STRATEGIC DOING
A NEW DISCIPLINE FOR DEVELOPING AND IMPLEMENTING
STRATEGY IN LOOSE REGIONAL NETWORKS
!

ANZRSAI CONFERENCE...
Pasteur’s Quadrant: An Orientation

Strategic	

Doing
Stokes (1997)
The Context
My personal journey 	

started here
Flat Earth Moment 1
Mazda Manufacturing Complex
Hiroshima, Japan
1983
Flat Earth Moment 2
High tech optic factory run by
Chinese military
1991
Flat Earth Moment 3
Internet tutorial by MIT physicist
1993
The Emergence of Strategic Doing
Strategic Planning….A lot of thinking
…Very little doing
Strategic Planning: Built for a hierarchy
Strategic Doing….Built for open networks
The Starting Point….What’s a Strategy?
We start with a simple strategy map
We map assets and networks
The Proof Points
Proof Point 1
Adjusting to globalization in rural Kentucky
Measurable progress in 18 of 23 counties
Ohio

Edmonson

Spence...
Proof Point 2
Santa Fe Parking Garage,
Oklahoma City, 1993
Proof Point 2
Oklahoma City
Today

Photo by: Luke Barrett
Proof Point 3
Development of the
Charleston Digital Corridor

Ernest Andrade
Chief Designer
Charleston Digital Corridor
Proof Point 4
Workforce Innovations
4 Focus Areas: 60+ Collaborations
Scalable
Replicable
Sustainable
Small Business Vitality Rankings, 2011

1. Austin
!

2. Oklahoma City
!

3. Charleston, SC
Source: Business Journal Digita...
Proof Point 5
Demand for strategic doing keeps growing
Ten Lessons
Lesson 1
Transcend ideology…it kills innovation
Lesson 2
Explain central role of the 21c engaged university

Both
internally
and
externally
Lesson 4
Go slowly at first to go fast later…
Innovating networks take time and trust to evolve
Lesson 5
Innovation in open networks evolves in stages
Lesson 6
Innovating networks depend on tight cores,
porous boundaries and boundary spanners
Lesson 7
Strategy is a collective discipline
that takes practice to master
Lesson 8
Guide conversations…We move in their direction
Lesson 9
Always ask “What’s the next step?”
Moving words into action builds trust
Lesson 10
Set and keep civility rules…
In a democracy, civility is not optional
Thank You
Ed Morrison
edmorrison@purdue.edu
Slides available: http://ge.tt/8QCygh51
Strategic Doing: A New Discipline December 2013
Strategic Doing: A New Discipline December 2013
Strategic Doing: A New Discipline December 2013
Strategic Doing: A New Discipline December 2013
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Strategic Doing: A New Discipline December 2013

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This presentation introduced Strategic Doing to the Australia New Zealand Regional Science Association. President of the Association, Paul Collits, invited me to make this presentation after he had studied our work.

In his keynote address to the meeting, Paul noted, "Local economic development is the identification of local assets for growth and leveraging them through collaboration. The best methodology I have seen in twenty years for achieving this is called Strategic Doing."

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Strategic Doing: A New Discipline December 2013

  1. 1. STRATEGIC DOING A NEW DISCIPLINE FOR DEVELOPING AND IMPLEMENTING STRATEGY IN LOOSE REGIONAL NETWORKS ! ANZRSAI CONFERENCE UNIVERSITY OF SOUTHERN QUEENSLAND ED MORRISON DECEMBER 2013 1
  2. 2. Pasteur’s Quadrant: An Orientation Strategic Doing Stokes (1997)
  3. 3. The Context
  4. 4. My personal journey started here
  5. 5. Flat Earth Moment 1 Mazda Manufacturing Complex Hiroshima, Japan 1983
  6. 6. Flat Earth Moment 2 High tech optic factory run by Chinese military 1991
  7. 7. Flat Earth Moment 3 Internet tutorial by MIT physicist 1993
  8. 8. The Emergence of Strategic Doing
  9. 9. Strategic Planning….A lot of thinking …Very little doing
  10. 10. Strategic Planning: Built for a hierarchy
  11. 11. Strategic Doing….Built for open networks
  12. 12. The Starting Point….What’s a Strategy?
  13. 13. We start with a simple strategy map
  14. 14. We map assets and networks
  15. 15. The Proof Points
  16. 16. Proof Point 1 Adjusting to globalization in rural Kentucky Measurable progress in 18 of 23 counties Ohio Edmonson Spencer Owen Scott Fayette Green Lewis Estill Muhlenberg Greenup Morgan Union McCracken Pike Caldwell Mercer Hopkins Hart Metcalfe Adair Rockcastle Knox
  17. 17. Proof Point 2 Santa Fe Parking Garage, Oklahoma City, 1993
  18. 18. Proof Point 2 Oklahoma City Today Photo by: Luke Barrett
  19. 19. Proof Point 3 Development of the Charleston Digital Corridor Ernest Andrade Chief Designer Charleston Digital Corridor
  20. 20. Proof Point 4 Workforce Innovations 4 Focus Areas: 60+ Collaborations Scalable Replicable Sustainable
  21. 21. Small Business Vitality Rankings, 2011 1. Austin ! 2. Oklahoma City ! 3. Charleston, SC Source: Business Journal Digital Network April 11, 2011
  22. 22. Proof Point 5 Demand for strategic doing keeps growing
  23. 23. Ten Lessons
  24. 24. Lesson 1 Transcend ideology…it kills innovation
  25. 25. Lesson 2 Explain central role of the 21c engaged university Both internally and externally
  26. 26. Lesson 4 Go slowly at first to go fast later… Innovating networks take time and trust to evolve
  27. 27. Lesson 5 Innovation in open networks evolves in stages
  28. 28. Lesson 6 Innovating networks depend on tight cores, porous boundaries and boundary spanners
  29. 29. Lesson 7 Strategy is a collective discipline that takes practice to master
  30. 30. Lesson 8 Guide conversations…We move in their direction
  31. 31. Lesson 9 Always ask “What’s the next step?” Moving words into action builds trust
  32. 32. Lesson 10 Set and keep civility rules… In a democracy, civility is not optional
  33. 33. Thank You Ed Morrison edmorrison@purdue.edu Slides available: http://ge.tt/8QCygh51

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