marketing strategy

1. Marketing Strategy
My chosen song ‘fire starter’ has many connotations,
one of which being related to bonfires and fireworks.
Because of this my music video and digipak will be
released at the beginning of November due to this time
period being connected to Guy Fawkes night- fireworks
and bonfires etc.
This will give my products a sense of identity and allow
the audience to familiarize themselves with the
product.
An example of something successful similar to this is
the marketing strategy placed around Katy Perry’s song
Fire work which was released around guy Fawkes night
to create more of a connection with the song to the
audience and increase sales.
From this however, I understand that the products must
not be too based around this theme as this will make
them less versatile and less successful in the long run