A copy of the talk give to the Business Acumen for Artists students at UCT GSB last night on putting a stake in the ground, choosing a project and some lenses to see its perceived value through. Also content on strategic network analysis.

1. Concretising your
Project
Presented by Elaine Rumboll
@elainerumboll
www.elainerumboll.com

4. The Concept
of Perceived
Value and
Value
Innovation

5. The Concept
of Perceived
Value and
Value
Innovation

6. The Concept Understanding
of Perceived Blue Ocean
Value and Strategy
Value
Innovation

7. The Concept Understanding
of Perceived Blue Ocean
Value and Strategy
Value
Innovation

8. The Concept Understanding Building Your
of Perceived Blue Ocean Value Factors
Value and Strategy & Four Actions
Value Framework
Innovation

9. Litmus Test

10. CONTINUUM WORK
INNOVATION =
CREATIVE IDEAS THAT
MAKE MONEY

11. Thinking Partnership
Tell someone about a recent
purchase you have been
extremely happy with and one
which you think added a lot of
value to you. Why? What was
the value it added?

12. Value is Multiple

13. VALUE INNOVATION
PERCEIVED VALUE
PRICE
COST

14. VALUE INNOVATION
How do you build VALUE?
Perceived Benefit – Cost =
Value Innovation

19. Strategy

20. gaining market share
taking out the
benchmarking
competition
beat the competition target market
competitive advantage

21. The only strategic advantage left is getting closer to your
customer

22. Strategy is a process to
guide decision making

24. Red and Blue Ocean
Strategy

25. Red and Blue Ocean
Strategy
Compete in existing
market space
Beat the competition
Exploit existing demand
Make the Value/Cost
trade-off
Align the whole system
of a companyʼs activities
with its strategic choice
of quality differentiation
or low cost

26. Red and Blue Ocean
Strategy
Compete in existing Create uncontested market
market space space
Beat the competition Make competition irrelevant
Exploit existing demand Create & capture new
Make the Value/Cost demand
trade-off Break the Value/Cost trade-
Align the whole system off
of a companyʼs activities Align the whole system of a
with its strategic choice companyʼs activities with
of quality differentiation its strategic choice of
or low cost quality differentiation and
low cost

28. Low
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29. Low
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30. Low
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31. Low
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32. Low
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33. Low
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49. Low
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50. Low
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51. Low
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