1. PRESS RELEASE
Summary
A company that has focused on online marketing should find ways to attract the attention
of the customers to read their e-mails. Otherwise it is difficult to introduce new products
to them as expected. The key is to compel them to read your e-mails using attractive
means.
How can you improve your e-mail opening rates?
“If you have already implemented an online system to advertise your products and to
reach out more customers, you may be finding out ways to improve the e-mail opening
rates”, comments Mr. Ryan Cappelle a leading businessman and the director of a
multinational company that has gained a lot using the strategy of e-mail marketing.
He joined our conversation on how to improve this. “If you want to improve your email
opening rates, naturally it should be interesting’, said he, “The subject line should be
interesting to the reader. It should compel him/her to open the email to see the contents”,
says Mr. Ryan Cappelle. “It should be short and sweet”, he further emphasizes the
importance of a clear but eye-catching subject line; “Make sure to attract the customer
with benefits and discounts that will definitely draw his attention to read your mail
without any second thoughts”, said he.
“Make sure the content is short and easy to understand. See to it that it is interesting.
Include attractive colors and graphics are used wherever relevant”, he added. “Be
creative. People love to please their eyes with new, good looking items etc. Put your
thinking hats. Always put yourself in the customer’s shoes and think in the manner he
might think. This way you can make your content really interesting”, he explained.
“Always maintain a schedule. Make sure you send mails, reminders to the customers
without irritating them”, he said. “Maintain consistency at all times. Depending on the
business relationship with the customer, you can decide the frequency on mailing”, said
he.
“Be extra careful not make any grammatical mistakes or spelling errors. Maintain the
company’s standards at all times. Build up the habit of checking the mails before they are
sent”, he emphasized an important aspect of maintain solid business relationships.
If you follow the above comments you can improve your company’s e-mail opening rates
to a greater extent. For further clarifications visit the website-
http://vettamarketing.com/emailmarketing.php
PRESS CONTACTS

2. Contact Name: Ryan Cappelle
Address: 2192 Martin Ave.
Telephone No; 866-994-1114
Fax No : 866-994-1114
State , Zip Code: Ca, 92821
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