The AD portfolio of Fabio Andres Gomez, a guy raisen in colombia until its 23th that then decided follow his heart and travel to the Netherlands chasing love. Take a look at my work: www.megaphonika.nl/playground

2. INTRO
I´m Fabio Andres Gomez,
I´m an ´85 model
portfolio 20.08 I´m a Colombian,
I live in Cali, Colombia.
I am almost concluding my study in Advertising.
I like learning on my own, most of the
things I know I´ve learned
through reading and investigating.
rugby
trends guerri
lla ma
* rketin
chontaduro g
a moti
nov ongr
bossa aphi
cs
btl
minimalism THINGS Insig
hts
chill out
THAT I
my dog
l
vira
my mother
my wife soccer
blogs
e
ffe
co
ian
my brother
lomb
my baby.girl co
research mac
arepa* all the `80s music g
brandin
Argentinian Ad
* Google It!

3. MOTOROLA
your world rocker
PRINT ADS
The idea for this campaign derived
from the concept of the personal space
bubble. Everybody has an area around
them that they want to
keep for themselves. Being that
Motorokr offers the possibility of
downloading and listening to your
own music we focused every ad and
element on the bubble.
ALTERNATIVE MEDIA//BTL
Idea: To place music download centers in strategic
places of the city, where people who own or buy a
Motorokr can download all different types of music.
They would stand within the bubble where all necessary
equipment would be offered with the
pertaining instructions.
Winner of Best New Medium Award at the InterU Contest
Idea: To place different platforms with acrlyc bubbles
where different music will be sounding. Every bubble
would have dancers in them, wearing headphones
connected to the Motorokr.
These plstforms would be placed in strategic
places of the city.
Creative Idea: Fabio Gomez and Nadja Hoere
This campaign was developed for a school assignment
Art Design: Fabio Gomez
in order to compete at the InterU, a nation-wide contest
Client: Motorola
for all universities in Colombia with advertising faculties.
Date: May 2006

4. PRINT//BTL
School Assignments
Client:Nesquick Client:Raid
Reference:Hopscotch Reference:Peace
Copy:Fabio Gomez Copy:Fabio Gomez
Graphics:Fabio Gomez Graphics:Fabio Gomez
This printed ad on the paper bag
is to be handed out at the entrance of a
theme park in Cali in order to announce
the new rollercoaster.
Client:River View Park
Reference:PaperBag
Copy:Fabio Gomez
Graphics:Fabio Gomez

5. THE JUANVALDEZ STRATEGY
M E D I A T I C C O N V E R G E N C E
The following campaign was developed as a class assignment for a
subject called Multimedia. The purpose was to converge different
media and focus on participative environments on the web.
The campaign is culturally contextualized, Colombians are very
proud of Juan Valdez as an international brand, it shows a positive side
of Colombia and its ability to produce quality products and a strong,
lasting brand.
FOR GOOD TIMES
The campaign consisted of integrating different media, which complement one another
with the aim of creating a single consistent message. The first step was the creation of a
Web page with the name of the campaign (www.momentosjuanvaldez.com), which
contained the rules of the contest, a registration format for interested visitors and an area
focused on the strategy of participative environments where people could upload their
photos, make comments, and vote for the one that best represented a Juan Valdez Moment.
Secondly, the idea was to generate traffic for the site, therefore a BTL activity was
developed, which was to place the Juan Valdez character with his donkey Conchita,
announcing on Conchita´s side bags and Juan Valdez´s poncho the name of the page.
This duo was then placed at strategic sites in cities where Juan Valdez shops or stations
were located. This activity generated free press coverage from national and regional
news broadcasts during the two weekends that the action took place.
The next element for integrating customers with the brand was the possibility for them to
upload their personal photos in situations they considered Juan Valdez Moments.
These photos were then used as elements in the stores´ and stations´ visual merchandising,
by printing the best photos on the paper cups and coasters of the stores. Also a large
banner with a collage of pictures representing the campaign, was located in the stores´ bar.
On the website, users could vote for the photo that best represented a
"JUAN VALDEZ Moment" and the winner received a round trip to Washington DC
for the inauguration of the new Juan Valdez shop in this city.

6. PHOTOGRAPHY
Client: Ittala
Subject: Photography II
Assignment: Product Photography

7. LOGOS SHOWCASE
Cliient: Granja Desserts
Development of Corporate Identity
for a new dessert store.
Cliient: Sonora Lounge
Development of Corporate Identity
for a new mobile lounge club in
Cali-Colombia.
Cliient: Wi Hermes
Development of Corporate Identity
for a new mobile marketing company.