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Facilitating Google Design Sprints

  1. FACILITATING DESIGN SPRINTSBy Ezekiel “Zeke” Binion @ebinion UX Camp 2017
  2. What are Design Sprints?
  3. A highly collaborative process from Google to prototype your ideas and test them on real users in just five days. Google’s Sprint
  4. How does it work? Understand Define the opportunity and map the ideal experience Diverge Sketch creative solutions for the problem Decide Review the solutions and decide what we’ll pursue Prototype Make the prototype and interview guide Test & Learn Test our ideas with 5 real people day 1 day 5
  5. We implemented Design Sprints at Table XI last year It took some hard work but we did it.
  6. We ran a Design Sprint one of the nation’s largest Ideas Festivals
  7. In our client’s 
 own words…
  8. 2 big lessons to share How to sell Design Sprints in your organization How to facilitate them when you do
  9. Selling Design Sprints Part 1
  10. Selling to the suits Conveying the costs, risks, and opportunities to your organization’s leaders is critical Selling points • We have an opportunity to find an idea that our customers love and reshape how we approach product design • By only investing 1 week into the idea, instead of months, it’s easy to purse another idea if it failed • Sprint requires a time investment from a leader to play the role of decider, but we only require their presence for days 1 and 3 Selling Design Sprints
  11. Selling to developers Developers are craftsman too. However getting their time can be difficult. Selling points • We have an opportunity to find out if we’re building the right thing before we make it • On Wednesday we need your help understand the technical concerns of our idea • If the developer is unable to attend the entire Sprint, you could ask them to only attend day 3 and observe 1 or 2 tests on day 5 Selling Design Sprints
  12. Answering the “research question” Are 5 users enough to get statistically significant results? Selling Design Sprints
  13. No but… 5 users is not statistically significant but that’s not the goal. We’re looking for directional accuracy. Selling Design Sprints
  14. Selling to researchers Researchers and data-orientated stakeholders need more context Selling points • According to a study performed by the Nelson Norman Group, beyond 5 users of a single group we tend to find the same problems ( • After the Sprint is over, we’ll want to spend time revising the design based on what we’ve learned. We’ll test with users again and learn even more • Don Norman reminds us, “designers don’t start from zero.” Hopefully, the team has been doing research outside of the context of project we’ll be relying on that research as well. ( Selling Design Sprints
  15. Questions about selling Sprints?
  16. Facilitating Design Sprints Part 2
  17. Activities follow similar structures Anatomy of an activity Modeled from Gamestorming Opening (Divergent) Closing (Convergent) Exploration Make everyone feel welcome. Establish what we’re doing and why. Bring things to a conclusion. Establish what we agreed to and ensure everyone 
 is aligned. Keep everyone on task. Facilitating Design Sprints
  18. Always be prepared Preparation is the best way to reduce anxiety/fear associated with leading 
 a group • Practice activity openings • Create a checklist • Give the participants homework • Have backup exercises Facilitating Design Sprints
  19. Here’s a few great books on facilitation (links are on the resources slide) Good sources for backup exercises Facilitating Design Sprints
  20. “Be yourself; everyone else is already taken.” - Oscar Wilde Facilitating Design Sprints
  21. Be yourself; only better Facilitating conversations is a lot like user research • Be neutral, when you can be • Use open questions to explore topics • Restate answers in your own words to confirm understanding and expose gaps • Practice 5 whys Facilitating Design Sprints
  22. Be a great host Make everyone feel comfortable • Feed people (if you're having a long meeting) • Take breaks every 1.5 - 2 hours • Encourage quiet people to participate • Check the room temperature • Be considerate of health issues and disabilities Facilitating Design Sprints
  23. Facilitation Resources • Sprint (Book) • Gamestorming (Book) • CTRL SHIFT (Book) • Facilitator's Guide to Participatory Decision-Making (Book) • Designing the Conversation (Book) • Good Kickoff Meetings (website) • Sprint Stories (Medium) • “How we’re adapting Google’s Design Sprint to get testable prototypes in a week” 
 (Table XI Blog)
  24. Questions about facilitating Sprints? Next Steps (not goodbye) • Visit this link: for a copy of this presentation • Speak to me if you want to know more about Table XI hiring (note we have a chef…) • Connect with me at @ebinion and continue the conversation