This document discusses IT disaster recovery. It begins by explaining the importance of business and IT alignment for market impact and growth. It then discusses key technology trends for 2021 such as supply chain transformation, machine learning operations, and data management. The document outlines the impacts of an IT disaster such as reduced market share and trust, decreased employee productivity, revenue loss, and data loss. It discusses disaster recovery concepts like replication, backup, recovery point/time objectives, clustering, and geo-clustering. The document emphasizes that backup is fundamental to disaster recovery and outlines why customers still need backup solutions. It notes challenges around increasing data and infrastructure complexity, costs, threats, and evolving technologies. Finally, it discusses how to approach different stakeholders around disaster recovery

1. IT Disaster
Recovery
Nicco Ardiansyah Putra
Sr. Alliance Manager
PT. Berca Hardayaperkasa

2. BUSINESS AND IT ALIGNMENT
BUSINESS AND IT ALIGNMENT IS VITAL FOR MARKET IMPACT AND GROWTH
1 2
1. Faster Time to Market
2. Increased Profitability
3. Better customers
Experience
BUSINESS
1. Improved Collaboration
2. Greater Industry and IT
Agility
3. Strategic Technological
Transformation
IT
Drives, Empowers and
Invests in IT
Enables Business,
innovation, growth and
efficiency

3. TECH TREND 2021
WRITE YOUR SUBTITLE HERE
SUPPLYUNCHAINED
Future focused manufacturers, retailers,
distributors, and others are exploring ways to
transform the supply chain cost center into a
customer-focused driver of value.
MLOps: Industrialized AI
Enterprises are realizing the need to shift from personal heroics
to engineered performance to efficiently move ML models from
development through to production and management
Machine data revolution: Feeding the machine
In response, these organizations are taking steps to disrupt
the data management value chain from end to end
CORE REVIVAL
Modernizing legacy enterprise systems and migrating
them to the cloud may help unleash an organization’s
digital potential
STRATEGY, ENGINEERED
corporate strategists are looking beyond their organization’s
current tech capabilities
Bespoke for billions: Digital meets physical
back, 2020 will likely be the turning point when
most of the population adapted to digital
interactions to conduct their everyday lives,
Rebooting the digital workplace
Is a permanently remote
workforce sustainable?
Zero trust: Never trust, always verify
Sophisticated cyberattacks and shifting enterprise
environments have undermined the traditional— and somewhat
flawed—castle-andmoat approach to cybersecurity
DEI tech: Tools for equity
Over the coming months, we expect enterprises to adopt new tools that
incorporate advanced analytics, automation, and AI, including natural
language processing and machine learning, to help inform, deliver, and
measure the impact of DEI.

4. IT Disaster Impact
Market Share and Trust
Your competitor can get benefit from
this situation, and Company can lost
trust from their customers
Reduced Employee Productivity
If the IT system crash / down, and the
impacts from this all the employee
cannot works.
Instability and Lost revenue
When the system down, and all the
production stops, the company lost
their revenue and company is in an
unstable situation
Data Lost
Because of Disaster, we cannot
recover our data and the impact from
it we lost our Valuable Data

5. IT Disaster Concept
REPLICATION
BACKUP
Vaulting
Recovery Point Objective (RPO) Recovery Time Objective (RTO)
secs
Mins
Hrs
days
wks secs Mins Hrs days wks
Clustering
Geo Clustering
Offsite Backup Recovery

6. START FROM BACKUP
Fundamental of IT Disaster Recovery
FUNDAMENTAL
Backup is the last defense when you lost
your data, so you need to implement for the
first
PRICEVALUE
Backup is the cheapest price to start your IT
Disaster Recovery, start from infrastructure
and the software Licenses
EASY DEPLOY AND MANAGE
Backup the easiest system DR than Cluster
and Replication, and not complex

7. WHYCUSTOMERS STILL NEED BACKUP
Believe me customers still need backup solutions
SATISFACTION
Customers satisfaction from their
existing backup infrastructure
NEW TECHNOLOGY
The Complexity of the data and
Infrastructure make customer to
decide to implement new
technology
DATA GROWTH
YoY customers data is always
growing, and they need better
SLA for the data availability
INFRA GROWTH
New Application new IT
Infrastructure, and they need to
backup their new Infrastructure
BETTER DR PLAN
Company growth make
customers need to have better
SLA for their System

8. Increasing costs,
shrinking budgets
Rising threats
and regulations
Snowballing complexity Evolving technology
landscape
HOW DOYOUPROTECT YOURDATA IN THE FACEOF..

9. of data by 2025
175ZB
Increasing costs,
shrinking budgets
“The costs of deploying,
maintaining and
upgrading architectures
are unpredictable.”

10. Lost in March 2019
by an aluminium manufacturer
$40M
“I’m not confident I can recover
from a ransomware attack.”
Rising threats and regulations

11. “I’m not confident that I’m fully
compliant with all the
regulations in my industry.”
Security and compliance
creating major security
blinds spots for
most companies
50%
Dark data exceeds

12. of IT decision makers and
data managers say there
are too many different
data management
tools/systems in use
40%
“It’s difficult to manage, control and
report on
non-integrated components across
my infrastructure.”
Snowballing complexity

13. say complexity limits their ability
to realize data value
58%
“I don't have an easy way
to protect all of my data
fragmented across
on-premise, physical,
virtual & cloud.”
Snowballing complexity

14. will adopt hybrid or multi-cloud environments by
2020
75%
“I can’t protect new technologies
with my
current solution.”
Evolving technology
landscape

15. THIS IS YOURWORLDTODAY

16. You need to…
So how do you protect your data in the face of…
Increasing costs,
shrinking budgets
Rising threats
and regulations
Snowballing complexity
Reduce Cost
and Complexity
Trust that
“It Just Works”
Manage
Business Risks
Evolving technology
landscape
Prepare for
the Future

17. Traditional
Workloads
Virtual
Infrastructure
Next Gen
Workloads
Servers
& Filers
Cloud
Workloads
WORKLOAD ANDCAPABILITY
WHAT KIND OF BACKUP SYSTEM CAN DO?
MIGRATION DEVELOPMENT GOVERNENCE
COMPLIANCE
DATA ANALYTICS

18. Backup server
Tape drive Object storage
cloud
DR Site
Application
container
OS
hypervisor
Phyiscal server / storage

19. TALK WITH
T h e y a r e t h e i m p o r t a n t p e r s o n
IT Infrastructure Teams
All theIT Infrastructurearetheyresponsibilityand they
don’twant to beblame whenthe datalost
Application Teams
Applicationteamsresponsiblefortheir ApplicationSLA,
andtheyare awarewith theirdata
Business Users
BusinessUserswantsto make sureBusinessstillrunning
andtheycan stillwork when disasterhappens
C Levels
Theyareawarewith BusinessContinuity.

20. HOW TO SELL
START YOUR CONVERTATION FROM HERE
A B
D C
Customers already have backup system,
and we can propose add on
UPSELLING
Customers Develop new
application/systems/technology, we can
propose backup
CROSSELLING
Customers approach by other partner for
backup system, we can attack this partners
COMPETITION
Customers already have backup system,
and we can give other option for their
backup infrastructure
REPLACE

21. Thank you