2. Visiting 6 of my
favorites stores and
looking for hidden
opportunities took me
to a different level of
self discovery.
Numero uno: The
controlled weather
inside the store
increases the potential
for sales.
3. Weather related
issues:
A very comfortable environment
make customers to spend more
time even when they don’t have an
specific purpose on buying
anything. I saw the potential to
direct customers through aisles. I
have not paid attention to this
important detail to increase sales .
The more time a customer spends
inside the store, the more changes
he/she might have to buy more.
4. Customer Service
Prediction produces returning
customers. In the of the stores I
visited, I realized that sellers who
approached their customers with
the intention of “helping” and not
forcing the sale were able to
expedite their sales. I was surprised
to discover how many salespeople
were not using the same speech to
interact with the customers. The
customers keep coming to the store
like butterflies licking pollen from
flowers in a sunny day of spring.
5. Small supermarkets are missing the opportunities to make their
customers to buy their products.
6. Mix reactions:
Customers shopping with family members or
friends produce a fast sale.
Customers shopping alone or their own need
the reinforcement of salespeople to close the
deal.
Customers can be attached to a product if they
have the opportunity to “play” around or test
the product.
Stores with an extended warranty were more
populated.
