Well, it's back to school for almost everyone by now - and this means there's a small window of oppo...

1. Marketing & Advertising :: Chiropractic Marketing Teacher
Appreciation Programs (Page 1 of 2)
Well, it's back to school for almost everyone by now - and this means there's a small window of
opportunity for you to market to all the teachers in your local school district.
You may be wondering, "What opportunity might that be, Chris?"
Good question!!
Let me explain. I have just the right chiropractic marketing idea to help you out. Let's make sure you
finish 2010 strong and quite possibly help you, help more people and make more money this last
quarter than you did in the previous three quarters of the year combined!! For some of you...this is a
strong possibility (especially if you really struggled most of this year).
For the rest of you, this program I'm
about to share with you could easily add
an additional $10K-15K per month to
your income!! How sweet is that?
So, what chiropractic marketing
strategy has a "small window of opportunity" and can easily make you and additional $10K-$15K per
month additional income?
(Drum Roll Please)
...Teacher Appreciation Programs! Hosting a Teacher Appreciation Program in your local schools
can literally turn your practice into a round-the-clock money making machine and allow you to make
a huge difference in the health and well-being of the teachers in your school district.
You see, throughout the months of April and May this year we approached our local school districts
and got permission to visit all the schools in our area. We talked with the different Principles at each
school about hosting a Teacher Appreciation Program, where we would "pamper" the teachers for
the day.
It was a hit!!! ...a real Home Run!! ..as a matter of fact, it was such a success that we talked with the
schools again last week about providing the same program this year and we already have 5 schools
scheduled...all within the next 30 days!

2. You see, originally back in April when we first approached the schools and explained the details of
the program to the different Principles they all just "had to get us scheduled, immediately." ...I have
never seen such open arms! It was Great!!! ...and it was really easy.
So we decided to approach them again this year...especially since they loved us so much already.
We scheduled 17 New Patients at our first Teacher Appreciation Program last April, of which 15 got
started with care!! Our second Teacher Appreciation Program netted even better results! We came
into contact with 25 teachers, 21 scheduled appointments and 20 of those teachers started care in
our office!!!
I just wish we would have thought of this idea sooner...we could have cleaned house all year long. lol
You see, most teachers have great insurance, so the chances of them starting care extremely high!!!
Yes, you can expect high conversions rates when you host a program like this. ...plus the "quality" of
the new patients is superb!
Just to give you an idea of what this translates too, I'll share the exact numbers with you.
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