The document provides guidance for Cirque du Soleil on building a successful company through teamwork and innovation. It emphasizes cultivating talent, sharing ideas, adapting to change, and meeting deadlines. Managers are advised to lead by example with persistence and appreciation. Teams should overcome fear, believe in each other, take risks, and ensure everyone's effort contributes to the final product. Getting involved and understanding one's role is important to feel accomplished. The document also stresses listening to suggestions, facing challenges, and seeing work through the eyes of clients.

1. Cirque Du Soleil
The Spark
Igniting the Creative Fire that Lives
within Us All

2. Key Words
Innovation Passion
Overcoming Audacity
Confidence Engagement
Changing Team
Effort Respect
Adaptation Anticipation
Adequacy Appreciation
Flexibility Success

3. In order to be a successful company...
...reivent her show!
To accomplish it, is necessary:
• Talents: people who go beyond what is expected from them.
• Sharing ideas.
• Knowing that the initial process will never be the final version.
• Meeting deadlines and schedules: it generates trust, credibility and security.

4. Managers’ role
• Charge what they also can meet.
• Always praise (compliments are essential to
build credibility with employees).
• Teach by example (being the first who • Always mention positive and negative points
arrives and the last who lives): at the same time.
persistence, initiative, objectivity, focus
on goals, commitment and perseverance.
• Appreciate all stages of work.
Uncomplicate processes to make it easy the searching for results and achievement of goals.

5. TEAM WORK
• Dribble fear: it paralizes and
prevents goals achievements.
• Believe in the team and
realize they believe in you.
• It is necessary to take
risks to feel cooperation,
• Learn to assume mistakes: trust and overcome with
If something goes wrong, we must hard work.
recognize and improve it.
• Reinvent life.

6. TEAM WORK
• Do your best and
make sure the final
product is a result of
everyone’s effort.
• Know all the processes and
the people who are involved
in them.
• Face challenges letting go of
old habits, beliefs and prejudices.
• Learn to listen and invest in good suggestions, new ideas.

7. Get involved, feel what you’re doing.
Understand your role in the company
to be enthusiastic for what you do.
Love what you do. Don’t be afraid of challenges, changes, errors.
Do it your own way. If you are not happy nor feeling accomplished,
find another activity.

8. See the work through
Skirt the obvious, clients’ eyes by watching
give place to the unusual, the show from a viewer’s
exit the course. point.
Treat every client in
a personalized, careful
and thoughtful manner
focusing in their needs.
Have an efficient database
with information which
distinguishes customers
and allows closer
relationships.
Environmental analysis: knowing every country and culture where you want to
work and making partnerships are keys to spread the work.

9. “When we give a chance to our dreams, it never knows what could happen.”

10. Subject:
Internal Marketing
Management
Teacher:
Flávio Tófani
Translated by the
student:
Fabíola Coelho
Vieira Rosa
Internal Communications for Strategic Relationships Masters Paper Work