Mapping con 3 proyectores BARCO 20K. y gestión de contenidos Watchout

1. Com Va La Vida, TV3, Spain
Creating an interactive and visually stunning TV show
“
“We have been working with Barco
solutions for many years now, as
a system integrator, with nothing
but positive experiences. Barco
really is the best-known brand in
our market, with an exceptional
”
reputation for impeccable quality.”
Cristian Pérez, General Manager, Area Técnica
Can we still be happy in this 21st century? That was the key question of Com Va
La Vida? (‘How is life?’), a two-part talk show on Spain’s TV3 - the main channel
of Catalan public broadcaster Televisió de Catalunya. To make the show a true
success, the broadcaster wanted it to be an interactive and visually stunning
happening. Barco rental partner Area Técnica suggested using three Barco FLM
20K HD projectors to turn the decor into a 100m2 dynamic video display. The
projectors’ image quality (full HD), low noise levels and remote control possibilities
impressed everyone.

2. Founded in 1983 with the mission of Barco is an undisputed market leader Non-linear mapping
restoring the language and culture
“We have been working with Barco Through its superior video processing
of the Catalonia region, Televisió de solutions for many years now, as a and picture-in-picture capabilities, the
system integrator, with nothing but FLM HD20 helped Area Técnica create
Catalunya is the TV network that is positive experiences,” Pérez continued. a stunning backdrop. Soto: “We created
most watched by Catalonia’s ca. 7,5 “Our rental portfolio, however, has long a non-linear video-mapping projection:
included mainly smaller, less advanced operators were in full control of the
million citizens. TV3, its main channel, projectors. As we often got asked for a content and could, at all times, choose
produces several series itself each year. more advanced solution, we invested the videos or content they wanted to see
in Barco’s FLM-HD20 projector last year. as a backdrop to the show. This approach
The Com Va La Vida? talk show, one of its Barco really is the best-known brand was key for Com Va La Vida?, as it was
2011 initiatives, was a huge success. It in our market, with an exceptional an interactive program whereby the
reputation for impeccable quality. We audience could even choose the topics.”
attracted 22.5% of the viewing audience were confident the FLM projector would
perfectly meet the needs of TV3.” Thanks to this innovative concept
and was a big hit on the Internet.
and the high-quality, low-noise Barco
solution, Com Va La Vida? really was a
Lowest noise levels show that the Catalans loved – much to
During the show, Andreu Buenafuente, a the pride and satisfaction of the show
famous Spanish, late-night show host/ Although TV3 had been using a hosts and TV3.
actor/ comedian, etc. discussed 21st- competitor’s products for many years, it
century life in all its aspects with scientist selected the Barco solution on account
Eduard Punset. “TV3 insisted on it being of its superior image quality and, most
an interactive and visually attractive especially, low noise levels. Area Técnica
show, including video mapping to bring installed three FLM HD20 projectors for
the dialogue between the two men to the TV3 program. “Barco’s FLM HD20
life,” said Cristian Pérez. The broadcaster projector offers some of the lowest
chose to team up with Area Técnica, noise levels in its class, thanks to its
the Spanish Barco rental partner where liquid cooling. This benefit made it ideal
Pérez is the General Manager, to deliver for the Com Va La Vida? show, where a
a state-of-the art projection solution and louder projector would really disrupt the
create the video-mapping for the show. dialogue of the talk show hosts. Further
to that, the device pledges 20,000
lumens light output, thus ensuring
widescreen, high-contrast HD images of
superior quality,” explained Alex Soto,
Technical Manager.
Barco nv
Pres. Kennedypark 35, 8500 Kortrijk, Belgium
Tel. +32 56 36 80 47 - Fax + 32 56 36 83 86
M30272-R00-0112-AN January 2012 email: sales.events@barco.com
www.barco.com