From “Do-it-yourself” to
“Fully-integrated-with CRM”
Social Media
My links with SocialCRM
• Citobi
• « From Customer Interaction to Business Intelligence »
• Interest from clients & (europ...
(% of statements
expressed with a positive
sentiment)
26%
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
Common ground...
Social Media in your kitchen is
possible…
Raz*War historical first
staff member (accessorily:
my spouse)
Seat of the boss ...
Another famous (Social Media)
kitchen…
Yes but, how can you
move away from your
kitchen?
• Level 1: starting in your kitchen
• Level 2: Getting organized
• Level 3: integrate with CRM
Level 1: Starting in your kitchen
& play by the rules
Rules: Listen, Engage, Be
relevant…
Raz*War Products & Packaging
Our Subscriptions-First step towards
SaaS?
Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRaz...
Shaving Market:There was something to
do...
A lot can be done from your kitchen…
Participate in selected easily
leverageable events
 European Start Up Rally
 Grand ...
Ok, Ok, but how can
you do it?
Authenticity
Humour
Engagement
Our Customers and Ambassadors
Some of our marketing tools & Tactics
Relevance (Quite demand...
Zoom on some of our guerilla tactics:
What to think about Twitter? (1/2)
Zoom on some of our guerilla tactics:
What to think about Twitter? (2/2)
Zoom on some of our guerilla tactics:
What to think about Twitter? TweetReach
Zoom on some of our guerilla tactics:
What about FaceBook?(1) (France)
Zoom on some of our guerilla tactics:
What about FaceBook?(2)-FaceBook Ads
Zoom on some of our guerilla tactics:
Providing content regularly (1)
Zoom on some of our guerilla tactics:
Providing content regularly (2)
Zoom on some of our guerilla tactics:
Providing content regularly (3)
Level 2: Get organized (& do
not forget to do simple
« traditional » CRM)
Challenges!
• Relevance challenge: It’s hard being relevant!
• Bloggers management
• FaceBook pages managenent…
• Raz*War ...
http://www.youtube.c
om/watch?v=ZUG9q
YTJMsI
Make your firts steps in CRM!
« Chill out dude, it’s only
about CRM »!
& CRM starts with e-Direct Marketing! (1/2)
Only
TODAY
20%
OFF!
Raz*War‘s Black Friday. Use
discount code BLACKFRIDAY20
& CRM starts with e-Direct Marketing! (2/2)
[Special Advertising
Section]
During next hour: 30% discount
on http://www.Raz*War.nl
Use discount code
SMDAYRW13
Raz*War brand activation model
(Australia, Baltic States, United States,…and
in Europe)
• Build (digital) content assets
•...
Raz*War will develop its network of
international partners
Level 3: Towards Full
integration with CRM
Raz*War will more and more leverages
Citobi’s expertise (CRM)
FaceBook & CRM?
Ecoupons
Content & Campaign mgt
Reporting / dashboards
Database mgmt
Profiling / Targeting
Esurvey / Eforms
Quick zoom on ...
What can you dream of? (Just some
example)
• Reaching clients, prospects, KOL’s, through FaceBook
• Reaching “lookalikes” ...
Some concluding
remarks?
Some concluding remarks
• It works!
• But it has its limits… (Answer: “get organized”)
• We did a lot of mistakes! !
• ......
Bccreativity.com
Join the revolution!
@razwar
Use code SMDAYRW13 on
RazWar.nl to get a 30% discount
…50 mins left 
Raz*War at Social Media Day (April 2013)
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Raz*War at Social Media Day (April 2013)

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PPT document prepared by Pierre De Nayer (co-founder Citobi, founder of Raz*War) for Social Media Day . Don't forget to visit http://www.razwar.com

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Raz*War at Social Media Day (April 2013)

  1. 1. From “Do-it-yourself” to “Fully-integrated-with CRM” Social Media
  2. 2. My links with SocialCRM • Citobi • « From Customer Interaction to Business Intelligence » • Interest from clients & (european) prospects • SCRM>>CRM () • MediQuality • Sole online physician community in BeLux, soon active in Netherlands too (=Sodial Media for Physicians) • Dialog Solutions • & GrowthBridge (Raz*War)
  3. 3. (% of statements expressed with a positive sentiment) 26% PASSION for CRM /1to1 marketing (Citobi 2000-20XX) Common ground: Passion for Listening, Passion for “C to B” PASSION For Shaving (GrowthBridge 2009-2XXX) That led to
  4. 4. Social Media in your kitchen is possible… Raz*War historical first staff member (accessorily: my spouse) Seat of the boss doing Social Media Management for Raz*War in post-Citobi hours
  5. 5. Another famous (Social Media) kitchen…
  6. 6. Yes but, how can you move away from your kitchen?
  7. 7. • Level 1: starting in your kitchen • Level 2: Getting organized • Level 3: integrate with CRM
  8. 8. Level 1: Starting in your kitchen & play by the rules Rules: Listen, Engage, Be relevant…
  9. 9. Raz*War Products & Packaging
  10. 10. Our Subscriptions-First step towards SaaS?
  11. 11. Can David beat Goliath? (Using Social Media…) 56% Raz*War (% of statements expressed with a positive sentiment) 26% BigRazCo (% of statements expressed with a positiv sentiment)
  12. 12. Shaving Market:There was something to do...
  13. 13. A lot can be done from your kitchen… Participate in selected easily leverageable events  European Start Up Rally  Grand Prix Wallon de l’Entrepreneuriat Grand Prix à l’exportation Leverage the event the day itself Twitter Facebook Web Interviews Make others know you are there Leverage the event in the following days Produce content Share all published articles Give bloggers attention If needed, identify some opinion leaders  Share info with them Give exclusivities New pictures… Nurture the buzz bubble Trough Twitter interactions  New blog post  Facebook discussion Excellent customer care & Logistic service  There are no problems, only solutions found the same day by Raz*War team
  14. 14. Ok, Ok, but how can you do it?
  15. 15. Authenticity Humour Engagement Our Customers and Ambassadors Some of our marketing tools & Tactics Relevance (Quite demanding! )
  16. 16. Zoom on some of our guerilla tactics: What to think about Twitter? (1/2)
  17. 17. Zoom on some of our guerilla tactics: What to think about Twitter? (2/2)
  18. 18. Zoom on some of our guerilla tactics: What to think about Twitter? TweetReach
  19. 19. Zoom on some of our guerilla tactics: What about FaceBook?(1) (France)
  20. 20. Zoom on some of our guerilla tactics: What about FaceBook?(2)-FaceBook Ads
  21. 21. Zoom on some of our guerilla tactics: Providing content regularly (1)
  22. 22. Zoom on some of our guerilla tactics: Providing content regularly (2)
  23. 23. Zoom on some of our guerilla tactics: Providing content regularly (3)
  24. 24. Level 2: Get organized (& do not forget to do simple « traditional » CRM)
  25. 25. Challenges! • Relevance challenge: It’s hard being relevant! • Bloggers management • FaceBook pages managenent… • Raz*War now speaks 7 languages • Affiliates, franchisees,
  26. 26. http://www.youtube.c om/watch?v=ZUG9q YTJMsI
  27. 27. Make your firts steps in CRM! « Chill out dude, it’s only about CRM »!
  28. 28. & CRM starts with e-Direct Marketing! (1/2)
  29. 29. Only TODAY 20% OFF! Raz*War‘s Black Friday. Use discount code BLACKFRIDAY20 & CRM starts with e-Direct Marketing! (2/2)
  30. 30. [Special Advertising Section] During next hour: 30% discount on http://www.Raz*War.nl Use discount code SMDAYRW13
  31. 31. Raz*War brand activation model (Australia, Baltic States, United States,…and in Europe) • Build (digital) content assets • Leverage bloggers • Who organize « social » contests, especially on FaceBook • Use FaceBook Ads • Integrate with google ads, simple CRM, etc… • When ready, more DB activation…for acquisition
  32. 32. Raz*War will develop its network of international partners
  33. 33. Level 3: Towards Full integration with CRM
  34. 34. Raz*War will more and more leverages Citobi’s expertise (CRM)
  35. 35. FaceBook & CRM?
  36. 36. Ecoupons Content & Campaign mgt Reporting / dashboards Database mgmt Profiling / Targeting Esurvey / Eforms Quick zoom on Actito (Citobi’s CRM tool) (Used by Raz*War Australia, Baltic States, Etc..) Actito Pro - Enterprise web portal with standard tasks
  37. 37. What can you dream of? (Just some example) • Reaching clients, prospects, KOL’s, through FaceBook • Reaching “lookalikes” consumers/customers • Immediate follow-up (scenario based) on some specific campaigns • Telling personal stories to consumers, that can then be shared • Long term relationship/Mgt building leveraging FB and Actito (CRM tool) • Much stronger combination of listening, answering, acquiring, developing and leveraging consumers and opinion leaders!
  38. 38. Some concluding remarks?
  39. 39. Some concluding remarks • It works! • But it has its limits… (Answer: “get organized”) • We did a lot of mistakes! ! • ...But we learnt from them • “Winning [Against Giants] is a matter of believing” • We are not yet there!
  40. 40. Bccreativity.com Join the revolution! @razwar Use code SMDAYRW13 on RazWar.nl to get a 30% discount …50 mins left 

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