ABM is a strategic approach to marketing that focuses on a key set of accounts. ABM favors increasing revenue. It promises a higher success rate of closing more accounts. The plan of action is pragmatic and lucid—strategizing marketing efforts to satisfy a specific need for each account.

1. Quick
Leverage Social Media
In Your ABM Campaigns
For Head High ROI Instantly

2. Introduction
The Science of Customer Emotions
a. Social Media is Where Your Target
Audience Rendezvou
b. It Packs Plenty Of Room to Foster Relationships
c. It has Meticulous Targeting Capabilities
d. Customer Engagement here is Cost Effective
Tips and Expert Trade Secrets by
Digitalzone
To Summarize
1. 1
2
4
7
9
2.
Leverage Social Media for ABM
3.
5.
6.
Table of CONTENT

3. When it comes to B2B marketing, account-based
marketing is one of the most effective
strategies there is. ABM is a laser-focused
approach involving personalized messages
and content.
marketing automation and account intelligence
to unearth key accounts. The trick here is to
focus on accounts that are (most) valuable to
your business—long term and short term.
Amongst an assortment of other advantages,
ABM also synergizes sales and marketing to
achieve a common goal.
ABM prioritizes seeding—and gardening—key
relationships with decision-makers of the
accounts you’re planning to close.
This B2B marketing approach buoys up by
treating each account as a market of one.
ABM is a strategic approach to marketing
that focuses on a key set of accounts.
ABM favors increasing revenue. It promises a
higher success rate of closing more accounts.
The plan of action is pragmatic and
lucid—strategizing marketing efforts
to satisfy a specific need for each account.
It’s a data-driven approach. Relying mainly on
The goal: to generate quality leads and close
deals.
1
Introduction

4. 2
Nascent studies shed light on how individual
attention makes customers feel special—and
how this is the best strategy for business.
When customers feel they are receiving
individualized attention, they record higher
levels of satisfaction. This feeling of being
special drives customers to speak positively
about the brand time and again.
That's why account-based marketing, which
targets individual target accounts and treats
each account as special, is a powerful marketing
strategy. It builds trust, loyalty, and engagement,
and leads to more sales.
marketing automation and account intelligence
to unearth key accounts. The trick here is to
focus on accounts that are (most) valuable to
your business—long term and short term.
Amongst an assortment of other advantages,
ABM also synergizes sales and marketing to
achieve a common goal.
ABM prioritizes seeding—and gardening—key
relationships with decision-makers of the
accounts you’re planning to close.
This B2B marketing approach buoys up by
treating each account as a market of one.
The Science of
Customer Emotions

5. Here’s what ABM does:
Forces you to discover and
communicate personally with
high-value accounts
Establishes grounds for you
to connect with accounts on
deeper levels
Makes customers feel special
with all the personalized and
target-related marketing.
ABM focuses on key accounts that have
the greatest potential.
Social media is the perfect platform for
engaging an targeting these accounts.
So let’s explore how social media can be
a transcendental tool in your arsenal.
3

6. https://www.cmswire.com/digital-marketing/leverage-social-media-for-account-based-marketing/
B2B businesses have been aflutter trying to
find ways to connect with their target audience
on personal levels. Social media proves to be
an efficacious platform for account-based
marketing, encouraging businesses to connect
with their target audience intimately. According to a recent study, the
average person spends nearly two
hours on social media every day.
That's a lot of time spent scrolling
through feeds—and engaging with
content.
As a B2B business, you need to be
where your target audience is. By
leveraging social media for ABM, you
can reach target accounts and skip
right to the decision-makers.
Social Media is Where Your
Target Audience Rendezvous
Here's why:
When done right, social media marketing can be
powerful. It secures conversions and sales.
Additionally, social media empowers businesses
to connect with their target audience in real-time.
This is extremely beneficial for closing sales—and
building relationships.
If you’re a B2B business and you’re no
you’re missing out on a significant opportunity.
leveraging social media for account-based marketing,
4
Leverage Social
Media for ABM
1

7. 5
In B2B sales, relationships are considered
a fundamental prelude. Social media is an
ideal platform for building and nurturing
relationships with target accounts.
Through social media, you can connect
with key decision-makers, learn about
their challenges and pain, and build
rapport. The measures you take here will
prove invaluable when the time to secure
an account (conversion) comes—inevitably.
Social media can also be used to create and
share relevant content to your target audience.
By creating and sharing content that resonates
with your target accounts, you can position
yourself as a thought leader, developing
trust and credibility.
It Packs Plenty Of Room to Foster
Relationships
2
Compared to other marketing channels, social
media is relatively inexpensive. When you
consider the return on investment (ROI), social
media is a no-brainer for B2B businesses.
One study found that for every $1 spent on
social media marketing, the average
ROI is $10.
Customer Engagement here is Cost
Effective
4
With social media, you can distribute
messages to a select audience.
It Packs Plenty Of Room to Foster
Relationships
3

8. 6
Advertising campaigns that prioritize social
interactions—between businesses and
customers—help boost the visibility of
account-based marketing (ABM) programs,
according to new research.
A study found that nearly two-thirds (64 percent)
of B2B marketers believe social advertising
can help increase the visibility of ABM programs.
In addition, nearly half (49 percent) of respondents
said social advertising is extremely or very
effective in driving ABM program success.
The study also found that LinkedIn is the most
popular social platform for ABM programs, with
nearly three-quarters (74 percent) of
respondents saying they use LinkedIn for
account based marketing. Facebook at
forty-eight percent and Twitter at forty three
percent are also popular platforms for ABM
campaigns.
Social Outreach Measures
Upswing ABM Visibility

9. 7
Search marketing is intent driven. Social media,on the other hand, is driven via discovery.
Implying that the best route to paid social is a campaign that leads prospects through the
discovery, interest, and intent stages.
For example:
Video advertising is
ideal for discovery
campaigns
Tips and Expert Trade
Secrets by Digitalzone
Non-gated blog
post advertisements
are effective for
interest campaigns
Gated whitepapers
and webinars are
optimal for intent
marketing

10. 8
In other words, if you start head first with
intent-based demand generation campaigns,
it will result in poor campaign outcomes.
Test your ads on Facebook before launching
campaigns on LinkedIn (Facebook's average
cost-per-click is far cheaper than LinkedIn's).
Using Facebook Dynamic Creative, test ad
variations (text, visuals, CTAs). Utilize the
best-performing ads to underpin your LinkedIn
advertising campaigns.
Ensure LinkedIn, Twitter, and Facebook
pixels are present on your website prior to
commencing sponsored social ads.
Retargeting website visitors—and anybody
who interacted with previous social advertising
campaigns—is the key to moving target contacts
through the customer journey stages in a
manner that achieves the desired outcomes.
Consider purchasing "In-Market Buyers". Buy
intent data from providers such as Digitalzone,
ZoomInfo, and G2. Keep in mind, however, that
while these contacts may have "intent" about a
product category, it does not always indicate
they are familiar with your brand or product.

11. 9
To Summarize
Account-based marketing (ABM) is a marketing
strategy that focuses on a core group of
accounts. It prioritizes the cultivation of critical
connections with the decision-makers of the
accounts you intend to convert. This B2B
marketing strategy hinges on treating each
account as its own market. Social media
enables businesses to connect in real-time
with their target audience.
Additionally, it may be used to develop and
distribute relevant information to your target
audience. A campaign that guides prospects
through the discovery, interest, and intent
stages is optimal for paid social. LinkedIn is the
most popular social site for ABM programmes,
with nearly three-quarters of respondents
(74 percent) stating that they utilize LinkedIn

12. 10
Fancy More Reading?
Check out Digitalzone’s Blog on
Plus, articles on topics like these:
While you’re enjoying these, you might also
want to take a peek at our
Content Syndication, Intent-based Marketing,
Opt-in List Building, Demand Research, and
Content Creation.
MarTech Report, Case Studies, and
Researched Whitepapers.
ABM Topics.
https://digitalzone.com/blog/?s=ABM.
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=Intent+based+marketing
https://digitalzone.com/blog/?s=opt+in+list+building https://digitalzone.com/blog/?s=Demand+Research
https://digitalzone.com/blog/?s=content+creation

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