The document summarizes common mistakes made by first-time cloud kitchen owners. These include: (1) assuming there is a large eager market without doing customer research, as customers have many options; (2) underestimating costs and overestimating potential revenue; and (3) failing to establish proper systems to efficiently run the business. Other mistakes are having a very large menu initially instead of starting small and refreshing options, focusing on products instead of customer needs, and not optimizing the business name for searchability. Thorough planning around customers, costs, and operations is advised to avoid these self-imposed issues faced by inexperienced cloud kitchen owners.

1. Self-Imposed
Mistakes Of
First-Time
Cloud Kitchen
Owners
By Cloud Kitchen Hub
-Dr. Abhinav Saxena

2. Here are some of the mistakes
that a cloud kitchen owner
may unwittingly make.

3. Cloud kitchen owners often think
that there is an eager market just
waiting for them to open their
kitchen. In reality, the customer is
busy in their own lives and are spoilt
for choice. This problem is predicated
by the lack of visibility of a cloud
kitchen.
1. Build & Customers
Will Come

4. 2. Underestimation
of Cost and
Overestimation of
Revenue
Cloud kitchen owners often think
that there is an eager market just
waiting for them to open their
kitchen. In reality, the customer is
busy in their own lives and are
spoilt for choice. This problem is
predicated by the lack of visibility
of a cloud kitchen.

5. ● It’s easy to build a cloud kitchen but
harder to run one. The issues get
compounded by the ignorance of the first
owner.
● As a cloud kitchen owner, you need to
maintain your sanity by having thorough
systems which will dictate how your
business will operate.
● We need to make sure that you’re
working on your business and not in it.
3. No Systems to Run
the Cloud Kitchen

6. 4. Starting with a
Mammoth Menu
The first-time cloud kitchen
owners are in the illusion that
more variety results in more sales,
far from it. A large variety may
result in any inefficiencies in the
system. A better method may be
to refresh the menu by adding
and removing menu items
continuously.

7. A new cloud kitchen owner quite often
will say that he wants to create or offer a
product because no one else is providing
it. Being product focussed is supply-side
thinking. The customer focus requires
them to look at the current dining
experience of customers and see what
they can do to fill the missing gap. Your
menu is an answer to their problems.
5. Product Focus and
Not Customer Focus

8. 6. Fall in Love with a
Name
As stated earlier, a cloud kitchen is an
Internet business, and concepts of
search engine optimisation apply to a
cloud kitchen, example, when a
customer is searching for a dining
experience on the food aggregator app
that quite likely to use keywords. If
your name has that keyword your
quite likely to be ranked higher, so if
your cloud kitchen focuses on biryani,
then it would be prudent to have
biryani in your name.

9. Thank You For
Watching
- Dr. Abhinav
Saxena
For more information,
Visit:
http://abhi.coach/cloudkitchen