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Workinlot - Global Entrepreneurship Congress 2018 istanbul - Future of mobility workshop

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Welcome to the
by
of MOBILITY

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Meet the Personas

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Meet Luke
• A mid-level manager in a
corporation
• Married with two kids- both kids go
to school
• Wife is also a white-c...

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Workinlot - Global Entrepreneurship Congress 2018 istanbul - Future of mobility workshop

  1. 1. Welcome to the by of MOBILITY
  2. 2. Meet the Personas
  3. 3. Meet Luke • A mid-level manager in a corporation • Married with two kids- both kids go to school • Wife is also a white-collar in a different company • Luke doesn’t have a car
  4. 4. Meet Leia • A mid-level manager in a corporation • Married with two kids- both kids go to school • Husband is also a white-collar in a different company • Leia owns a car
  5. 5. Meet Anakin • A university student • Sharing an apartment with two friends • Anakin doesn’t have a car
  6. 6. Meet Rey • An entrepreneur at her 20s • Living in a sub-urban house alone • Rey owns a car
  7. 7. Meet the Game
  8. 8. the morning commute the busy day the evening commute  They all have a mission  But there is a situation  They have to figure out a way How will they utilize the drivers of Future of Mobility
  9. 9. ROUND 1: The morning commute
  10. 10. MISSION SITUATION Anakin Rey Leia Luke Heavy rain and thunderstorm Engine check light goes on Forgot the class Project at home and realized at school, 30 minutes before class starts Charging cable malfunctioned last night and the car is not properly charged. Wake up at 07:00 and be at work by 8:00. Average commute to work is 50 minutes Drop kids at school and get to work. School is 15 minutes away from home. Work is 30 minutes in the opposite direction Get to class on time. Class starts at 09:00. Average commute to school is 30 minutes Get to the first of back to back meetings today, all in financial district downtown. Downtown is 1 hour away on average.
  11. 11. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Luke Round #: 1 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Sustainability Advanced Materials       Drop kids for school Make sure kids get to school Uses mass transit Get to the bus stop Get to the office School carpool with neighbors A business poncho made of advanced materials super hydrophobic Mass transit
  12. 12. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Leia Round #: 1 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials     Fix the engine problem by auto- connect to help center, identify error code. Get help thru AR/VR assistance Problem not fixed use BMW «Share Club» for morning ride BMW iX IoT  BMW Maintenance Self Mechanics  AR/VR glass Use iFix spray for fixing v-belt crack Shared car Sustainability
  13. 13. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Anakin Round #: 1 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials   We have to reach our homework. Our friends are not home Call our friends to email us. We can use a VPS (virtual private server) if our friends are not home Sustainability
  14. 14. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Rey Round #: 1 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials       Find a car Find the address and go there Get to the Office on time Platforms Sharing economy Blockchain Digitalization Autonomous Drive AI Sustainability
  15. 15. ROUND 2: The busy day
  16. 16. MISSION SITUATION Anakin Rey Leia Luke There is an important meeting starting in 15 minutes. Can’t miss the meeting The main highway is closed for maintenance, back roads take too long. The alarm at home goes off. Beautiful sunny day One of the kids is at the principals office. Go there… Go to manufacturing facility which is 80 km away to resolve a sudden crisis Meet girlfriend for lunch. One of the meetings is cancelled. Find something to do…
  17. 17. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Luke Round #: 2 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials         Get to the principal Attend meeting Make sure child is safe at home while back in the office Use tele presence to go to principal Car has to enabled tele presence Autonomous driving equipped shared car Smart home can babysit Sustainability
  18. 18. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Leia Round #: 2 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials       Connect to MNF facility thru AR/VR to solve the problem. Get M/C info to the smartphone (M/C IoT) In the meantime, find an alternative way to get to the facility, by using shared drone service (autonomous drones) Hold wrap-up meeting, go back with the same drone AR/VR M2M IoT Data transfer thro digitalization technology Share drone, driven by the AI Sustainability
  19. 19. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Anakin Round #: 2 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials       We have to see what’s going on in the house We need to connect to the cameras in the house Auto Drive to take the girlfriend to the new meeting point near the house IOT to check what it’s about with the electrical equipment in the house Sustainability
  20. 20. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Rey Round #: 2 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials        Find a place to work Rent a bike Get to a place to walk Platforms digitalization Electric Vehicles Sharing Economy Blockchain Internet of Things Urbanization Sustainability
  21. 21. ROUND 3: The evening commute
  22. 22. MISSION SITUATION Anakin Rey Leia Luke Both kids are bringing friends for stayovers Had a little too much to drink, can’t legally drive Not enough time to do all All flights are cancelled Pick up kids from school before coming home Meet friends, socialize and come home before kids’ bedtime. Get back home, take shower, change clothes, buy present and get to friends birthday party Investors called for an emergency meeting the next morning, in another city which is 8 hours drive overnight or 2 hours flight in the morning
  23. 23. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Luke Round #: 3 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials           Pick up kids Need to feed everyone Need extra room and beds Send shared autonomous drone to pick them up & entertain them on the way, pay with digital currency Smart home order materials & cook for dinner & prints desert Rent additional room that is flown in and attached Sustainability
  24. 24. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Leia Round #: 3 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials        Call an i-cab from her home AI to go to the bar, because she will drink. i- cab sends a driver-less cab. Have fun The bar owner offers a product that discharges alcohol in the blood within 5 min. Pay with bitcoin Go back home with I-Cab (autonomous Drive) Read an e-book Smart home (call i-cab) Driverless cab (eV) «De-tox»  Advanced materials 0.0002 BTC Driver-less cab (eV) Sustainability
  25. 25. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Anakin Round #: 3 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials           NO TIME! Auto Drive to get home, on the way, choose and buy present using AI, AR/VR and get it delivered to us by drones Sharing economy to shower and change clothes somewhere else. Maybe electric vehicle to help us change cloths & shower during transport, pay via blockchain Sustainability
  26. 26. MILESTONE MILESTONE MILESTONE 1 2 3 SOLUTION/ENABLER SOLUTION/ENABLER SOLUTION/ENABLER Persona: Rey Round #: 3 Autonomous Drive Internet of Things Electric Vehicles Sharing Economy Platforms AI AR / VR Digitalization Blockchain Urbanization Advanced Materials            Renting a car Prepare for the meeting and resting Getting to the meeting Sharing Economy Digitalization Blockchain Platforms Autonomous Drive Electric Vehicles Sustainability Internet of Things AR/VR Advanced Materials Digitalization AR/VR IoT Digitalization Urbanization Sustainability
  27. 27. Key Take Aways
  28. 28. 0 2 4 6 8 10 12 Sharing Economy Digitalization Platforms Auto Drive AR / VR IoT eV Advanced Materials Blockchain AI Urbanization Sustainability There is limited ownership in the future of mobility… …and we acquire most of our mobility needs from specialized platforms. Some emerging technologies eliminate the need for personal mobility. We will be able to get things done in places where we are not physically present. Enables other advanced applications. Understanding of these technologies are still very low. For the future of mobility, discussions are immature, revolving exclusively around technologies only.
  29. 29.  Future of mobility is less need for mobility of humans – AR/VR combined with IoT enable people to be at places virtually and still get things done.  Ownership of vehicles is no longer relevant, we will use platforms to buy mobility as a service.  Most mobility modes will probably go underground or airborne, because most will carry goods instead of people.
  30. 30. Welcome to the by of MOBILITY

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