1 big datacampdell2013

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  • Insanely popular – literally millions of users
  • 1 big datacampdell2013

    1. 1. What is Big Data Analytics? Guy Harrison Executive Director, R&D Information Management 1 Confidential Software Group
    2. 2. . 2 Confidential Software Group
    3. 3. 3 Confidential Software Group
    4. 4. 4 Confidential Software Group
    5. 5. 5 Confidential Software Group
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    7. 7. What is Big Data? Value Competitive or Collective advantage Variety Volume Structured Unstructured Human Generated Machine Generated Terabytes Petabytes Exabytes Zetabytes Velocity User populations x Transaction rates x Machine data 8 Confidential Software Group
    8. 8. An Industrial revolution of data 9 Confidential Software Group
    9. 9. Fed by cloud, social and mobile 10 Confidential Software Group
    10. 10. The revolution continues 11 Confidential Software Group
    11. 11. 12 Confidential Software Group
    12. 12. 13 Confidential Software Group
    13. 13. The instrumented human Compass Camera Mike/earphones Heads up display Emotion/Attention monitor • • • • • • Bluetooth Personal Area Network 3G/WiFi Wide Area Network GPS • Storage • • 14 Confidential • • • Pulse, temp monitor Silent alarms Pedometer, sleep monitoring Software Group
    14. 14. In an instrumented world 15 Confidential Software Group
    15. 15. Big Data Analytics More Data Smarter Algorithms Operational Integration Competitive Advantage 16 Confidential Software Group
    16. 16. Social Media Demographics Online Systems Marketing Automation Dynamic Pricing 17 Confidential Big Data Analytic Algorithms Business Intelligence Customer Acquisition Personalization Customer Retention Software Group
    17. 17. Big Data Analytics Big Data Analytics AKA Data Science Collective Intelligence Machine Learning Programs that use inputs from “crowds’ to seem intelligent Programs that evolve with “experience” Predictive Analytics Programs that extrapolate from existing data into the future 18 Confidential Software Group
    18. 18. 19 Software Group
    19. 19. 20 Software Group
    20. 20. 21 Software Group
    21. 21. 22 Software Group
    22. 22. 23 Software Group
    23. 23. 24 Software Group
    24. 24. 25 Software Group
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    26. 26. Search Optimization Advertising • Targeting • Tailoring Game optimization Recommendation Systems Big Data Analytics Medical • Risk analysis • Diagnosis • Prognosis Security • Vulnerability • Penetration Detection Fraud Detection Predictive Analytics • Churn • Defaults 27 Software Group
    27. 27. Big Data Analytics is HARD! • Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD • Small-medium businesses need help to compete • Data scientists to the rescue? 28 Software Group
    28. 28. 29 Confidential Software Group
    29. 29. We need a Big Data Analytics Suite Kitenga Analytics Suite 30 Confidential Software Group
    30. 30. Thanks! Guy Harrison guy.harrison@software.dell.com guyharrison.net Twitter: @guyharrison

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