Turkish Internet Market Overview

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This presentation highlights some main stats of Turkish Internet. This data will be updated in every new quarter of the further years.

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Turkish Internet Market Overview

  1. 1. Turkish internet market overviewYet another hot market!Last Update: 03.11.2011
  2. 2. Demographics✤ 73.722.988 people✤ Istanbul 13.255.685, Ankara 4.771.716, !zmir 3.948.848, Bursa 2.605.495 are the biggest cities✤ 98 people per square kilometer✤ 1.25% per year is the population growth✤ 27.7 years is the median age
  3. 3. Economic Outlook✤ $12,300 is GDP - per capita (PPP) 93th at world✤ 8.8% is the actual GDP annual growth rate 16th largest economy in the world and the 6th largest economy when compared with the EU countries✤ 6.7% is the average GDP annual growth rate forecast 2011-2017 expected to be the fastest growing economy of the OECD members during 2011-2017
  4. 4. Internet Usage✤ 24.4M* internet users (penetration is %41,8*, %50 of these users are online everyday)✤ ~35M extended universe (including all exceptions)✤ 11.1M broadband internet subscribers (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 )✤ 8.2M real users are connecting to internet via their mobile phones (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055)* 12 and 12+ ages.
  5. 5. User Profile✤ %57 Men, %43 Women✤ %57,7 Contacting with their friends, using social networks✤ %56,7 Researching by using search engines or other reference websites✤ %54,9 Sending/Receiving Emails✤ %48,9 Reading newspapers
  6. 6. Digital Ad Spend✤ $375M Digital ad spend✤ 29.6% 2009 - 2010 Digital ad spend growth✤ 13.9% Digital ad spend / All media spend
  7. 7. E-Commerce✤ 10.2M users have benefited (%42 of the total internet population)✤ $12B* yearly transaction volume✤ 118M* yearly transactions* Estimation for 2011
  8. 8. Average Daily Visitors✤ Google 10.841.000✤ Facebook 9.813.000✤ Windows Live 4.682.000✤ Youtube 2.915.000✤ Mynet 2.266.000✤ Hurriyet.com.tr 1.729.000✤ Milliyet.com.tr 1.560.000✤ MSN 1.554.000✤ Sahibinden 1.543.000✤ Blogger 1.040.000✤ Dailymotion 1.032.000✤ Izlesene 1.016.000✤ uTorrent 814.000✤ Twitter 835.000✤ Wikipedia 694.000✤ Yahoo 507.000✤ Ekşisözlük 500.000✤ Memurlar.net 500.000✤ Donanimhaber 500.000
  9. 9. Thanks✤ For resources, please email me: erhan@yandex-team.com.tr✤ http://twitter.com/erhanerdogan

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