The document provides a short chronology of cocktails from 1803 to the present day. It describes how cocktails originated in the early 1800s as morning drinks to cure hangovers from the night before. By the 1830s, cocktails had become associated with sporting men at horse tracks and polo matches. Prohibition in the US from 1919-1933 drove cocktail culture underground. After repeal, cocktail guides and new bars proliferated as cocktails symbolized optimism. The 1970s-80s saw a decline in cocktails' popularity until the modern craft cocktail renaissance beginning in the 1990s revived classic cocktail culture.

1. Short chronology of cocktail in 5 min
1803 – New hampshire
1806 – The Balance, columbian repositary
- Cocktails were morning drinks, getting over what you were
drinking last night
-Bitters at the dawn were medicine.
- cocktails were in realm of sporting men – gamblers  ( horse
track) , bad-boy syndrome
-1830 passed to sportsmen – foxhound, polo matches – morning
entertaiment
-1862 - J.P. Thomas – Golden Age ???

2. WW1
Lots of drinkers went to Europe.
Alcohol rating
Surprise after getting home?
Won of Temperance forces
Illegal to buy or make alcohol for other than medicinal reason.
 Enacted in 1919 and went into effect in January of 1920
repealed at end of 1933
 Synthetic liquor – quick to distill, flavor, bottle

It will never be dry in Havana
o
steamer passage to cuba EU registries – mojitos, cuba libre
o
o
Three mile limit international water changed to twelve*
New bars, hotels, Club de cantineros de Cuba

4. UKBG – most innovative bartenders the world know
golden dawn, the scofflaw, picador etc.
Stock market crash - in 1929 helped to repeal Prohibition at the 1933.
more than 20 bar guides in months following repeal
cocktails symbolized better world to come, a rainbow
1940 – aging takes time, it is what makes spirit mellow,flavorful. Minimal
distilling during prohibition cut down stores
WW2 – destillate went overseas for medical or industrial use
Postwar era – life began to normalize – The fine art of Mixing Drinks

5. Postwar era
- life began to normalize – The fine art of Mixing Drinks
Behind the scenes – plan to normalize stocks
- heavy marketing of blended whiskey
- marketing of Neutral spirits
- * not much time to distill neutral spirit and no time to age, add little age
whisky and off to market. To this blended whiskey they pitched drinking
style : highball.
- so companies could double, triple the longevity of aged spirit.

6. 1960 – young generation consider cocktails old – fashioned
1970 - 80´s aka Dark Era of cocktail
- Tall bland, sweet drinks were in. Old bartenders retired. Nobody
ordered old stuff anymore.
- Vodka based, weak, sweet and fruity that was 70´.
1980 – global consolidation, companies wanted only profitable brands.
but pendulum began an inching return
- lets rename some old cocktails, mix little vodka, liqueur, fresh
juice and call it martini. Do a whole menu of them!!!!

7. 1990 – began to see single malt scotches, american whiskies has quality not
seen since prohibition.
- Cocktail renaissance – Joseph Baum, Dále DeGroff
NOW
GOLDEN AGE OF BARTENDING