An integrated marketing system of of services and technologies that centralize all data for analysis and, projections and sales prospects. The system tracks each contact in real-time. Uses automatic triggers send emails and regular mail packages to prospects.

2. MICAprovides a
cross-media solution
for lead generation
and tracking.
Managed Information Contact Activity.

4. It is a system
of services
that tightly Personal URL
communicate
Design & Print U.S. Mail
with each
other using
web, phone
Automatic e-mails Call Central Text messages
and print
technologies. RSS Feeds Linked Inc Twitter

6. We start with a list.
You can upload it yourself or we can
obtain one based on your criteria.

7. We start with a list.
You can upload it yourself or we can
obtain one based on your criteria.

9. MICA
creates personal URLs
for each name.
yourcompany.com/john.sample
or
john.sample.yourcompany.com

11. So we need to
tell them about their site.
We design, print and mail them
a personalized mail piece that directs them
to their personal website.

13. A postcard integrates the
personalization right in the
layout. these
Mary. Imagine yourself riding
waves on your next winter vacation.
front

15. We prick their curiosity and
invite them to their personal
website.
Mary we would like you to offer you a
fantastic week’s vacation at our 4 star
resort with a special 40% discount. To
learn more about this special offer we’ve
created a website in your name. Just go to:
Nancy Sample
http://greatescaping.com/mary.sample.
20 W. Broadway Drive
Livermore, MT 10235
back

17. A beautifully designed
invitation.
Merge data in
the typeface.

19. A personalized booklet
depicting their interests.
Always include their personal website in the copy.

21. So, what is the purpose
of a personal website?
What is your favorite sport?

23. To find out
what
people’s
interest are.
Would you like to visit Japan?

24. Everything is entered into the database.

25. MICA collects the answers
and organizes them to assist
sales staff via the web.
MICA
Everything is entered into the database.

27. Craft your
product or service to
fit their answers.
Your chances on closing
a sale are improved dramatically.

29. Request their email to
maintain contact.
Your email is required to send you our free cap.
johnsample@somewhere.com

30. Reward them for giving
it to them.
We can personalize the gift.
There are thousands of items to choose from.

32. MICA sends a follow up
email.
Direct them to another website, offer,
newletter or reward.

34. The email includes a
Tell@Friend feature to expand
your customer base.
MICA creates the friend’ personal website.
s

36. Link your company
website form to MICA.
MICA
Website
Website form
form
Centralize your information.

38. When you start a
campaign you will need help.
Call Central to the rescue.
Our callers have no foreign accent?

39. We carefully script the calls and
responses with your input.
They do 15 to 20 calls an hour.

40. We carefully script the calls and
responses with your input.
They do 15 to 20 calls an hour.

41. Call Central can receive calls.
They can provide answers, add more
information to MICA and transfer calls to you.

42. MICA can send text messages.
MICA will alert you to new activity.

43. MICA can be fed by
social network lists.
Send your network contacts to MICA.

45. So that shows you
the power of
MICA,
an integrated
marketing
system.
PERFORMANCE MARKETING, INC.
Contact us at 352-564-2020 or
info@performance1.com.