An asset mapping guide used by our regions regions focusing on Transportation Distribution and Logistics (TDL)

1. TDL
Regional Asset Mapping
Pack
This Regional Asset Mapping Pack provides guidance to a TDL Institute held in Memphis,TN on
March 18-19, 2008
Questions? Please contact: Ed Morrison,
Purdue Center for Regional Development, edmorrison@purdue.edu
Drawings are copyright Ed Morrison and distributed with a Creative Commons 3.0 Attribution
License
WIRED TDL Institute
March 18-19, 2008
Your WIRED region:______________
Your Name:______________
Your e-mail:______________

2. Brainpower
21 Century Talent
Innovation
Entrepreneurship
Branding
Stories
Quality,
Connected
Places
Civic
Collaboration
Innovative Businesses
CreativePeople
DynamicClusters
Hot Spots
Regional Asset Mapping:
Some Background
Regional innovation assets fall into five
categories or networks:
1. Brainpower: World class technical skills
2. Innovation and entrepreneurship:
Networks needed to translate ideas and
skills into successful businesses
3. Branding: Strong stories that position a
place
4. Quality, connected places: Physical
development that supports quality
infrastructure and “hot spots” of innovation
5. Civic collaboration: A pattern of
leadership skills and behaviors that
promotes partnerships and fast
experimentation
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3. Low
Low
High
High
Opportunities
Trust and
collaboration
Opportunity
Zone
Inflection Point
Regional Asset Mapping:
Some Background
Innovation Productivity Prosperity
Strategic Activities
Strategic Outcomes
Accelerating cycle
Brainpower
Innovation networks
Quality, connected places
Effective branding
Collaborative leadership
By connecting these assets in new, open networks of
innovation, we will accelerate innovation.Thicker
networks help us learn faster, spot opportunities
faster and act faster.
By connecting these assets in new, open networks of
innovation, we will also expand opportunities.
Asset mapping begins the process of strengthening
these open innovation networks.
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4. Interested Community Learning Community Innovating Community
The objective is to evolve members toward the high level of trust and
commitment needed to innovate
Members:
Share interests but do not work
together on projects; limited sharing
of information
Members:
Share information and may help each
other on projects in a limited way; they
do not share common objectives
Members:
Share goals of creating new value;
deeply committed to helping each
other on specific projects; share a
common objective of regional
transformation
Focused, collaborative communities make open
innovation networks effective
Wired Bioscience Institute
Regional Asset Mapping:
Some Background
As we learn to connect assets
across regions, the Bioscience
Institute will become a “watering
hole” where innovative ideas are
actively shaped and implemented.
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5. Brainpower Assets
Describe your region’s top three brainpower assets in TDL.These assets can be
people, organizations, or initiatives.
Brainpower Asset 1:
Brainpower Asset 2:
Brainpower Asset 3:
Other miscellaneous thoughts...
Workshop Exercise 1:
Brainpower Assets
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6. Innovation Assets
Describe your region’s top three innovation assets in TDL.These assets translate ideas
into businesses.They can be people, organizations, or initiatives.
Innovation Asset 1:
Innovation Asset 2:
Innovation Asset 3:
Other miscellaneous thoughts...
Workshop Exercise 2:
Innovation Assets
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7. Branding Assets
Describe your region’s top three branding assets in TDL.These assets represent the
most powerful way for you to tell the story of your region in biosciences. They can be
people, organizations, or initiatives.
Branding Asset 1:
Branding Asset 2:
Branding Asset 3:
Other miscellaneous thoughts...
Workshop Exercise 3:
Branding Assets
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8. Quality, connected places
Describe your region’s top three physical development assets in TDL.These assets
could be facilities, infrastructure, people skilled in physical development, organizations,
or initiatives.
Quality Connected Place Asset 1:
Quality Connected Asset 2:
Quality Connected Asset 3:
Other miscellaneous thoughts...
Workshop Exercise 4:
Quality, Connected Places
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9. Collaboration Assets
Describe your region’s top three collaboration assets in TDL.These assets could be
people, processes, networks, organizations, or initiatives that focus and align resources.
Collaboration Asset 1:
Collaboration Asset 2:
Collaboration Asset 3:
Other miscellaneous thoughts...
Workshop Exercise 5:
Collaboration Assets
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10. Your Next Steps
Outline some specific steps you can take to strengthen our asset map of TDL regions.
Steps ByWhen?
1
2
3
4
5
Workshop Exercise 6:
Your Next Steps
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11. Our Next Steps
1. Capture the information from the Asset Mapping exercise and transfer it to
the Knowledge Bank section of our collaborative web space.
2. Add additional assets by completing forms on the Collaborative Workspace
3. Look for new patterns of opportunity emerging from the assets
4. Questions? Contact Ed Morrison: edmorrison@purdue.edu
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