2. • Target audience: 16-24 young, hip , who enjoy music , would
see it as a possible career , aspiring people.
• It would create a new market for itself as the U.K hip
hop/r ’n’ b magazine market isn’t very big only magazine is
‘RWD’
• Featured artists would be: Drake, Lil’ Wayne, Nicki Minaj ,
Tinie Tempeh, Tinchy Strider, Chipmunk, Jessie j, Katy b
• Style: fresh, clean cut, not stereo typical (graffiti etc.),
not ‘chavvy’
• Medium close up shots on front cover, bold bright
contrasting colours (whites, blacks, red, yellow, blues)-
title
4. masthead – the
font is simplistic,
which makes it
stand out, the use
of colour is
affective, the
contrast of white
and vibrant
Kickers – colours would
they are help it stand out
aligned with on news stand.
the headline
and barcode.
Front cover
image –
medium
close up, it’s
a distinctive
image and
the artist
has a sincere
look on
Barcode – their face.
a Its also very
conventio
n of a
simple yet
front effective.
5. title - stands
out as the
black font
Charts – up contrasts
to date, white
what background.
consumer
want
Smaller
images of
other
featured
artists, so
readers know
what's in the
magazine
Image of main
artist
Page numbers and
website
6. Differentiation
of fonts for
Quotes from artist and
the interview interviewers
speech
Full
size
image
of
artist
7. My mood board helped me condense
all my ideas and inspiration for my
magazine. It features different urban
artists, urban fashion and urban TV
8. Audience research
• 11/20 people bought magazines every now and then – this meant
that each edition had to be packed with interviews and related
articles and also advertise the next edition so reader would
want to buy it
• They didn’t want there to be a clear gender difference
• 14/20 expected the magazine to be longer than 50 pages – this
gave me the incentive to make my magazine 50 pages or more
• 17/20 believe free gift add value – on my flat plat it states that
there is free drake posters however I didn’t add this to my
front cover, contents page or double page spread.
• 15/20 expected interviews - I had more than one interview and
one was very in-depth with the cover artist
9. Scan of my sketches
This is a scan of some of my first sketches and
ideas for the layout of my magazine. It
includes a list of props that I wanted to use
for my photo shoot.
This is my
list of
props for
my photo
shoot. And
who I
wanted my
models to
be and the
This is a sketch of my style of
front cover. I wanted clothing I
the artist to be full wanted
sized and then have them to
kickers on side. I wear.
wanted the mast head
to be at the top and
quite eye catching,
especially when its
on the news stand.
10. Flat Plan
My flat plan helped me organise my contents page, as I knew what page
number different articles were going to be on, however as I progressed
I added more pages as my research told me my audience wanted more
pages.
