Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How toReach +250,000 Readers   from a Blog Post       By Emilie Alba        April 1, 2013
“One morning, you areinformed by your clientthat your blog post got      noticed by a  REGIONAL NEWSPAPER !”
Just aContentStrategy …
1-    When opportunity knocks,                        2-       Answer the door !                                          ...
- Case Study -
The Opportunity       ***    The hotel received      a film-maker,who made a teaser trailerfor the announcement of  his fu...
Own Created    Content      *** Blog posts allowto generate FRESH CONTENT, which  informs Googlethat your business  is sti...
The Online ConsumerBehavior is driven by    EMOTION !!
Catchy titlePun related to French culture **Keywords** **Backlinks** pointing towards the hotel web pagesExclusive film-ma...
CONTENT and    ENGAGEMENTshould reflect your brand’s   PERSONALITY !!
Optimize Social Media Sharing ! Catchy post + keywords + location Backlinks pointing towards the hotel’s blog             ...
Twitter Page Here !                                                G+ Page Here !**Photo****Backlinks**# - Keywords on Twi...
After spotting the blog post,  the regional newspaper La Dépêcheinterviewed the film-maker, and wrotethis article… in whic...
March 20, 2013            Logged off from Gmail account1st page           The hotel has gained             visibility unde...
You Need to Learn More      @emilie_alba      @futuremkrs      Market My Room      Future Makers      By Emilie Alba      ...
How to Reach More than 250,000 Readers from a Blog Post
Upcoming SlideShare
Loading in …5
×

How to Reach More than 250,000 Readers from a Blog Post

611 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

How to Reach More than 250,000 Readers from a Blog Post

  1. 1. How toReach +250,000 Readers from a Blog Post By Emilie Alba April 1, 2013
  2. 2. “One morning, you areinformed by your clientthat your blog post got noticed by a REGIONAL NEWSPAPER !”
  3. 3. Just aContentStrategy …
  4. 4. 1- When opportunity knocks, 2- Answer the door ! should be: - Inspirational - Educational - Informational3- 4- Optimize your content No Black Hat Create your own content -5- On Social Networks
  5. 5. - Case Study -
  6. 6. The Opportunity *** The hotel received a film-maker,who made a teaser trailerfor the announcement of his future short film. Visual, Inspirational, Informational Content generate ENGAGEMENT !
  7. 7. Own Created Content *** Blog posts allowto generate FRESH CONTENT, which informs Googlethat your business is still running !
  8. 8. The Online ConsumerBehavior is driven by EMOTION !!
  9. 9. Catchy titlePun related to French culture **Keywords** **Backlinks** pointing towards the hotel web pagesExclusive film-maker’sintroduction by the filmmaker himself !Click to See the Blog Post !
  10. 10. CONTENT and ENGAGEMENTshould reflect your brand’s PERSONALITY !!
  11. 11. Optimize Social Media Sharing ! Catchy post + keywords + location Backlinks pointing towards the hotel’s blog Special “congratulations” message to the film- maker from the hotel.Click to See the Page !
  12. 12. Twitter Page Here ! G+ Page Here !**Photo****Backlinks**# - Keywords on Twitter@ - Twitter Profiles
  13. 13. After spotting the blog post, the regional newspaper La Dépêcheinterviewed the film-maker, and wrotethis article… in which Le Grand Balcon Hotel is mentioned many times ! La Dépêche = 771,000 ReadersMentions of Le Grand Balcon Hotel Read the French Article !
  14. 14. March 20, 2013 Logged off from Gmail account1st page The hotel has gained visibility under additional keywords
  15. 15. You Need to Learn More @emilie_alba @futuremkrs Market My Room Future Makers By Emilie Alba @emilie_alba

×