2. Synergy
Synergy is the simultaneous release of
different products which benefits both.
3. Cross media
convergence
Cross media convergence is the combining
of two or more mediums and can happen
at any of the three stages (production,
distribution and exhibition).
4. The inbetweeners and
synergy
A yearbook was released at a similar time
to the film release, which benefitted both
the film and the sales of the yearbook.