18. An audit: SDP 12 months ago “ D for Skype Developer” – platform not evolving “ Is Skype neglecting it’s developers?” – no clear route to market * Stuart Henshall, Skype Journal ** Katie Fehrenbacher, GigaOM Client APIs available Back end Gallery Good foundations of a developer program √ √ √ x x Sources: * http://skypejournal.com/blog/archives/2005/07/skype_developer.php ** http://gigaom.com/2006/08/25/skype-developers/
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21. Today (2): We have an active, global ecosystem ~6000 community developers, ~50 professional SW partners
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23. What’s popular (Dec 13-Sep 19 2007) +11m games Total Cumulative Downloads 20,921,606 100% 1. CrazyTalk 6,545,675 31.29% 2. Sketch Pad 2,201,272 10.52% 3. Pamela MP3 Call Recorder 1,998,428 9.55% 4. Ringjacker 1,829,928 8.75% 5. Boost My Profile with veroSee 1,287,370 6.15% 6. Unyte Application Sharing 1,227,806 5.87% 7. Movies 1,051,732 5.03% 8. TalkAndWrite 829,040 3.96% 9. KishKish Lie Detector 750,024 3.58% 10. Last.fm Radio 576,953 2.76%
24. Route to market makes a difference “ Our relationship with SDP has enabled Unyte to acquire a broad international customer base that now reaches 500,000 users and 30 countries. Without our relationship with the Skype Developer Program, this kind of market reach would not have been possible for us.” Gershon Goren, Director of Engineering – WebDialogs (now IBM) http://www.oreilly.com/pub/a/etel/2007/05/31/skype-developer-program-a-tale-of-pioneering-and-persevering.html > Over 32 million Extra downloads in 9 months
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26. Small team Big things Platform & API TechEd & Comms Relationship (R+R) & Events Publishing & Tech Services Lester Wolli Avo Halina Ants Paul Mirje Kristo Caitlin