1. “Imagination is more important than knowledge. For knowledge is limited to all
we now know and understand, while imagination embraces the entire world, and
all there ever will be to know and understand.”
-Albert Einstein
Amsterdam, Holland
March, 2015
GIA 2015 Strategic Planning
&
GIA Creative Leader Development

2. Liderazgo MX Mission:
Our goal is to accelerate the development of GIA’s leaders, so they can disrupt the world’s
status quo and discover new opportunities to further GIA’s growth objectives.

3. Overview of Objectives for GIA’s 2015 Annual
Strategy Planning / Create Leader Development
1. Create Business Plan 2015-2016
2. Develop GIA’s Innovation Process – Identify and
develop an innovation process around GIA’s strategic
market differentiation factor
3. Explore the world through innovation and the
implication to GIA

4. Why Annual Strategic Planning in the Amsterdam
Innovative Ecosystem?
To develop GIA’s executives into global creative leaders
that will have a societal impact on the world of business.
GIA executives will work with European organizations from
the fields of business, entrepreneurship, and social
innovation to develop it’s own innovation process unique
to GIA.

5. Day 1: Building a Creative/Passionate Leadership Mindset
Through Historical and Modern Art
Morning Session
Location: The Rijksmuseum
Museum’s mission: linking individuals with art and history.
Agenda for the Session at Museum:
• The Art of Leadership Presence and how they
apply to GIA Executives
• Session is designed to remind participants
of how their own energy and vigor influences
the energy and performance of their team
Afternoon Session
Location: Van Gogh Museum
Museum’s mission: Explore the development of creativity and passion
Agenda for the Session at Museum:
• Small group presentations and feedback
• The Power of Dialogue: Leader as
Communicator

6. Day 2: GIA’s Strategic Innovation Session in the Heart of
European Creativity
Morning / Afternoon Session:
Location: Faralada Crane Hotel Amsterdam
Crane’s mission: to facilitate creativity to
think outside the box
Agenda for the Session at Crane:
• We will spend the day exploring GIA’s
unique market disruptor
• Consulting Style Session Facilitation
Evening Experience:
Location: Heineken Brewery
Brewery’s mission: Meet beer, Share the
Magic, Get Experienced. The brewery was
established in Amsterdam in 1864 and today
Heineken is a huge multinational company,
one of the three largest beer producers in
the world.

7. Day 3: Day Trip to Holland’s Countryside
Morning Session:
Trip to Lighthouse for Creative Leader
Development training with horses and
explore how a horse allows you to
experience how you can change situations
and reach your desired results.
Location: Lighthouse Coaching
Natural Leader Development
www.lighthouse.nl
Afternoon Session Options:
• Visiting and touring Holland’s Historical
Attractions
• Visit Holland’s Famous Cheeses, cheese and
wine tasting in Holland’s countryside

8. .

9. Day 4: THNK: THE AMSTERDAM SCHOOL OF CREATIVE
LEADERSHIP

11. Day 5: GIA’s Strategy Session

12. Faculty Director: Whitney Hischier
Whitney Hischier works with domestic and
international clients on human capital
challenges and designing educational programs
to help solve them, specifically for the oil and
gas industry. Her areas of expertise include
management, leadership and coaching.
Prior to Haas, she was a consultant in change
management and system implementation for
KPMG in the Netherlands and UK, ABN AMRO
Bank in Portugal and Spain and the Endeavor
Initiative.
She holds a BA in International Relations from
Stanford University and an MBA from the Haas
School of Business.
UC Berkeley Faculty/Liderazgo MX Advisor

13. Faculty Director: Rajiv Ball
Rajiv Ball is a founding Partner at THNK
(www.thnk.org), the Amsterdam School of
Creative Leadership. THNK offers a post-
graduate education program that builds
creative leaders while solving some of the
world’s toughest societal challenges. Rajiv is
also a lecturer at the Haas School of Business at
the University of California, Berkeley Haas
School.
THNK Founder/UC Berkeley Lecturer/ Former McKinsey Partner
Prior to joining THNK, Rajiv was a Partner at McKinsey & Company, where he was responsible
for the leadership development of McKinsey’s 1,500 Partners globally. In this role, Rajiv led
multiple learning program redesign efforts and was one of the highest rated program faculty in
McKinsey, having worked personally with hundreds of consultants on helping them develop
their problem solving and relationship building skills. With an international upbringing – Indian
parents, born in the UK, brought up in Zambia and having lived and worked in Ghana,
Switzerland and now, The Netherlands – Rajiv’s mission is to enable global leaders to fully
unlock their leadership potential. He holds a PhD in Economic History from the London School
of Economics.

14. INITIAL BUDGET 1-Oct-14
Proposed dates: January 12-19, 2014
UNIT COST PERSONS SUBTOTAL QTY TOTAL
AIRFARE $500 15 $7,500 1 $7,500
HOTEL* Berkeley $233 15 $3,488 5 $17,442
SF $302 15 $4,534 2 $9,068
MEALS Breakfast Claremont $33 30 $978 5 $4,888
Lunch Claremont $39 15 $590 5 $2,950
Dinner Berkeley $100 30 $3,000 2 $6,000
TRANSPORTATION* Airport - Hotel (Berkeley) $25 30 $750 1 $750
Berkeley - Silycon Valley - San Francisco $45 30 $1,350 1 $1,350
Hotel (San Francisco) - Airport $15 30 $450 1 $450
FACULTY $20,000 3.5 $70,000
TOTAL $120,398
NOTE: * Taxes included
Meeting facilities at the Claremont are complementary with a minimum food consumption of $7,000
2014 GIA'S ANNUAL PLANNING MEETING

15. Date/Time Topics Location
Wednesday
9:00AM – 12:00PM
12:00PM-1:30PM
2:00PM – 6:00PM
The Future of Climate Technology (Hischier)
• Discussion facilitated by Lawrence
Berkeley Scientists
• Lab Tour
• Panoramic Views of the Berkeley
Ecosystem
Lunch
Discovering Your Authentic Leadership Style
Building Voice & Presence (Kreitzer)
• Demonstrate ownership of your voice
• Strategically employ persuasive appeals
• Prevent distractions and sustain focus
• The power of presence in leadership
• Theater as heightened communication
• Creating a Community of Excellence
through Active Communicating
Lawrence Berkeley National
Laboratory
Hotel
OPTIONAL OR
FREE AFTERNOON IN
BERKELEY OR
ANOTHER SUBJECT NOT
COVERED

16. Date/Time Topics Location
Tuesday
9:00AM – 12:00PM
12:00PM-1:30PM
1:30PM – 5:00PM
6:00PM – 8:00PM
Embedding Strategic Innovation in your Business
(Engel Or Chesbrough)
• The Role of Innovations in Business Success
• The Leader's Role in Sponsoring Innovation
• Creating the Climate for Innovation
• Overview of the Innovation Roadmap
• The Value Delivery Sequence
Lunch
Design Thinking (Beckman)
• Hypotheses formation
• Divergent vs convergent thinking
• Rapid prototyping
Note: group should bring an actual problem they are
working through and it will be a hands-on workshop
Dinner / Campus Event
Hotel
San Francisco
OR
Berkeley
Hotel
Hotel
UC Berkeley

17. Monday
8:30AM – 10:00AM
10:00AM-12:00PM
12:00PM-1:30PM
1:30PM-2:00PM
2:00PM-5:00PM
7:00PM-9:00PM
Hotel Pick-Up
2014 Silicon Valley Recap: What’s work/what hasn’t.
Establish goals for the week as a team (Hischier)
Lunch – Explore Amsterdam Cuisine (Hischier)
Travel to Hotel
Explore Amsterdam’s Creativity (Hischier)
• http://www.amsterdam.nl
• Fun/Interactive/Creative
• Getting the team ready and comfortable with each
other for THNK’s teaching style
Dinner at
- Example of Differe ; Modern Food through old
farming techniques
www.restaurantdekas.nl
Rijksmuseum
Creative Lunch
spot, close to
location above
Walk to
Museum/OUTDOO
R activity
They will be itchy
to explore Europe
De Kas