19-24 25-30 years old
- 16. Past 31-35 36-40 19-24 25-30 12-15 16-18
- 17. Present 31-35 36-40 19-24 25-30 12-15 16-18
- 18. Future Social Networks Advertising Security 31-35 36-40 19-24 25-30 12-15 16-18
- 19. From X to Z
- 20. From X to Z Real Virtual
- 21. We evaluate: TOPICS BRANDS PRODUCTS ONLINE SERVICES ADVERTISING PUBLIC IMAGE