1. Insights & {hidden}
Opportunities
Stores looked at: Trader Joes, Dollar Tree,
Wegmans, B.J's Wholesale, Target,
Walmart. (yes I have a child)
2. Fruits in Front of Store
Never noticed this. But the color and makes a
pleasing introduction. Keep this up.
3. It's All About Selection & Checkout
● Choice is great but you still need to account
for people in a rush.
● CHECKOUT LINES SHOULD ALWAYS BE
FASTER.
● More stores should use pre-checkout, items
scanned while waiting in line.
● Also provides more relaxed opportunity to
engage with customers
4. Your Shelving? Needs Work
● Tasteless but
functional.
● Beautiful packaging.
Placed on bland
shelves.
● Shelving - Need
wood veneers, or
color on shelf face.
● Shelving all over
stores, but ugly
5. Greeters are underrated.
● They set the tone.
● Useful in large stores (where you're not sure
where to start
● Only Wegmans (food store) & Walmart had
someone greet me, or ask if i needed help
within 5 mins.
● Many stores ask when leaving if you found
everything. Too late.
● Suggestion: Engage within 2 minutes.
7. These are better. More style needed.
● On 'sale', 'special' signs need variety
● Take cue from Trader Joes.
8. Floor Signage
● Foods are at eye level and below
● But floors are unused space = Waste.
● Put information on floors as well
● <--- Cereal | isle | Chips -->
9. Large stores. Need Directory Map.
● Malls have directories to find stores.
● Large stores (Costco, Sam's Club, Target
etc.) need directories for product locations.
● Really. Sometimes I just need to get milk.
● Could also be space for information, recipes,
specials, etc.
10. Shopping lists need store
integration
● Online shopping lists with my food
preferences.
● Need more food list + store interactions
● Ex. If i have 3 items on shopping list and
need 1 one more item for a tuna casserole.
Please tell me - when I'm at the store (and
what isle).
11. Empty shelves.
● No one likes
them.
● Put a large filler
sign there.
● Opportunity for:
humor, cross
product sales,
fun facts.
12. Baskets should attach to carts
● People fill carts (it happens).
● If a store has baskets, these should be able
to easily attach to the front of the cart.
● Place them around the store.
● Gives extra room. No more crushed bread or
food rolling off.
● Sometimes you fill a basket and realize you
need a cart.
