The Maybourne Hotel Group own and manage three of the world’s most acclaimed luxury hotels in London, – Claridge’s, the Connaught and the Berkeley. Maybourne approached Ektron Elite Implementation partner Appius to oversee a full website redesign of the three hotel properties, creating a group of websites that stands out from their competitors and conveys the hotels’ personality and unique atmosphere. The goal was to improve visitor experience on the websites and improve booking conversions. Appius selected Ektron as the content management platform because of its multi-site support, out of the box marketing optimisation features, search engine friendliness and ease of use. “We wanted flexible content management of the site allowing the marketing team full control over all aspects, with multiple site management via a single interface,” says Sarah Woolven, Digital Marketing Director at Appius, “with the ability to showcase rooms, restaurants and bars through better use of imagery and feature content.” “We also wanted to introduce a room and suite comparison tool to allow customers to easily identify and evaluate room details with an availability checker. In an effort to stress the hotels’ great locations and make the guest feel like they are part of the city, the website needed a local area mapping tool with a key point of interest.” Launched in October 2012, www.maybourne.com is an animated, photo-rich website which conveys the ‘understated elegance’ of the three hotels, underpinned by the Ektron content management system. “With Ektron we are able to manage all three sites through a single interface, with the ability to sync content through eSync at a folder rather than a full site level,” says Sarah Woolven. Ektron eSync automates the secure provisioning of web content, code, assets and templates from development through production, speeding time to Web and eliminating site downtime. The website uses Ektron Smart Form data to integrate fully with Maybourne’s room and dining reservation systems pulling through live pricing, availability and special offers, meaning customers can check pricing and availability in the page they are viewing rather than needing to go to a specific section. Ektron Smart Form templates simplify web page creation by separating content creation from its ultimate presentation. As well as making page creation simple, Smart Forms help maintain consistency and branding across every page.

1. t
Maybourne Hotel Group: Moving to Ektron
to Improve Visitor Experience
The Maybourne Hotel Group own and manage three
of the world’s most acclaimed luxury hotels in London, –
Claridge’s, the Connaught and the Berkeley.
Maybourne approached Ektron Elite Implementation
partner Appius to oversee a full website redesign of the
three hotel properties, creating a group of websites that
stands out from their competitors and conveys the hotels’
personality and unique atmosphere. The goal was to
improve visitor experience on the websites and improve
booking conversions.
Follow Us @Ektron or Visit ektron.com/CaseStudies
To Learn More

2. t
“ We wanted flexible content
management of the site allowing the
marketing team full control over all
aspects, with multiple site management
via a single interface with the ability to
showcase rooms, restaurants and bars
through better use of imagery and
feature content. ”
- Sarah Woolven,
Digital Marketing Director, Appius
Follow Us @Ektron or Visit ektron.com/CaseStudies
To Learn More

3. t
“ We also wanted to introduce a
room and suite comparison tool to allow
customers to easily identify and evaluate
room details with an availability checker.
In an effort to stress the hotels’ great
locations and make the guest feel like
they are part of the city, the website
needed a local area mapping tool
with a key point of interest. ”

4. t
RESULTS
Three sites share content through a single interface.
Ektron Smart Forms are used to data to integrate
room and dining reservation systems pulling
through live pricing, availability and special offers.
An “Explore Mayfair” section allows key venue
and events to be plotted on a map to
demonstrate each hotel’s central location.
A rooms and suites comparison tool, puts important
information at the visitor’s fingertips, showcasing
the unique features of each of the rooms.

5. t
RESULTS
Website traffic has increased by 24% year on year
Average number of page view up by 62% and
the average number of pages viewed per visit
up by 30%.
Average amount of time that visitors are spending
on the websites has increased by 16%, along with
a decrease in bounce rate by 20%.

6. Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
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Over 3,800 customers and 12,000 sites including Fairmont Raffles
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