Intent-based marketing is a new and exciting way to market your products or services. It involves using information about what your customers are searching for online, and then marketing products and services, in a more personal way. This means that you can target your advertising and content to them more effectively, and ultimately increase your sales and conversions. In order to do intent-based marketing, you need to first understand what your customer’s intent is. Intent is what your prospects are looking to accomplish by searching for something online. For example, someone may be searching for “How to start a business” because they want to start their own business.

1. INTENT BASED
MARKETING
Cheat Sheet:
To All Your Doubts
and Most Frequently
Asked Questions.
Answers

2. 01
05
03
02
04
06
The Intent-Based
Marketing Brief
Content
Everything Can Be
Traced Back To The
Trigger Event
a. Maximum Engagement
b. Resource Reservoir
c. Skylining ROI
d. Abundant Loyalty
e. Brand Perception
Is Intent Based
Marketing Profitable?
Should I Add It To My
Marketing Strategy?
a. Do your homework
b. Personification
c. Understand
(the customer's) intent
d. Roll out your content
e. Calibrate and improvise
A 5-Step Approach
to Intent Based
Marketing
Summary
a. To the customer, it’s highly
relevant
b. For marketers, it’s highly
efficient
c. A² + B² = C²
d. Giving prospects what they want
e. Intent-based marketing is the
future of marketing
Is Intent Based
Marketing the future
of marketing?
So How Can Intent
Based Marketing
Help Your Business?

3. The
INTENT-BASED MARKETING Brief
Intent-based marketing is a new and exciting way to market your
products or services.
It involves using information about what your customers are
searching for online, and then marketing products and services,
in a more personal way.
This means that you can target your advertising and content
to them more effectively, and ultimately increase your sales
and conversions.
In order to do intent-based marketing, you need to first
understand what your customer’s intent is.
Intent is what your prospects are looking to accomplish by
searching for something online.
For example, someone may be searching for
“How to start a business” because they want to start their
own business.
Or, someone may be searching for
“Best restaurants in New York” because they are planning a
trip to New York and want to know where to eat.
Once you understand what your customer’s intent is, you
can then create content and advertise relevantly.
1

4. If you are a business that helps people start their own
businesses, you can create content that speaks to their
intent. Or, if you are a restaurant in New York, you can
create ads that target people who are searching for
restaurants in New York.
The BENEFITS OF INTENT-BASED MARKETING are many.
We’ll be discussing them in detail below.
2
Everything Can Be Traced Back
To The Trigger Event
In order to understand consumer intent,
marketers need to track the online journey of individual
consumers from the very beginning. This journey starts with
what is known as a “trigger event”.
This could be something as simple as seeing an ad for a new
product, or it could be something more complex like
experiencing a problem that needs to be solved.
Once the trigger event has occurred, the consumer will begin
to engage in a variety of activities that will help them to
gather information and make a decision.
This research phase is crucial for marketers, as it’s during this
phase that the consumer’s intent becomes apparent.
Once the consumer has reached a decision, they will take
A trigger event is anything that causes a person to start
researching a particular topic or product.

5. Is
INTENT BASED MARKETING
PROFITABLE? Should I Add It
To My Marketing Strategy?
If you're not familiar with Intent-Based
Marketing,it's a relativelynew concept that
takes a different approach to marketing.
Since you're only reaching people who are already interested
in your message, you're more likely to get them to engage
with your content. This can lead to higher conversion rates
and more sales.
Rather than just trying to reach as many people as
possible with your message, Intent-Based Marketing
focuses on reaching people who are already interested
in what you have to say.
There are a number of BENEFITS TO THIS APPROACH:
3
MAXIMUM ENGAGEMENT
With Intent Based Marketing, you can create targeted
messages that are more likely to resonate with your audience.
This gets your message across more effectively and can save
you money on your marketing budget.
RESOURCE RESERVOIR

6. SKYLINING ROI
ABUNDANT LOYALTY
You'll no longer be wasting your time and money reaching
people who aren’t interested in your product or service.
By targeting people who are interested in what you have to
say, you're more likely to see a higher return on investment
for your marketing efforts.
When you're able to effectively reach and engage your
targetaudience, you're more likely to build customer loyalty.
This is because people appreciate being able to find
companies that address their specific needs and interests.
4
BRAND PERCEPTION
When you focus on delivering targeted messages to those
who are interested in what you have to say, you're also
improving the perception of your brand. People will see you
as a company that is relevant and worth paying attention
to, which can go a long way in building your brand equity.
Overall, there are a number of benefits that come with
Intent Based Marketing. If you're looking for a more effective
and efficient way to market your business, this is definitely a
in approach worth considering.

7. 6
To the customer,
it’s highly relevant
For marketers, it’s
highly efficient
In a world where consumers
are bombarded with marketing
messages, relevance is key.
Intent based marketing allows
marketers to cut through the
noise and deliver messages that
are tailored to each individual
consumer.
Intent based marketing is more
efficient than traditional
marketingbecause it eliminates
guesswork.By understanding
consumer behavior, marketers
can focus their efforts on the
consumers that are most likely
to convert.
A² + B² = C²
Give prospects what
they want
Because intent-based
marketing is more relevant and
more efficient,it's also more
effective. Marketers who use
intent-based marketing achieve
better results—with less effort.
Intent based marketing is more
efficient than traditional
marketingbecause it eliminates
guesswork.By understanding
consumer behavior, marketers
can focus their efforts on the
consumers that are most likely
to convert.
Intent-based marketing is the future of
marketing
Intent-based marketing is a
more sustainable approach to
marketing because it's built on
a foundation of understanding
consumer behavior. This
understanding allows
marketers to adapt and evolve
their strategies as consumer
behaviour changes.
There's no doubt about it,
intent-based marketing is the
future of marketing. It's a more
relevant, efficient, and effective
way of marketing built on a
foundation of understanding
consumer behaviour.intent-base
marketing, now is he time to
start.

8. Is
INTENT BASED MARKETING THE
FUTURE OF MARKETING?
Marketers have always had to make educated guesses about
what consumers want and need, and then craft campaigns
around those guesses.
But what if there was a way to know exactly what consumers
want and need? What if marketers could see into the future of
consumer behavior? That's where intent-based marketing
comes in, it has the potential to completely change the way
we market to consumers.
But why is intent-based marketing being called the future
of marketing?
In a nutshell, intent-based marketing is a way of marketing
that is based on understanding and predicting consumer
behavior. It's a way of marketing that is tailored to each
individual consumer, based on their specific needs and wants.
Intent-based marketing is powered by data.
By understanding how consumers search and what they're
looking for, marketers can craft messages and campaigns
that are more relevant and more likely to resonate with each
individual consumer.
There are a number of reasons why intent-based marketing is
being called the future of marketing. Here are a few:
5
There are several reasons why intent-based marketing is called the
future of marketing. When it comes to marketing, it’s always been
a guessing game.

9. A step Approach to
Intent Based Marketing
DO YOUR HOMEWORK
The first step is to identify the different stages that a
customer goes through when they are interacting with
your brand. This could be anything from awareness to
consideration or purchase. Each stage will have different
needs and goals, so it's important to understand what
these are before you create tailored marketing messages.
PERSONIFY
Once you know the different stages of the customer journey,
you can then start to create buyer personas. These are
semi-fictional characters that represent your ideal customer,
and help you to understand what they need and want at
each stage of their journey.
UNDERSTAND INTENT
The next step is to understand the customer's intent behind
their interactions with your brand. This could be anything
from what they are looking for, to what their goal is, to what
they need help with.
7
By understanding the customer's intent, you can then create
marketing messages and experiences that are tailored to them,
making them more likely to convert. Here are some tips on how
you can start Intent Based Marketing today:
5
5

10. ROLL OUT YOUR CONTENT
Once you understand the customer's intent, you can
then create marketing messages that are targeted at
them. This could be anything from email campaigns to
targeted ads.
MEASURE AND IMPROVISE
Finally, it's important to measure and optimize your results.
This will help you to understand what's working and what's
not, and ensure that you are constantly improving your
results. Intent Based Marketing is a powerful marketing
0
marketing. By understanding the customer's intent, you
can create targeted messages and experiences that will
help you to achieve your goals.
This is especially true in the world of business, where the
customer's needs and wants are always changing. This can
make it difficult for businesses to keep up, but luckily there's
a way to stay ahead of the curve: Intent Based Marketing.
By understanding the customer's intent, businesses can
provide them with the products and services they're looking
for, when they're looking for them. This helps businesses
to stay one step ahead of the customer, and ensures that
they're always providing the best possible service.
8
The customer is always right.

11. So How Can
Intent Based Marketing Help
Your Business?
SUMMARY
Intent Based Marketing can also help you to identify new
opportunities. By understanding the customer's intent, you can
identify new products and services that they may be interested in.
This can help you to expand your business and tap into new
markets. Finally, Intent Based Marketing can help you to
improve your overall marketing strategy. By understanding
the customer's needs and wants, you can tailor your marketing
campaigns to better target them.
This will help you to get more out of your marketing budget,
and ultimately help your business to grow.
9
By understanding the customer's needs and wants, you can
provide them with exactly what they're looking for.
This will help to build a strong relationship with the customer,
and ensure that they keep coming back to your business.
Intention-based marketing is a new, more focused way to get
the word out about your brand.
It means marketing to your customers in a more personal way
by using information about what they search for online. This
means that you can craft your ads and content to be more
relevant to them—which will increase your sales and conversions
in the long run

12. Intent-Based Marketing is a way of marketing that is different
from more traditional ways. It's about getting your message to
people who are already interested in it.
This method has a number of benefits, such as making
customers more loyal and getting a better return on
investment.
This method has a number of benefits, such as making
customers more loyal and getting a better return on
investment.
10
01 02 03
It is a way ofmarketing
that focuses on
knowing and
predicting how
people will act.
It lets marketers
send messages
that are tailored to
the needs of each
individual.
By using intent-based
marketing, marketers
can get better results
with less work.
When you know what
the customer wants,
you can make
marketing messages
and experiences
that are just for them.

13. 11
Fancy More
Reading?
Harvest An Avalanche of Leads
with Intent-based Marketing,
Today!
Check out Digitalzone’s Blog on Intent-based Marketing.
Plus, topics like Content Syndication, Opt-in List Building,
ABM Topics, Demand Research, and Content Creation.
While you’re enjoying these, you might also want to take a
peek at our MarTech Report, Case Studies, and
Researched Whitepapers.
Digitalzone
helps you skyrocket your B2B leads and sale
Leverage a global B2B database of 71 million companies, and
the experience of managing 46,872 successful campaigns for
US companies. We help B2B companies, just like yours, with
a variety of lead gen programs:
https://digitalzone.com/blog/?s=Intent+based+marketing
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building
https://digitalzone.com/blog/?s=ABM https://digitalzone.com/blog/?s=Demand+Research https://digitalzone.com/blog/?s=content+creation
https://digitalzone.com/blog/martech/ https://digitalzone.com/blog/case-studies/
https://digitalzone.com/blog/case-studies/
https://digitalzone.com/

14. 12
Account Based Marketing
Content Syndication
Intent-Based Marketing
Opt-in List Buildin
Demand Research
Content Creation
01
02
03
04
05
06
https://digitalzone.com/account-based-markeing
https://digitalzone.com/content-syndication
https://digitalzone.com/intent-based-marketing
https://digitalzone.com/opt-in-list-building
https://www.digitalzone.com/demand-research
https://www.digitalzone.com/content-creation