It’s no longer a hush hush that if you want to drive organic search traffic to your website, your SEO game needs to be above the fold. However, majority of the people overlook one crucial resource for raking in all of that organic traffic: Google image search. And, to get that traffic, you need to know about the basics of image optimization.

1. BY ANITA SHARMA
Digital Marketing Strategist at Extreme SEO Internet Solutions
THE BASICS OF
IMAGE OPTIMIZATION
FOR SEO

2. Users are more engaged with articles that
contain images and get 94% more total views
than articles without images.
Pages with images are more than two times
likely to be shared on social media.
94%VIEWS
2TIMES

3. “The good thing about image optimization
is that it is dead simple and even a novice
will be able to optimize their images for
SEO and website performance after
reading this presentation.”

4. THE BASICS

5. IMAGE
FILE
SIZE
IMAGES CAN MAKE YOUR PAGE
HEAVY. PUT UP A WEBPAGE THAT
TAKES MORE THAN 10 SECONDS
TO LOAD, AND YOUR USERS WILL
ESCAPE FASTER THAN YOU CAN
SAY “BACK BUTTON”.
The quickest way to reduce file size is by
compressing the file with a compression tool
while also trying to retain maximum image quality.
You can try Compressor.io or Optimizilla, which
reduces the file size by up to 90% without
compromising image quality.
WHAT TO DO

6. IMAGE
NAME
AVOID USING DEFAULT IMAGE
FILE NAMES LIKE, “DBC0021.JPG”
AS IT DOES NOT GIVE MUCH
INFORMATION ABOUT THE
IMAGE.
Use descriptive filenames with keywords
separated by “-” (hyphen). For example, “image-
optimization-for-seo.jpg”.
WHAT TO DO

7. ALT
TAGS
MOST IMAGES ARE WRAPPED IN
AN HTML IMAGE TAG. IT IS
IMPORTANT TO INCLUDE ALT
TAGS WITHIN THIS TAG JUST LIKE
AN IMAGE’S NAME, WILL GIVE
SIGNALS TO SEARCH ENGINES
ABOUT A PARTICULAR IMAGE.
Bad:
<img src=”cheese-cake-recipe.jpg” alt=””/>
Good:
<img src=”cheese-cake-recipe.jpg” alt=”recipe of
cheese cake”/>
WHAT TO DO

8. IMAGE
TITLE
TEXT
TITLE TEXT IS NOT A RANKING
FACTOR FOR IMAGE SEARCH
BUT IT CAN BE A WAY TO
PROVIDE MORE DETAILS TO
USERS AS MOST MODERN WEB
BROWSERS USE TITLE TEXT AS A
TOOL TIP WHEN HOVERING OVER
AN IMAGE.
Use relevant and SEO friendly keywords and your
title tags will stand out.
WHAT TO DO

9. IMAGE
FILE
TYPES Small file size and color palette. It can be
animated.
.GIF
Lossy graphic files with set dimensions.
.JPEG
No loss on compression and transparent
backgrounds.
.PNG

10. RESOURCES
Pixabay
Freepik
Pexels
And more 17+ websites where you can get free stock images.
WEBSITES TO DOWNLOAD FREE STOCK PHOTOS
Canva
Hootsuite
Buffer
And more 101+ giant list of Social Media Marketing Tools.
SOCIAL MEDIA MARKETING TOOLS

11. HAVE ANY MORE
TIPS FOR IMAGE
OPTIMIZATION?

12. THANKS FOR WATCHING.
You can contact me here.
THAT'S ALL,
FOLKS!