Proven Solutions for Business Innovators                      Innovation Blueprint™
SR&ED ONE                                                                     Innovatio                             St    ...
How Ideacia ONE can become                                                  your Partner in InnovationInnovation Blueprint...
PHASE 4: Funding Model Creation and SourcingUnless the client has the internal financial resources in place to support new...
PHASE 7: Marketing Strategy CreationLeveraging research and market insights, and always keeping the overall            Str...                 3100 Steeles Avenue East, Suite 802 Markham ON L3R 8T3                            1.877....
Upcoming SlideShare
Loading in …5

The Ideacia ONE - Innovation Blueprint


Published on

Helping a company success throughout the entire Innovation process!

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Ideacia ONE - Innovation Blueprint

  1. 1. Proven Solutions for Business Innovators Innovation Blueprint™
  2. 2. SR&ED ONE Innovatio St n ure, Conception r eas at ,M r ge nito eg na Mo F ic a M and Ev e Ma al as atio NE ib rke u ilit n gO y ting etin Execu gy ONE tion eStrategic Mark Strat Creation Strategy Business Ideacia ONE Innovation Blueprint™ M ar k S t ra i o n Cre a e t in te g ci n a n d l e t S o ti o n M o d g y E ea ing ON g nd Go Fu r ur R & ve r n C &A D F men M t un d in t Produc nt g e D e ve l o p m p o r t and R &D S up SR &E D O N E Toronto Ottawa Montreal Moncton Vancouver
  3. 3. How Ideacia ONE can become your Partner in InnovationInnovation Blueprint™ How we help…PHASE 1: Innovation ConceptionInnovation is typically driven either by the identification of a problem, R&D ONErealization that an existing product or process could be optimized, or spurred by • Preliminary Eligibility Assessment (conducted fora new idea. SR&ED and Interactive Media Tax Credit funding) • Guidance on how to maintain Documentation ofIn this initial phase we work with clients to evaluate from a high level perspective Experimentation and subsequent regular follow upthe potential for moving forward to the next step by investing in R&D andlonger-term commercialization and/or implementation of the new innovation.PHASE 2: Feasibility EvaluationFeasibility studies are preliminary investigations into the potential benefits Strategic Marketing ONEassociated with undertaking a specific activity or project. • Independent Technical Feasibility Analysis (using our in-house scientists and engineers)In this phase our consultants work with you, your senior management team and • Exploratory Internal andtechnical advisors to determine if the investment in time and other resources External Environmental Analysiswill yield a desirable result. This evaluation will help to determine if the business • Exploratory Competitive Analysisshould move forward to the next phase. • Financial Modeling • Practical Market Feasibility Study with RecommendationsPHASE 3: Business Strategy CreationOur consultants work with business owners and their senior management team Strategic Marketing ONEto develop a business model with a sustainable competitive advantage and • Comprehensive Business Diagnostic™supporting business strategy. A strategy that is clearly articulated within the • Internal and External Environmental Analysisformal Business Plan, along with a comprehensive project plan and critical path • Stakeholder Mapping and Segmentation Analysisused to support the implementation and establish key performance indicators, • Competitive Analysismilestones and measurable deliverables. This strategy will be used not only • Growth Strategies Evaluationto guide the business throughout its growth, but also used to raise funds to • Sustainable Competitive Business Modelingsupport growth. • Business Plan Development • Innovation Strategy Development • Communications Plan Development • Project Plan / Critical Path Creation (identification of Key Performance Indicators “KPI’s”)
  4. 4. PHASE 4: Funding Model Creation and SourcingUnless the client has the internal financial resources in place to support new M&A ONEinnovation, and/or support the launch of a new business and marketing • Acquisition and/or Divesture Plan Creationstrategy, they often require funding from external sources. • Business ValuationIn this phase our consultants work with clients to identify the most appropriate • Company Brief Developmentfunding sources and help to position them to successfully raise the funding they • Investor Presentationsrequire for growth. • Investor Road Show Support and Management • Due DiligenceThrough M&A ONE, approved clients are introduced to angel investors, largefinancial institutions, venture capitalists, and where possible any government • Negotiationgrants and assistance programs. • Investor and Banking Relations’ Expertise and Support R&D ONE • Preparation of Industrial Research Assistance Program (IRAP) Grant ApplicationsPHASE 5: Product Development and R&D SupportDuring this critical new product development and R&D stage, R&D ONE’s R&D ONEscientists and engineers are accessible to clients, supporting them from the • Ongoing Review & Support for SR&EDvery beginning to ensure they are effectively documenting the entire process in Documentation and Claim Preparationorder to optimize their SR&ED claims. • Facilitating the Linkages between Business Innovators and Strategic Partners (i.e. academia,At this point in the innovation process clients are undertaking the industry organizations, investors, etc.)following activities:• Creation of new products;• Enhancement to existing products;• Improvement of the manufacturing process;• Experimenting with different approaches, processes and materials;• Prototype development; and• Testing.R&D ONE consultants are readily accessible to provide support, expertise, andfacilitate access to other business innovators and/or strategic partners as a valueadded service where appropriate.PHASE 6: Government R&D FundingIn this phase R&D ONE works with clients to recover R&D spending through R&D ONEthe Scientific Research & Experimental Development (SR&ED) program, offered • Uncover all Eligible Projects and Activitiesthrough the Canadian federal government. • Write Compelling and Robust Technical DescriptionsR&D ONE provides professional and personal claim preparation. We do the entireclaim to minimize our clients’ time spent on this activity. All claims are carefully • Costing of Eligible Activitieswritten up, reviewed thoroughly by our multi-disciplinary team, supported by • Preparation of all Relevant Tax SchedulesCRA guidelines and easily defendable should CRA review the claim. • Filing of SR&ED Claims with CRA • Regular follow-up with CRA and all relevant government departments to ensure the claim proceeds smoothly • Defend SR&ED Claims
  5. 5. PHASE 7: Marketing Strategy CreationLeveraging research and market insights, and always keeping the overall Strategic Marketing ONEcorporate goals and objectives in mind, Strategic Marketing ONE consultants • Comprehensive Business Diagnostic™work with clients to develop solid, forward-thinking marketing strategies • Internal and External Environmental Analysisdesigned to generate results within the marketplace. • Market Research and AnalysisAll too often companies rush to market with identical business models and no • Product/Service Offering Reviewmarketing strategies to differentiate themselves from the competition; either in • Competitive Analysisterms of the market served, customers targeted, or kind of value created. • Stakeholder Mapping and Segmentation AnalysisAt Strategic Marketing ONE our strategies are based on a deep understanding of • Evaluation of Forward-Thinkinghow to differentiate our clients from the competition, while keeping in mind the Marketing Strategiescustomers’ needs. • Key Message DevelopmentWe ensure our clients understand their customers and identify the most • Marketing Plan Developmentprofitable markets to serve. We then work with our clients to develop clear and • Project Plan / Critical Path Creation (including theconcise messaging that resonates with their customers. Proper strategy and identification of Key Performance Indicators “KPI’s”)planning helps to ensure a successful commercialization of new innovationsand/or release of new products.PHASE 8: Strategy ExecutionWith a comprehensive business and marketing strategy in place, Strategic Strategic Marketing ONEMarketing ONE works with clients offering support in the execution of • Business and Marketing Planthose strategies. Implementation Support • Marketing Communications andIn partnership with an award winning marketing communication firm, Public Relations SupportStrategic Marketing ONE seamlessly offers a range of solutions including brand • Brand Development anddevelopment, creative design, and marketing collateral development, among Marketing Collateral Creationother services required to successfully launch and sustain momentum of the • Social Media Business Development Supportnew marketing campaign. • Business Writing Services • Strategic Partnership and Joint-Venture Development Support • Market Research • Ongoing Management, Measurement, and Monitoring (strongly connected to Phase 9)PHASE 9: Manage, Measure, and MonitorSuccess is only achieved if goals, objectives and tactics can be effectively Strategic Marketing ONEmanaged, measured and monitored. • Critical Path and Key Performance Indicator MonitoringWith each and every engagement our consultants establish Key Performance • Comprehensive Business Diagnostic™Indicators and leverage a combination of web-enabled diagnostic systems and and Benchmarkingcritical paths to ensure projects are successfully completed on time and on • Ongoing Competitive Analysisbudget. Any necessary strategy adjustments are made along the way to ensure • Market Research and Analysisgrowth and related innovation strategies are achieved. • Market Conditions Re-Assessment • Proposed Strategy Adjustments M&A ONE • Strategic Advisory Services • Investor Relations Services
  6. 6. 3100 Steeles Avenue East, Suite 802 Markham ON L3R 8T3 1.877.266.0005 TF 1.866.845.1445 F Toronto Ottawa Montreal Moncton