This document proposes a solution to prevent the non-consensual sharing of private photos on social media. The proposed solution is an invisible photo filter called the "#VAW Shield" that would be integrated into Facebook, Instagram, and Twitter. If a photo taken with the filter is later shared without consent, the normal like/share buttons would be replaced with a "#VAW" button. Clicking this button would blur the photo and spread an anti-abuse message, both preventing further sharing and raising awareness of the issue. The goal is to empower victims, curb the spread of intimate images, and encourage people to take action against digital violence against women.

2. CAMPAIGN
SUMMARY
Most don't concern about privacy while they share their
personal sensitive content with somebody they trust. Unfortunately,
in some cases, it creates a unreversable situation in the viral world of social media.
To prevent people from this kind of violence and call all the other
reactive people to action, to become a shield, we created
an invisible photo Filter which will help us to understand when the
content will be shared on the Social platforms. If it happens our social
media Partners going to change the all Call the Action buttons (Like, RT, Fav..)
on that specific photo to our new #VAW button. And by the click of the reactive
people, photo become blur and spread our message to the everybody.
From now on our social media partners, Facebook, Instagram, Twitter will include
this transparent and invisible VAW Filter in their mobile and web applications.

3. CREATIVE
INSIGHT
One of the biggest source for Digital Harassment is Sexting.
After the end of an affiliation, some people share their partners explicit photos
in order to win a fame.
Besides that, almost all of us get involved in circulating this sensitive content
all over social media. iCloud hacking of 2014 was the best example
of the situation. This example and insight brought us to 2 important step;
1) To remove the sensitive content from Social Platforms. Not only by
deleting it but also by giving a strong message to everyone who wants
to display the content.
2) Preventing people from sharing the content and also giving them a call to action
to become a shield against this violence whether if they are man or women.
We want to help people protecting themselves with our Digital Shield
long before they become Victims. And we are willing to kick-start a movement
between digital audiences to take action on stopping Digital VAW.

4. WHAT IS
THE SOLUTION?
With the help of our Social Media Partners (Facebook, Instagram, Twitter)
we are including a transparent and invisible Filter called #VAW Shield on
their mobile and web applications.
We can’t stop the perpetrator to share this content in the future but since
we know to whom we are sending this photo, our filter include our hashtag
#VAW and the information of the perpetrators to the EXIF of the sensitive photo.
By doing so we can track this content on our partner Social Platforms and know when it
was shared. After it was shared, we will recognize that photo from it’s hidden EXIF
and Voila! All the CTA buttons will be converted to a #VAW button!
The sensitive content will be converted to a benign virus to stop and create awareness…
The perpetrator will become our campaign’s spokesman, without even knowing it!

5. HOW WILL
IT WORK?
When a women take a photo of herself, she can use this transparent #VAW Shield Filter
in Facebook, Instagram or Twitter applications before sending it to her partner.
If the receiver or someone else shares this photo on social media, the call to action
buttons of platforms (Like, RT, Fav..) changes to #VAW button to call all the people
to action to stop this photo circulate.
When people take action and click the #VAW button, photo become blur and
spreads our message. By doing so we are both stoping circulation,
giving our message and making all people to take action and become a shield against
digital violence against women.

9. ONUR KOYUNCU ERDEM ÖMÜR