SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)

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This is an old presentation, but it was one relevant and had quite a few views… :)

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  • This is all good info, but if nobody watches your video, you're in the same spot... There is an actual science to increasing views. Yes you can buy views and buy real people or marketing to create those views.... (Just think - you may have 5,000 friends, they have over 5,000,000 in specific genres across many social media platforms)

    I am an online marketer and there are ONLY 2 COMPANIES that actually work and produce real views. I've had over 10 accounts banned because most companies use robots and YouTube does not allow that. The companies that my team has used to gain results through social media are as follows:

    #1) EnterPrice Solutions - (www.EnterPriceSolutions.com) Quick, Relatively cheap American SEO company....

    #2) But much more expensive is - (Virool) But they have a REALLY GOOD video team too if you need to make videos - But prices start at $5000 (not $10)

    #3 Japanese company - BigviralGenius. They delivered what they promised.

    I suggest not trying any other Services to buy YouTube views, I won't name them here, but again, I've had a DOZEN accounts banned because they do not produce real views, I think they just have a real person pressing the go button on a robot.
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  • Hi, can i have a copy of this beautiful document?
    my address is lucamedici90@gmail.com
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  • Very helpful. Thank you.
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  • NIce
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  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
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SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)

  1. 1. SOCIAL MEDIA Overview - Case Studies - JFRobinsonConsulting April 16, 2009
  2. 2. Dominant Mass Market Platforms JFRobinsonConsult.com
  3. 3. ...the world’s default social network techcrunch.com November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site (22%). JFRobinsonConsult.com
  4. 4. Home Page Facebook is at heart, a voyeuristic experience HOME pages offers numerous ways to access information Key functionalities include firends,photos, videos, group, pages, conversations and suggested new friends JFRobinsonConsult.com
  5. 5. Friends FRIENDS page allows sorting of friends, and customizable privacy/ access settings JFRobinsonConsult.com
  6. 6. Conversations CONVERSATIONS are saved or can be deleted, it is getting traction as an email replacement. JFRobinsonConsult.com
  7. 7. Photographs PHOTO SHARING is a core value of Facebook. Facebook is the largest photo sharing site in the world. Photos are sorted by albums, and access can be customized. JFRobinsonConsult.com
  8. 8. Groups GROUPS are can be created for brands, businesses, clubs, schools, affinity groups, fan sites, and micro- niche topics and passions EXAMPLES: - I burst into spontaneous dance parties in the car - I hit slow-walking people in the back of the Head - Fatal mistakes men make during sex - Kevin Cui is the Worst thing that Ever happened to me - Slutty Shoes Club - Why does anybody eat tripe? - Sweet Sweet Monkey Love - Oklahoma is beter than Texas - Don't you just hate girls who are snobby,catty,gossipers? - My Other Car is a Zamboni JFRobinsonConsult.com
  9. 9. Pages have FANS, the functionality is more Pages one-way. are saved or can be deleted, it is getting traction as an email replacement.
  10. 10. CASE STUDIES HOW COMPANIES ARE - SKITTLES MARKETING VIA SOCIAL NETWORKS - BEST BUY - FORD - HYUNDAI - SCION (TOYOTA) - BMW JFRobinsonConsult.com
  11. 11. SKITTLES A MultiPlatform Social Media Campaign. They tossed their flash website and linked directly to social networks where customers talk about the product/brand. JFRobinsonConsult.com
  12. 12. SKITTLES JFRobinsonConsult.com
  13. 13. SKITTLES JFRobinsonConsult.com
  14. 14. BEST BUY “Best Buy Connect” showcases the people, behavior and unedited perspectives/ideas of those who power Best Buy. It humanizes the brand, increases accessibility and fuels transparency.
  15. 15. FORD Launching the new sub-compact model, the Fiesta, Ford is handing a set of keys for the Fiesta to one hundred web savvy drivers. Consumers send in videos for the right to get the cars. The drivers will be given a Fiesta for six months, along with auto insurance and gas, during which time they can post their impressions about the car to such social media services as YouTube, Flickr and Twitter.
  16. 16. FORD Webpage ties to and incorporates the functionality of YouTube and Flickr
  17. 17. HYUNDAI - HYUNDAI ASSURANCE Viral web and social network coverage of car payment guarantee, announced on Oscar telecast - HYUNDAI THINK TANK 1000 customers invited to participate in creation of new products and marketing efforts
  18. 18. SCION SCION SPEAK - design your own SCION “CREST” to post on social networking sites. Ad-Speak for SCION Speak: “With Scion, we ensured that we developed Scion Speak in collaboration with the Scion enthusiast audience. In fact, we used some of the leaders of the existing online Scion communities to help us to develop the Scion design language. We also ensured that this brand site was designed for purely social and expressive purposes and did not feel like a corporate or money-generating venture.”
  19. 19. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  20. 20. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  21. 21. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  22. 22. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  23. 23. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  24. 24. BMW -THE RAMP Fake Documentary supported by Facebook, YouTube, Blog, Flicker about a giant ramp in a small Bavarian village that will launch the BMW 1 series to America. “What is Rampenfest? Only the most amazing event in the history of Bavaria. To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters — tall enough to launch a 300- horsepower 1-Series over the Atlantic and into America!quot;
  25. 25. a social media “novel” with embedded brand marketing JFRobinsonConsult.com
  26. 26. A 23 day narrative experience, telling a story in the language of todays generation: Email, Text, Facebook, YouTube, Flicker, Twitter, etc. Produced by ZapPictures, LA
  27. 27. Eric - Something’s weird w bf Justin. Seen him? Saw him talking to The bulk of STORY Stacy. He won’t answr my txts. Frk’d ADDICT’s story is delivered out! – Mandy :< via text and email Voyeurism is the driving energy, primed my the audiences activity level in Social Media (Story Addict is currently in public beta)
  28. 28. STORY ADDICT characters are played by professional actors for video, audio and photographic narrative elements.
  29. 29. BRANDS are embedded into the story, as the characters use & discuss their products and visit their stores
  30. 30. Text story is ANNOTATED and ILLUSTRATED via multimedia and social networking conversations.
  31. 31. “Nicole” gets her boyfriend to buy her expensive shoes, and shares it on multiple platforms, as well as in “private” emails.
  32. 32. YouTube videos tell the story, but also recruit audience members to get the story
  33. 33. YouTube videos show key plot points, introduce characters
  34. 34. www.StoryAddict.com
  35. 35. Characters maintain Twitter feeds, to allow interaction with existing audience and recruitment of new audience members. Tweets are not NARRATIVE, but EXPAND on the character’s personality and motives.
  36. 36. Characters have a full “life” on social networks. Interact with the audience, other characters
  37. 37. Try it FREE at www.StoryAddict.com, or text “ADDICT” to 77982* * Text sign-up only available in USA
  38. 38. JFRobinsonConsulting JFRobinson@JFRobinsonConsult.com www.JFRobinsonConsult.com

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