A copy of the talk give to the Business Acumen for Artists students at UCT GSB last night on putting a stake in the ground, choosing a project and some lenses to see its perceived value through. Also content on strategic network analysis.
10. CONTINUUM WORK
INNOVATION =
CREATIVE IDEAS THAT
MAKE MONEY
11. Thinking Partnership
Tell someone about a recent
purchase you have been
extremely happy with and one
which you think added a lot of
value to you. Why? What was
the value it added?
25. Red and Blue Ocean
Strategy
Compete in existing
market space
Beat the competition
Exploit existing demand
Make the Value/Cost
trade-off
Align the whole system
of a companyʼs activities
with its strategic choice
of quality differentiation
or low cost
26. Red and Blue Ocean
Strategy
Compete in existing Create uncontested market
market space space
Beat the competition Make competition irrelevant
Exploit existing demand Create & capture new
Make the Value/Cost demand
trade-off Break the Value/Cost trade-
Align the whole system off
of a companyʼs activities Align the whole system of a
with its strategic choice companyʼs activities with
of quality differentiation its strategic choice of
or low cost quality differentiation and
low cost
27.
28. Low
High
Us
e
of
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no
log
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Ab m
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Value Innova+on for [Yellowtail]
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Yellow Tail
29. Low
High
Us
e
of
e
no
log
ica Pr
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l t
er
Ab m
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e o lo
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Yellow Tail
30. Low
High
Us
e
of
e
no
log
ica Pr
ice
l t
er
Ab m
ov in
e o lo
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Yellow Tail
31. Low
High
Us
e
of
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no
log
ica Pr
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l t
er
Ab m
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e o lo
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Yellow Tail
32. Low
High
Us
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of
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no
log
ica Pr
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Ab m
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Yellow Tail
33. Low
High
Us
e
of
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no
log
ica Pr
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Ab m
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e o lo
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Yellow Tail
34. Low
High
Us
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of
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no
log
ica Pr
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Ab m
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Yellow Tail
35. Low
High
Us
e
of
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no
log
ica Pr
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Ab m
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Yellow Tail
36. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
37. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
38. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
39. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
40. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
41. Low
High
Us
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of
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no
log
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Ab m
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Yellow Tail
42. Low
High
Us
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of
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no
log
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Ab m
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43. Low
High
Us
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Yellow Tail
44. Low
High
Us
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of
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log
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45. Low
High
Us
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of
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log
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46. Low
High
Us
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of
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log
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47. Low
High
Us
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48. Low
High
Us
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49. Low
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Us
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50. Low
High
Us
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Yellow Tail
51. Low
High
Us
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Yellow Tail