a draft design brief prepared by the client team 8 located in Korea for their design team located in the UK this project is undertaken within the 2013 Global Studio: Re-imagining a Folklore

2. Do you know WHAT IT IS ?

6. ‘Bureom’ means all kinds of nutslike walnut, pinenut,
chestnut, peanut. Korean has an interesting tradition
related to Bureom.

7. That is ‘Breaking Bureom’. The 15th day of the new year according to the lunar calendar, all family members get together and
bite Bureom in the morning.

8. NEW YEAR
FULL MOON
LUNAR JANUARY 15th

9. It is called
‘ Jeongwol Daeboreum ’
It was very important day to Korean.
On this day, people played a lot of traditional event.
Most of them are based on two superstitious wish.

10. “ What would we EAT ”
on jeongwol daeboreum?
five-grain rice
nine herbs
Ear Quickening wine; Cheongju
laver wrapped rice
Bureom

11. “ What would we DO ”
on jeongwol daeboreum?
Tug-of-war
Play to pray for a good
harvest by pulling the line
weaved straw
Tread Jishin
Ceremony pray to complex
god in the house
Chajeon nori
Hoist down oppnent leader
to pray for a good harvest
of each other
burning Dal-jip
Ritual to pray for a good harvest
and defeat-evil by burning Dal-jip
made of bamboo and brush
Juibul nori
Ceremony to prevent pests
and pray a good harvest
by placing the fire in field.
Selling heat
By saying ‘ Buy my heat ! ’ to other,
people believe they can reduce
the heat during summer season

12. The process breaking Bureom

13. The process breaking Bureom
WASH BUREOM
in the night before Jeongwol Daeboreum

14. The process breaking Bureom
WASH BUREOM
in the night before Jeongwol Daeboreum
WISH LUCK
of the new year with family members together

15. The process breaking Bureom
WASH BUREOM
in the night before Jeongwol Daeboreum
WISH LUCK
of the new year with family members together
BITE BUREOM
strongly wih your teeth

16. The rules when you bite Bureom

17. BITE AT ONE GO
to break Bureom with your back tooth
The rules when you bite Bureom

18. BITE AT ONE GO
to break Bureom with your back tooth
THROW AWAY
the first broken Bureom for the god of the earth
The rules when you bite Bureom

19. BITE AT ONE GO
to break Bureom with your back tooth
THROW AWAY
the first broken Bureom for the god of the earth
AS MUCH AS AGE
The rules when you bite Bureom

20. production
The reason why Bureom is produced

21. The origin of the word ‘Bureom’ is from ‘Busreom’
the Korean word which means skin boil. Nuts
contain unsaturated fatty acid that can fertilize
skin. People could not obtain enough nutrient
before, eating Bureom is the efficient way to keep
skin from boil.

22. The health of teeth is said the one of the five good
bless. It is believed that biting hard nuts promote
the function of teeth so it helps the hardness of
teeth.

23. THROW
AWAY
It is believed that biting Bureom, the broken sound
throw away bad spirits then it will be peaceful that
year.

24. expression
Which figure the Bureom is showed

25. Hazelnut
FAIRY
TALE
It is believed that the sounds breaking the bureom make evil be frightened,
and make them run away. It is told as a part of fairy tales, called ‘ Goblin and hazelnut ’

26. GIFT
SET
Nowadays, Bureum gift set appears in market,
department store as a present for New year.

27. HANDS-0N
EXPERIENCE
EVENT
In the past, Breaking -bureum was an
in-house event with family members.
But now it is maintained a hands-on experience event on a state wide scale.

28. How Bureom affects people’s life

29. RECIPE :
FOR HEALTH
NUTRIENT
Making new kinds of food using Bureom is a new
trend nowadays. It can catch both good tastes
and health especially for kids.

30. HEALTH
for
TEETH & SKIN
THROW
AWAY
BAD SPIRIT
RECIPE :
FOR HEALTH
NUTRIENT
Many other events in Jeongwol Daeboreum are
disappeared nowadays because most of them
are for agricultural communities.
But Boreom is the one still remained thanks to
their simple scale.
SIMPLE DISH
considering
HEALTH
fade out
However, Bureom is also changed. People do not
follow the old regulation anymore.
They are showed simple dish or snacks for kids or
student still remaining health issue but their superstitious meaning or process is almost faded
out.

31. TASK
key word for design request

32. Require
The superstitious faces of Bureom is also attractive enough to maintain, we think.
You should put these three keywords.
SOUND
BREAK / BITE
Throw away
FEAR
sound from hard things broken
That is no matter using one or both.
Bureom has a meaning against evil but that
sounds quite an old story so we develop the
meaning as throwing away fear of kids.

33. Recommand/options
We recommand one more keyword but if you
think it is too hard to do, then skip it.
Two option keywords can be in or out,
that doen’t matter.
recommand
GOOD FOR HEALTH
‘Good for Health’ doesn’t need to be related to
some kind of foods.
option 1
AS MUCH AS AGE
‘Biting Bureom as much as your age’ is an
interesting keyword but it depends on you.
option 2
TEETH
The choice depends on you.

34. KIM YOOSUNG | proverbs104@naver.com
KIM JIYOON
| eprangia90@naver.com
|
asdc4@naver.com
KIM YESOL