1. Welcome to the
by
of MOBILITY

3. Meet the Personas

4. Meet Luke
• A mid-level manager in a
corporation
• Married with two kids- both kids go
to school
• Wife is also a white-collar in a
different company
• Luke doesn’t have a car

5. Meet Leia
• A mid-level manager in a
corporation
• Married with two kids- both kids go
to school
• Husband is also a white-collar in a
different company
• Leia owns a car

6. Meet Anakin
• A university student
• Sharing an apartment with two
friends
• Anakin doesn’t have a car

7. Meet Rey
• An entrepreneur at her 20s
• Living in a sub-urban house alone
• Rey owns a car

8. Meet the Game

9. the
morning commute
the
busy
day
the
evening commute
 They all have a mission
 But there is a situation
 They have to figure out a way
How will they utilize the drivers of
Future of Mobility

10. ROUND 1: The morning commute

11. MISSION SITUATION
Anakin
Rey
Leia
Luke
Heavy rain and thunderstorm
Engine check light goes on
Forgot the class Project at home and
realized at school, 30 minutes before
class starts
Charging cable malfunctioned last night
and the car is not properly charged.
Wake up at 07:00 and be at work by
8:00. Average commute to work is 50
minutes
Drop kids at school and get to work.
School is 15 minutes away from home.
Work is 30 minutes in the opposite
direction
Get to class on time. Class starts at
09:00. Average commute to school is 30
minutes
Get to the first of back to back meetings
today, all in financial district downtown.
Downtown is 1 hour away on average.

12. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Luke
Round #: 1
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization Sustainability
Advanced
Materials


 


Drop kids for school
Make sure kids get to school
Uses mass transit
Get to the bus stop
Get to the office
School carpool with neighbors
A business poncho made of
advanced materials super
hydrophobic
Mass transit

13. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Leia
Round #: 1
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials




Fix the engine problem by auto-
connect to help center, identify error
code. Get help thru AR/VR
assistance
Problem not fixed use BMW «Share
Club» for morning ride
BMW iX IoT  BMW Maintenance
Self Mechanics  AR/VR glass
Use iFix spray for fixing v-belt
crack
Shared car
Sustainability

14. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Anakin
Round #: 1
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials
 
We have to reach our homework. Our friends are not home
Call our friends to email us.
We can use a VPS (virtual private
server) if our friends are not home
Sustainability

15. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Rey
Round #: 1
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials






Find a car Find the address and go there Get to the Office on time
Platforms
Sharing economy
Blockchain
Digitalization
Autonomous Drive
AI
Sustainability

16. ROUND 2: The busy day

17. MISSION SITUATION
Anakin
Rey
Leia
Luke
There is an important meeting starting
in 15 minutes. Can’t miss the meeting
The main highway is closed for
maintenance, back roads take too long.
The alarm at home goes off.
Beautiful sunny day
One of the kids is at the principals
office. Go there…
Go to manufacturing facility which is 80
km away to resolve a sudden crisis
Meet girlfriend for lunch.
One of the meetings is cancelled. Find
something to do…

18. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Luke
Round #: 2
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials








Get to the principal Attend meeting
Make sure child is safe at home
while back in the office
Use tele presence to go to principal
Car has to enabled tele presence
Autonomous driving equipped
shared car
Smart home can babysit
Sustainability

19. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Leia
Round #: 2
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials
 
 


Connect to MNF facility thru AR/VR
to solve the problem.
Get M/C info to the smartphone (M/C
IoT)
In the meantime, find an alternative
way to get to the facility, by using
shared drone service (autonomous
drones)
Hold wrap-up meeting, go back with
the same drone
AR/VR
M2M IoT
Data transfer thro digitalization
technology
Share drone, driven by the AI
Sustainability

20. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Anakin
Round #: 2
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials



 

We have to see what’s going on in
the house
We need to connect to the cameras
in the house
Auto Drive to take the girlfriend to
the new meeting point near the
house
IOT to check what it’s about with the
electrical equipment in the house
Sustainability

21. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Rey
Round #: 2
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials




 

Find a place to work Rent a bike Get to a place to walk
Platforms
digitalization
Electric Vehicles
Sharing Economy
Blockchain
Internet of Things
Urbanization
Sustainability

22. ROUND 3: The evening commute

23. MISSION SITUATION
Anakin
Rey
Leia
Luke
Both kids are bringing friends for
stayovers
Had a little too much to drink, can’t
legally drive
Not enough time to do all
All flights are cancelled
Pick up kids from school before coming
home
Meet friends, socialize and come home
before kids’ bedtime.
Get back home, take shower, change
clothes, buy present and get to friends
birthday party
Investors called for an emergency
meeting the next morning, in another
city which is 8 hours drive overnight or
2 hours flight in the morning

24. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Luke
Round #: 3
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials










Pick up kids Need to feed everyone Need extra room and beds
Send shared autonomous drone to
pick them up & entertain them on
the way, pay with digital currency
Smart home order materials & cook
for dinner & prints desert
Rent additional room that is flown in
and attached
Sustainability

25. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Leia
Round #: 3
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials



 


Call an i-cab from her home AI to go
to the bar, because she will drink. i-
cab sends a driver-less cab.
Have fun
The bar owner offers a product that
discharges alcohol in the blood
within 5 min. Pay with bitcoin
Go back home with I-Cab
(autonomous Drive)
Read an e-book
Smart home (call i-cab)
Driverless cab (eV)
«De-tox»  Advanced materials
0.0002 BTC
Driver-less cab (eV)
Sustainability

26. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Anakin
Round #: 3
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials










NO TIME!
Auto Drive to get home, on the way,
choose and buy present using AI,
AR/VR and get it delivered to us by
drones
Sharing economy to shower and change
clothes somewhere else.
Maybe electric vehicle to help us change
cloths & shower during transport, pay via
blockchain
Sustainability

27. MILESTONE MILESTONE MILESTONE
1 2 3
SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER
Persona: Rey
Round #: 3
Autonomous
Drive
Internet of
Things
Electric
Vehicles
Sharing
Economy
Platforms AI AR / VR Digitalization
Blockchain Urbanization
Advanced
Materials











Renting a car Prepare for the meeting and resting Getting to the meeting
Sharing Economy
Digitalization
Blockchain
Platforms
Autonomous Drive
Electric Vehicles
Sustainability
Internet of Things
AR/VR
Advanced Materials
Digitalization
AR/VR
IoT
Digitalization
Urbanization
Sustainability

28. Key Take Aways

29. 0 2 4 6 8 10 12
Sharing Economy
Digitalization
Platforms
Auto Drive
AR / VR
IoT
eV
Advanced Materials
Blockchain
AI
Urbanization
Sustainability
There is limited ownership in the future of
mobility…
…and we acquire most of our mobility needs from
specialized platforms.
Some emerging technologies eliminate the need for
personal mobility. We will be able to get things
done in places where we are not physically
present.
Enables other advanced applications.
Understanding of these technologies are still very
low.
For the future of mobility, discussions are
immature, revolving exclusively around
technologies only.

30.  Future of mobility is less need for mobility of
humans – AR/VR combined with IoT enable people to
be at places virtually and still get things done.
 Ownership of vehicles is no longer relevant, we will
use platforms to buy mobility as a service.
 Most mobility modes will probably go underground or
airborne, because most will carry goods instead of
people.

31. Welcome to the
by
of MOBILITY