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The Social Web Pattern in E-Commerce (by Marcel Weiss)

  1. 1. The Social-Web-Pattern in E-Commerce Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  2. 2. Content ● What is the Social-Web-Pattern? ● Social-Web-Pattern in E-Commerce Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  3. 3. The Social Web and its pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  4. 4. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  5. 5. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  6. 6. The Follower-Principle Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  7. 7. The Follower-Principle ● Asymmetrical connections ● Personalisation baked in ● → Two-sided markets/platforms Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  8. 8. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  9. 9. The Stream Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  10. 10. The Stream ● Activity Streams, Newsfeed ● In chronological order ● Commentable ● Like Email; the Inbox is still the ultimate stream Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  11. 11. The Stream In-Stream-Information: Quora, disqus Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  12. 12. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  13. 13. The One-Click-Gesture Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  14. 14. The One-Click-Gesture ● A gesture, the smallest unit of active action online Used for: ● redistribution ● aggregation ● 'charts' Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  15. 15. The One-Click-Gesture ● Personalisation: Facebooks Like-data ● A better data basis for understanding the users and their preferences ● Other examples: foursquare-checkins, flattr Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  16. 16. One-Click-Gesture on Amazon Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  17. 17. The Social-Web-Pattern ● The Follower-Principle ● The Stream: Newsfeed, Activity Streams ● The One-Click-Gesture ● Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  18. 18. Share-Connection to other webservices Source: http://blog.louisgray.com/2011/03/your-app-is-not-complete-until-you-can.html Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  19. 19. Share-Connection to other webservices ● Visibility ● Virality ● Per-Item-Option ● etc. Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  20. 20. Share-Connection to other webservices Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  21. 21. Social-Web-Pattern in Use Mobile photo apps: Instagram Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  22. 22. Social-Web-Pattern in Use Newsaggregators: Tracked.com Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  23. 23. Social-Web-Pattern in Use Q&A-Sites: Quora Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  24. 24. The Social-Web-Pattern in E- Commerce ● Groupon Stores ● Etsy Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  25. 25. Groupon Stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  26. 26. Groupon Stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  27. 27. Groupon Stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  28. 28. Groupon Stores ● Self serve ● Users can follow stores Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  29. 29. Groupon Stores Opportunities and challenges: ● Followers as bargain hunters ● Redistribution within Groupon with One-Click- Gesture ● Stream/Newsfeed on site Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  30. 30. Groupon Stores Redistribution through One-Click-Gesture & data: ● Deals bought by friends ● (popular) deals from merchants who are being followed by friends ● Local popular deals ('trending deals') ● Deals bought by similar users (with similar followed merchants, with similar buying behavior) Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  31. 31. Etsy: Circles and Activity Feed Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  32. 32. Etsy: Circles and Activity Feed ● „Add to your Circle“ = Follow ● Followed sellers listing a new item ● Friends favorites ● Notification when own item is featured in treasury list ● Sales Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  33. 33. Social-Web-Pattern in E-Commerce ● Blippy ● Hollrr (soon to be relaunching) ● The Twitter for shopping? Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  34. 34. What to keep in mind ● What do you want to accomplish ● What informations do users want to know (how, when) ● What is the connection between the multiple sides of users on your platform ● Stream front and center ● ... Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  35. 35. The Social-Web-Pattern Sources ● http://www.diigo.com/user/marcel/social-web- pattern Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com
  36. 36. Thank You! Marcel Weiß (Exciting Commerce, neunetz.com) contact: marcel@neunetz.com

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