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HOW TO KEEP
B2B CLIENTS
AND HOW TO
CATCH MORE
digitalboutique.ru

1
FOCUS
ON YOUR
AUDIENCE:

who they are?
digitalboutique.ru

2
MAKE
RESEARCH:
UNDERSTAND
THEIR NEEDS
digitalboutique.ru

3
DRAW A
PSYCHOLOGICAL
PORTRAIT OF
YOUR AUDIENCE
digitalboutique.ru

4
INFORMATIO
N
ABOUT
CLIENTS
TO YOUR
CRM SYSTEM
digitalboutique.ru

5
PLAN MARKETING
ACTIVITIES BASED
ON:
THE PORTRAIT OF
YOUR TARGET
AUDIENCE

digitalboutique.ru

6
MAKE THEM
SATISFIED by:
•
•
•
•

digitalboutique.ru

CLUB MEETINGS
USEFUL INFO
HOSTING EVENTS
ENTERTAINMENT

7
LET THEM SHARE
THEIR
IMPRESSIONS:

digitalboutique.ru

8
ENJOY YOUR
SUCCESS!!!
digitalboutique.ru

9
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How to keep b2b clients and how to catch more

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since we started to work with b2b clients for 14 years we understood one simple thing. You need to make them your friends. Friends for your company. You need to know them, their birthdays, hobbies, ethnic, religion, location etc. Use your CRM system every day. Ask sales managers to add any kind of communication in your CRM. organize events based on your audience needs not what you want to sell.

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How to keep b2b clients and how to catch more

  1. 1. HOW TO KEEP B2B CLIENTS AND HOW TO CATCH MORE digitalboutique.ru 1
  2. 2. FOCUS ON YOUR AUDIENCE: who they are? digitalboutique.ru 2
  3. 3. MAKE RESEARCH: UNDERSTAND THEIR NEEDS digitalboutique.ru 3
  4. 4. DRAW A PSYCHOLOGICAL PORTRAIT OF YOUR AUDIENCE digitalboutique.ru 4
  5. 5. INFORMATIO N ABOUT CLIENTS TO YOUR CRM SYSTEM digitalboutique.ru 5
  6. 6. PLAN MARKETING ACTIVITIES BASED ON: THE PORTRAIT OF YOUR TARGET AUDIENCE digitalboutique.ru 6
  7. 7. MAKE THEM SATISFIED by: • • • • digitalboutique.ru CLUB MEETINGS USEFUL INFO HOSTING EVENTS ENTERTAINMENT 7
  8. 8. LET THEM SHARE THEIR IMPRESSIONS: digitalboutique.ru 8
  9. 9. ENJOY YOUR SUCCESS!!! digitalboutique.ru 9

since we started to work with b2b clients for 14 years we understood one simple thing. You need to make them your friends. Friends for your company. You need to know them, their birthdays, hobbies, ethnic, religion, location etc. Use your CRM system every day. Ask sales managers to add any kind of communication in your CRM. organize events based on your audience needs not what you want to sell.

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