This is a Case Study done on Landscapers and How good of a job we (eLocal Listing ) did to get them listed and ranked.

1. “20% of all searches on Google We Love Watching our Customers’ Business Grow!
are with Local Intent.”
Savvy businesses understand the importance of including Internet
Don’t miss out on millions of Local Marketing as part of their overall marketing strategy, but internet
Searches made on Google every marketing can be confusing and expensive. eLocal Listing makes
month for the landscaping industry.
Internet Marketing easy, affordable, and effective.
The Marketing “Landscape”
Smart business owners should include The landscape industry is no different, because of the seasonal
Internet Marketing as part of their nature of the industry in many areas, landscapers, gardeners,
marketing and advertising strategies. landscape design firms, and nurseries must be positioned toward
the top of Search Results like Google, Yahoo!, & MicroSoft’s
Newspapers and local publications are
still an affordable way to reach bing.com
customers.
Facts:
Paid Search, known as Pay-Per-Click is a  Google dominates U.S. Internet Searches in April 2010
viable option for small business owners,
but it is time consuming and expensive with 64.4%, Yahoo! at 17.7% and MicroSoft Corp 11.8% at
to compete with more well known April, to 64.4%. (That is over 93.9%)
brands.  Every day more and more customers are using Search
Engines (not the phone book) to find landscapers.
Submitting your business to Google’s
 Google reports that over 3 million local searches are
Local Business Center, bing.com, and
Yahoo! Local are great ways to help your conducted for landscaping related keywords each month.
business get found. And it is free.  If a potential customer searches on Google, Yahoo!, or
bing.com and doesn’t find a business, they are losing that
Posting free ads in Craigslist and Kudzu business forever.
are also an important part of a business’
online strategy. Updating on a monthly
 Working with an Internet Marketing company can get
basis helps with top positioning. businesses to the top of major search engines.
Take part in Social Media by
participating in industry blogs, creating
a Facebook fan page, and setting up a
twitter account. All of these are free and
gets the word out about your business.
Include Natural/Organic Results as part
of your overall Internet Marketing
Strategy. The facts speak for
themselves.
 76.7% of Google users use the natural Statistics are based on Google AdWords Analytics
search links (organic, unpaid listings).
 Top 10 positions receive 78% more traffic
than those in positions 11-30.
 93% of all internet traffic is generated
from internet search engines.
 97% of them never look beyond the top
three results.
Souce: hitwise
eLocal Listing is the leading provider
of Internet Marketing Solutions

2. Gardening
eLocal Listing’s gardening category provides small businesses focusing on gardening and lawn
maintenance a chance to compete on the front page of Google® and Yahoo!™ Total Service Gardening
is one great example of how eLocal Listing can help gardeners and lawn maintenance companies grow
their businesses.
Total Service Gardening
signed up with eLocal
Listing on St Patrick’s Day
2010 for a Found Fast 3 City
Package.
Located in Hemet, CA and
servicing San Jacinto and
Valle Vista, CA, Grant was
looking for an affordable &
Effective Internet Marketing
Product that would drive
calls to his business,
especially during the peak
lawn maintenance season.
Google Results for Total Service Gardening
As a smart business owner, Grant understood that being found on Google® and Yahoo!™ were
essential to growing his business, but he didn’t have a website and wasn’t sure he wanted to make the
investment in developing one at this time. eLocal Listing’s Found Fast technology was a perfect fit in
helping this family owned business get found online.
Since signing up with eLocal Listing, Total Service Gardening has received several calls which have
turned into sales and has first page ranking on Google® and 80% on Yahoo!™ and bing.com®.
Google Organic Results for Total Service Gardening
Gardener in Hemet, CA 3rd Lawn Mowing in Valle Vista, CA 1st
Lawn Care in Hemet, CA 1st Lawn Services in Valle Vista, CA 1st
Lawn Maintenance in Hemet, CA 1st
Lawn Mowing in Hemet, CA 1st Gardener in San Jacinto, CA 3rd
Lawn Care in San Jacinto, CA 1st
Lawn Care in Valle Vista, CA 1st Lawn Maintenance in San Jacinto, CA 1st
Lawn Maintenance in Valle Vista, CA 1st Lawn Mowing in San Jacinto, CA

3. Landscaping
The category of landscaping is quite diverse and so are our customers, but they all have
one thing in common, their business is growing with eLocal Listing.
Landscaper in Sicklerville, NJ
My Lawn Care Company signed
up in late November for a
Found Fast 5 City Package
under the Landscaper category.
Robert Bailey of My Lawn Care
has over 15 years of experience
serving Southern New Jersey.
He focuses on lawn service,
lawn maintenance, and
landscape design.
The calls started coming in
shortly after.
Google Results for My Lawn Care Company
My Lawn Care has earned a great reputation as the area’s premier lawn maintenance
company and has had great exposure from word of mouth, but he knew he needed help
getting the word out to compete with similar companies in his area. He turned to
Internet Marketing to compliment his great reputation and traditional advertising
efforts. While he is proud of his website, it just wasn’t being found online for the most
widely searched key phrases; in fact it was only showing up if a customer already knew
his name.
To reach new customers he turned to eLocal Listing to get the word out and to help
maintain his lawn maintenance company and the results have been great. He not only
gets calls, but receives clicks to his own site from his eLocal Listing profile pages.
Google Organic Results for Total Service Gardening
Landscaper in Sicklerville, NJ 3rd Yard Care in Frankenville, NJ 1st
Lawn Care in Sicklerville, NJ 3rd Landscaper in Jewell, MD 6th
Landscaping Company in Sicklerville, NJ 1st Lawn Care in Jewell, MD 3rd
Landscaper in Frankinville, NJ 1st Yard Care in Jewell, MD 1st
Lawn Care in Frankinville, NJ 1st Lawn Care Company in Jewell, MD 1st

4. Greenhouses and Nurseries
The volume of search volumes may have seasonal peaks for green house or nursery, but
one thing is certain, if customers search online for a local nursery, those businesses that
are found toward the top grow their businesses.
Greenhouse and Nurseries take advantage of the more than 400,000 searches for
nursery related businesses on line with an Internet Marketing campaign by eLocal
Listing.
Google Trending for green house and nursery related key terms
Google trending tools demonstrate slight peaks and valleys based upon seasonal key
terms. While the trending is fairly flat nationwide, various regions will see a much
higher fluctuation. Regardless of the season, garden centers benefit from being found at
the top of Search Engines where potential customers are searching.

5. Wilmot Nursery in Lake Ariel, PA
Wilmot Nursery of Lake Ariel,
PA signed up with eLocal
Listing for a Found Fast 3 City
Package under the nursery and
greenhouse category. Wilmot
nursery is the area’s largest
nursery.
Wilmot Nursery has a website
and has experimented with
Google AdWords, but it was
time consuming.
Google Results for Wilmot Nursery
After talking with Tony, Wilmot Nursery understood the importance of including
Natural/Organic Results as part of their Internet Marketing Strategy and to take
advantage of the spring season and the demand for plants, trees, mulch, and other
products that they offered. Located in Lake Ariel, PA with a population of 16,508
people, Wilmot Nursery wanted to extend their reach out to the towns of Green Town
and Tafton, PA. eLocal Listing’s Found Fast Multi-City Package was a perfect fit. In the
first two weeks of signing up, Wilmot Nursery received over 10 calls and 12 clicks to
their website from our Profile Pages. Now, while we can’t claim that all of our
customers receive such great results so quickly, we can proudly say that Wilmot
Nursery is on the front page of Google for 100% of their Search Queries.
Google Organic Results for Wilmot Nursery
Greenhouses in Lake Ariel, PA 3rd Greenhouse in Green Town, PA 1st
Nurseries in Lake Ariel, PA 1st Garden Center in Green Town, PA 3rd
Trees in Lake Ariel, PA 1st Greenhouses in Tafton, PA 1st
Nursery Plants in Lake Ariel, PA 1st Nursery Plants in Tafton, PA 1st
Nursery in Green Town, PA 1st Shrubs in Tafton, PA 4th