1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Media Format (film,
documentary,
motion graphics,
photography,
animation, graphic
design etc)
Synopsis of Idea
(content, narrative,
genre)
Target Audience?
(demographic NOT
age range)
The media format in my final ideas will consist of a number of
formats this will cover formats such as photography for my magazine
cover for the bike the specialised bike hard rock mountain bike 2013
sports disc I will Have to ride the bike and get the best shots possible
as I can for my magazine cover I have looked at a number of
mountain bike magazines and I know what shots I have to get I have
to gets shots that are in action not just still shots actually getting the
shots whilst riding the bike to show it in action so it is more eye
catching than any other shot i will write an article about the bike as
well. also I will be use motion graphics to make my 30 second advert
for the bike this will cover the software such as Photoshop and
Adobe After Effects and also I will use adobe illustrator for the advert
I will also use this for my 1 minute video of showing the bike out
doors and what’s It Is capable of showing it where it belongs
outdoors showing off the bike and showing it not just in an advert
but what it is capable of showing the bike to its best potential.
The campaign of the advert which will last 30 seconds and the 1
minute video to show off th3e potential of the bike and finally the
magazine cover for the bike which I will have to get the best shots
ever for the front of my magazine. The genre of it is sports this is for
and will be related for any sports people in the 1 minute video I will
try and show off the bike outdoors such as uphill and downhill and
also on road to show its potential for both surfaces trying to show
that it is a bike for every surface and for everyone the bike is a
beginners entry mountain bike so it is for beginners it is for people
who enjoy sports outdoors and enjoy keeping fit and weather it’s a
bike ride or off roads the bike is suitable for the it. The advert will
include everything from the size of the wheels and the size of the
frames also I will discuss why to get it and show its potential to the
best. Specialised is a well-known biking icon all around the world
with the many events such as the x games a well know event s all
around the world and of course there is the Olympics so Specialised
the make of the bike ids well known for example gold medallist Chris
Hoy rode a Specialised bike and won the Beijing Olympics and is a
hero all over the world.
The target audience for the advert of the bike the 30 second one and
the 1 minute video and the magazine article is aged for anyone who
enjoys sports outdoors enjoys biking downhill and uphill and also if
people were to prefer the riding bikes just on road today’s
generation many people and governments are trying to make people
to keep fit for example Change for life where they are stressing the
point about to keep fit eat healthy and exercise they are stressing the
point about eating 5 a day and getting a hobby sport such as football
and swimming and also cycling this is aged between 8 to 80 year olds
so it is for more or less nearly everyone for me my target aged
audience is for aged between 11 and 50 so it is for teenagers and

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Target Audience
Needs?
How will your
project meet the
needs of your
target audience?
(Make reference to
content you think
will appeal to your
target audience)
What production
techniques will you
use to realise your
project?
adults so it covers a wide range of audience so everyone can enjoy it
is all about keeping fit so I can relate to the change for life also it is
mainly targeted at people who enjoy cycling and loves the outdoors
and enjoys the nature life nits all about people who enjoy out doors
and enjoys cycling and even targeted at people who are trying out
and starting to mountain biking as the mountain bike is a beginners
downhill mountain bike I will add this into my advert and say that it Is
a beginners entry level downhill mountain racing bike and also on
road and it is a road bike as well the 1 minute video I will show it off
road in a fast pace action and on road for it to be a road bike so I can
relate it to everyone in my target audience.
My target audience needs is if I was to if people are looking for a new
bike and they see this advert they I will have to make it for everyone
the advert and the video can’t be just for one type of people it has to
be for all of the target audience teenagers adults and old people so in
this I will need to show the safety the functions and why you should
choose this bike. This is like if I was doing a car magazine then men
would ant pictures of the cars in the magazine and also pictures of
more such as the functions and pictures of it whilst it is in action so
that they get a sense of what it is like. I am going to do this with my
bike magazine s article by adding pictures of it on its own and also
with it whilst in action so that I meet my target audience needs.
I am going to meet my target audience needs and my projects will do
this by me appealing to the target audience by me relating to them
by having the functions as if they are going to buy thus product then
they would want to know what it is The Specialized Hard rock Sport Disc
2013 Mountain Bike is a multi-talented bike; it can fetch up quite a speed
off-road with the suspension fork keeping the ride smooth, on road or on
light trails it also shines. Fix on a rear rack and mudguards to make the bike
more versatile. With a fully butted A1 premium aluminium 29er frame with
ORE down tube, a smooth SR Sun tour 29er fork with 80mm of travel and
lockout, powerful Tetra hydraulic disc brakes, and double-walled 29" alloy
wheels, this bike is fully prepared for mountain trails and urban jungles.
This is what I will add in my advert so that I meet the target audience as if I
was going to buy something from a magazine then I would want to know
how much what are the functions and what it is capable off all things that I
am going to do in my advert and my 1 minute video and also my article.
During the creating and making my final major project I am going to
use software such as adobe after effects to put together both my 30
second advert and my 1 minute video of it in function. Whilst I am
going to do this I will try and focus on the target needs and get bit to
suite all of my target genre another software that I am going to use is
adobe illustrator this will be for my titles during the advert and the
video and the 1 minute I video I will use this. My last software is
Photoshop I will, use this for my article for mymagazine photos.