The Opportunity *** The hotel received a film-maker,who made a teaser trailerfor the announcement of his future short film. Visual, Inspirational, Informational Content generate ENGAGEMENT !
Own Created Content *** Blog posts allowto generate FRESH CONTENT, which informs Googlethat your business is still running !
The Online ConsumerBehavior is driven by EMOTION !!
Catchy titlePun related to French culture **Keywords** **Backlinks** pointing towards the hotel web pagesExclusive film-maker’sintroduction by the filmmaker himself !Click to See the Blog Post !
CONTENT and ENGAGEMENTshould reflect your brand’s PERSONALITY !!
Optimize Social Media Sharing ! Catchy post + keywords + location Backlinks pointing towards the hotel’s blog Special “congratulations” message to the film- maker from the hotel.Click to See the Page !
Twitter Page Here ! G+ Page Here !**Photo****Backlinks**# - Keywords on Twitter@ - Twitter Profiles
After spotting the blog post, the regional newspaper La Dépêcheinterviewed the film-maker, and wrotethis article… in which Le Grand Balcon Hotel is mentioned many times ! La Dépêche = 771,000 ReadersMentions of Le Grand Balcon Hotel Read the French Article !
March 20, 2013 Logged off from Gmail account1st page The hotel has gained visibility under additional keywords
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