A Succesful Conversation - The Skype Developer Program

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Paul Amery presentation to the May 2007 Internet Communication Developer Conference on behalf of Skype Developer Relations program. With permission.

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  • A Succesful Conversation - The Skype Developer Program

    1. 1. A successful conversation Paul Amery Skype Developer Program, Director May 2007
    2. 2. How not to hold a conversation.. Benjamin Disraeli Queen Victoria Blah, blah, blah, blah, blah “ He speaks to me as if I were a public gathering…”
    3. 3. Agenda <ul><li>Skype today </li></ul><ul><li>Trends & dimensions </li></ul><ul><li>Develop with Skype: concept to cash </li></ul><ul><li>New announcement </li></ul><ul><li>Hot Zones </li></ul>
    4. 4. Skype today
    5. 5. Skype Vision- Enabling the world’s conversations Voice One-to-One Many-to-Many When you’re not there Data SMS IM Video On all platforms Self Expression
    6. 6. Skype innovation <ul><li>Skype Extras </li></ul><ul><li>Click to callwith SO from any website </li></ul><ul><li>Public chats </li></ul><ul><li>Enterprise compatibility </li></ul><ul><li>Skype Video </li></ul><ul><li>Web Presence </li></ul><ul><li>Mood messages </li></ul><ul><li>Contacts: Import, Tags, Quick Filtering </li></ul><ul><li>Redesigned UI </li></ul><ul><li>PayPal Auto Top-up </li></ul><ul><li>14 local currencies </li></ul><ul><li>Bank transfers in 50 countries </li></ul><ul><li>Online & offline payment methods </li></ul><ul><li>Administer multiple accounts </li></ul><ul><li>10-Way Conference Calls </li></ul><ul><li>Pocket PC Client </li></ul><ul><li>Wi-Fi phones </li></ul><ul><li>Various Bluetooth, cordless, USB devices </li></ul><ul><li>SMS messages </li></ul><ul><li>Shared Groups </li></ul><ul><li>Skypecasts </li></ul>2003 2004 2005 2006 <ul><li>Skype launched </li></ul><ul><li>Skype Out launched </li></ul><ul><li>Skype In </li></ul><ul><li>Central Buddy List </li></ul><ul><li>Import contact wizard </li></ul><ul><li>Voicemail to anyone </li></ul><ul><li>Call Forwarding </li></ul><ul><li>Ring-tones, avatars </li></ul><ul><li>Web & E-mail Toolbars </li></ul>Skype – more than just a voice call
    7. 7. 2007 - Extending the conversation SkypeFind – share business recommendations (100k+ listings) SkypePrime – global expertise marketplace Send money with PayPal Skype certified products and unlimited calling cards in 1800 U.S. stores
    8. 8. My own conversation
    9. 9. Trends & dimensions
    10. 10. Global developer trends: “the age of participation” * Mashups Mobile Voice 2.0 & GeoWeb Unified contacts Community * Source: http://www.programmableweb.com/mashups
    11. 11. Success and the illusive obvious SERVICE/PRODUC T PLATFORM & TOOLS ROUTE TO MARKET DEVELOPER SUCCESS FACTORS GOOD EXAMPLES <ul><li>Number crunch </li></ul><ul><li>Talks my language </li></ul><ul><li>1 user experience, not 2 </li></ul><ul><li>Customer support love it </li></ul><ul><li>Open, rich, robust </li></ul><ul><li>Example code </li></ul><ul><li>No cannibals here </li></ul><ul><li>Attractive user base </li></ul>J2ME DIMENSION CrazyTalk Crytek innovator channel
    12. 12. Develop with Skype
    13. 13. Skype Platform Integration <ul><li>(a) Skype distributing  Skype users </li></ul>(b) Skype enabling  3 rd party users Office toolbar Outlook toolbar Web buttons Skype4COM, Skype4Java Skype Saleforce CTI 2.0 Mobile/Linux Skype
    14. 14. Skype distributing: Concept to Cash Windows (Extras) * Flash (Extras) Java Web/COM Linux Mobile 3 rd party/own solution PLATFORM Games Productivity Community Personalisation Sharing Business Movies Mobile 3 rd party/Enterprise TARGET/MARKET INTEGRATE GET ENABLED GO TO MARKET 1 2 3
    15. 15. Extras Video Click
    16. 16. Top Ten Extras Dec 13 2006 to May 2 2007 (excluding games) Cumulative since Gold Launch on 13 December 2006 Updated through 20 February 2007 Over 13 million downloads since Extras Manager launch Dec. 2006 Total Cumulative Downloads 13,362,078 100% 1. CrazyTalk 4,585,404 34.32% 2. Sketch Pad 1,910,688 14.30% 3. Pamela Call Recorder 1,434,808 10.74% 4. Boost My Profile with veroSee 1,088,630 8.15% 5. Ringjacker 1,012,212 7.58% 6. Unyte Application Sharing 870,384 6.51% 7. KishKish Lie Detector 619,830 4.64% 8. Last.fm Radio 313,557 2.35% 9. Gizmoz Talking Headz 243,028 1.82% 10. TalkAndWrite 230,365 1.72%
    17. 17. Innovative Partners                                                 Animate Skype with Video Avatars Transform Skype video cam chats into live cartoon conversations with your favorite character animating for you.                                                 Pamela Call Recording Call Recording to MP3, Skype Call Transfer, Video Recording, Answering Machine, VideoMail, Mega Emotion Sounds, Auto Chat Reply, Birthday Reminders …
    18. 18. Partner Demo
    19. 19. New announcement
    20. 20. Dedicated games developer channel Dedicated channel for games developers New API’s for games (scoreboard) Channel services: Marketing, DRM and Billing Managed by Easybits for Skype www.developer.skype.com/gamesdev
    21. 21. Hot Zones
    22. 22. Hot Zones - Skype Developer Program <ul><li>(1) Community and Conversation enhancers </li></ul><ul><ul><li>Complementing and extending the basics – voice and chat </li></ul></ul><ul><ul><li>Simple to use is the key </li></ul></ul><ul><li>(2) Games </li></ul><ul><ul><li>Casual gaming, 10mb max, 2 player </li></ul></ul><ul><li>(3) Business & SME Productivity </li></ul><ul><ul><li>Office & Outlook bridges </li></ul></ul><ul><ul><li>30%+ of Skype users are SME & business users </li></ul></ul><ul><ul><li>Unified communications </li></ul></ul><ul><li>(4) Mash-ups </li></ul><ul><ul><li>The universe on your desktop </li></ul></ul><ul><li>(5) Skype enabling </li></ul><ul><ul><li>Platform leadership - The voice of the net </li></ul></ul><ul><ul><li>Enterprise enabling </li></ul></ul>
    23. 23. SDP Strategy <ul><li>Vision </li></ul><ul><li>Phase 1: integrate & enable – 2005/2006 </li></ul><ul><li>Phase 2: route to market & monetisation – Q3 2006 to date </li></ul><ul><li>Phase 3: push the next level of the program </li></ul><ul><ul><li>Really extend the platform (web services) – with input from the ecosystem </li></ul></ul><ul><ul><li>Attract and promote more world class software partners: combination of garage & tier 1 </li></ul></ul><ul><ul><li>Skype certified partner (not just product) </li></ul></ul><ul><ul><li>Evolve our education: Technical mini-books etc </li></ul></ul><ul><ul><li>Best possible apps </li></ul></ul><ul><li>Successes since Q3 2006 </li></ul><ul><li>Providing a complete route to market and $$$ for developers: Extras </li></ul><ul><li>Really improved our certification program </li></ul><ul><li>Massive uptake of Extras (25k a month 2006 Q1, 3m a month 2007 Q1) </li></ul><ul><li>Revenue and partner success (4x revenue, 1000 to 1m downloads) </li></ul>
    24. 24. How to engage with us <ul><li>(1) Signup to the Skype developer newsletter </li></ul><ul><li>https://developer.skype.com/NewsletterSubscribe </li></ul><ul><li>(2) Download Publishing Studio for Extras </li></ul><ul><li>https://developer.skype.com/Download </li></ul><ul><li>(3) Browse the Gallery </li></ul><ul><li>https://extras.skype.com/ </li></ul><ul><li>(4) API bespoke biz dev queries? </li></ul><ul><li>[email_address] </li></ul><ul><li>(5) General partner inquiries? </li></ul><ul><li>http://www.skype.com/feedback/partner/ </li></ul>
    25. 25. Thank you

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