Kiersten DeHaven - eCommerce Day Africa Blended [Professional] Experience 2023

1. May 2023
Kasha
Last Mile Distribution Platform
for Access to Health
1

2. The Challenge & Opportunity
Globally,
women make 80%
of healthcare choices
+
control
$20 trillion
in consumer
spending
Women are often underserved, despite their own
health needs and their role as key health providers
and purchasers of health in the household.
The last mile in Africa is notoriously hard to gain
insight into and navigate for organizations
investing in access to health.
Truly reaching the last mile is both difficult and
costly to sustain with traditional distribution
models and systems, with over 50% of the
population still lacking adequate access to health.
Stakeholders in every sector are
seeking alternative solutions to
deliver sustainable access to
medicines to achieve impact and
growth.
2

3. Kasha is a last mile
distribution platform for
access to health.
High Level Overview
Kasha provides pharmaceutical, household goods and
consumer health products discretely to low-income
consumers in Africa, direct-to-consumer as well through
pharmacies, retailers, facilities and into communities.
Kasha provides a broad integrated basket of products that
supports health across life stages, from newborn child
health, maternal health, family planning, sexual &
reproductive health, non-communicable diseases (e.g.
hypertension & diabetes), as well as HIV/AIDS
prevention & treatment, among others.
3

4. Our
Vision
Our
Ambition
Vision, Mission & Ambition
Our
Mission
All people across emerging markets,
especially women, have access to the
health and self-care products,
information and services they need to
live their best lives.
Disrupt how people, especially women,
access health products and services
through a consumer-centric digital
route-to-market platform.
Become the leading platform for
access to health in Africa and across
emerging markets.
4

5. Kasha Offerings
Consumer, Patient
& Market Insights
Demand Generation &
Behavior Change
Last Mile Delivery Visibility & Analytics
Leverage Kasha’s experience and insights into the
market and the consumer to evaluate, test and enter the
market and develop consumer- and patient-centric
access to health strategies
Increase demand for and adherence to health products
& services by engaging consumers & patients through
Kasha’s agent network and health information tools &
services
Reach consumers & patients with health products &
services through Kasha’s digital platform and
omnichannel distribution system, reliably and sustainably
Optimize route-to-market, product performance and
service delivery through real-time visibility and by
conducting analytics together on Kasha’s platform
5

6. Kasha’s Platform for Access to Health
Integrated
Product Basket
Omnichannel
Distribution System
Agent
Network
Health Services
and Information
Physical
(atoms)
Digital
(bits)
Product Basket includes:
• 1600+ SKUs across
pharmaceutical, health
and household goods
• 350+ Health &
Pharmaceutical SKUs
across all categories
Market and consumer
insights, real-time
visibility, and analytics to
optimize the supply chain
Distribution channels:
• Direct-to-consumer/ patient
• Pharmacies
• Retail & Informal Trade
• Hospitals & Clinics
• Schools, Health Posts, etc.
Omnichannel digital
ordering tools for
consumers & patients and
other resellers optimized
for low-income markets
Thousands of agents on pay
for performance model
generating sustainable
income with ability to reach
90% of the population
within 24 hours
Digital tools for agents to
enable consumer & patient
engagement, access to
information and product, and
sales to channel partners
Pre- and post-care support to
patients via Kasha’s agent
network and in-market teams
to strengthen patient health
knowledge, choice/ equity and
adherence
Health information & tools
provided through Kasha’s digital
channels and platform
6

7. Real-time visibility & analytics enables
partners to optimize access and service
delivery
Integrated Product Basket
350+ Pharmaceutical & Health product SKUs
across every major health and life stage:
Kasha distributes over 1600 product SKUs
providing access to most health &
household needs across all life stages
Kasha’s integrated supply chain connects manufacturers
and global health organizations directly to consumers &
patients and resellers for end-to-end visibility
Digital
FMCG products drive regular consumer touchpoints and supply
chain efficiency enabling affordable health product distribution
Flexible procurement to easily add new products
Newborn and
Child Health
Maternal
Health
Hygiene
Family
Planning
Sexual &
Reproductive Health
HIV/AIDs testing,
prevention and treatment
Non-communicable
Diseases (hypertension,
diabetes, etc)
7

8. Digital
Omnichannel Distribution & Access to Finance
Kasha creates access at every level to
consumers & patients within 24 hours by
selling & distributing through all channels
Kasha’s platform enables omnichannel
ordering optimized for mass market &
low-income markets
Direct to Consumer & Patient
Retail & Informal Trade
Pharmacies
Hospitals & Clinics
Kasha’s platform provides access to finance to enable retail,
pharmacies and institutions to maintain stock availability and
grow their business
Kasha is registered as an online pharmacy, and holds a
wholesale pharmacy license
Ordering channels include SMS, USSD, Whatsapp, call
centre (toll-free) & website
8

9. Digital
Agent Network
2500 agents trained to date;
70%+ are women, with 40%
of those under the age of 30
Sustainable pay-for
performance model allows
agents to earn $150-$1000
per month (avg $300)
Kasha’s operations team
provide regular training and
supervision to drive retention
and performance
Opportunity to create
thousands of high-quality
sustainable jobs in sales,
supply chain and health
Kasha’s agent network extends access to
products and services within 24 hours to
~90% of the population, sustainably
Agents are empowered with digital
tools to engage, acquire and retain
consumers & patients
Agent-enabled orders with
consumers & patients
maintains confidentiality and
discretion; Agents do not
know what is ordered or what
is included in the parcel
Customer acquisition and sales
are primarily done by Kasha
Agents through all channels
and linked to Kasha’s digital
systems for end-to-end
visibility
9

10. Digital
Kasha’s online tools provide essential
health information and services at scale
Health Services and Information
Over 1.2 million beneficiaries reached through:
• Online nurse chat line
• USSD nurse chat line
• Referral to service provider (online tool)
• Contraceptive Tool Kit
• Contraceptive public forums
• Maternal Health Page
Kasha builds awareness of and demand for
health products and services through agent
engagement and community events
Mobile Clinics
& Diagnostics
Provider
Referrals
Community
Activations
10

11. Increase uptake and adherence to essential health and wellness products
Value Proposition
Gain insight into the last mile consumer and market dynamics
Generate demand and improve health behaviours
Increase reach and penetration
Increase consumer retention & loyalty
Conduct analytics to optimize product positioning and service delivery
Expand access to new products and services
Reduce loss-to-follow-up for chronic conditions
Kasha’s end-to-end platform delivers sustainable impact and long-term value
for partners investing in Access to Health in Africa
11

12. Progress to Date
26 million+
health products sold and
delivered across
Kenya & Rwanda
850,000+
customers
70% of
consumers
in the last mile
1.2 million+
beneficiaries reached with
health services &
information
In just six years, Kasha has made substantial progress and impact…
2500+ agents
trained with pay for performance sustainable income generating opportunity
12

13. Kasha Ambition
Products: offer every health product women & the household need across all life stages
Economic Uplift: drive sustainable job creation and income generation, with a focus on women
Scale: expand procurement, supply chain and agent networks across all regions of Africa
Access: deliver health access for millions across Africa and emerging markets
Innovation: test and adopt the latest products & technologies through our platform to enhance access
Impact: disrupt the global health paradigm on how consumers & patients access their health
… with ambition to be the leading platform for Access to Health in Africa
13

14. Select Partners to Date
Partnering Together
• Drive Collective Impact Together
• Expand Access to Products & Services
• Expand our Product Scope
• Expand Geographically Together
• Test and Adopt New Innovations
• Create Economic Value and Sustainable
Employment Opportunities
Pharma Global Health
FMCG Development
Organizations
Other
There are many ways to develop powerful partnerships together
14

15. Thank you
15