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舒湘宜 簡 歷 1967年生。 1989年起,進入行銷相關行業,歷經: 廣告公司時代 黃禾廣告/意識型態廣告 ‘89~’98 事件行銷時代 統一集團:派來波來(股) ’98~’99 活動公關時代 藝馥國際(股) ‘99~’00 品牌行銷時代 智通策略 ‘00~迄今
廣告公司時代的   舒湘宜 黃禾廣告品牌經營三部 Team Leader(1989~1990、1992~1997)服務客戶三菱汽車、克萊斯勒汽車、味王食品、麒麟啤酒、和成衛浴、春風面紙、台新銀行、台証證券、松下資訊、美亞鍋具、日本煙草(MILD SEVEN)、等知名客戶。 意識型態廣告業務總監 (Account Director )(1997~1998)服務客戶裕隆汽車、味丹食品、中興百貨、PAPE牛仔褲
事件行銷時代的   舒湘宜 統一集團 -派來波來業務部 部主管    (1998~1999)服務對象統一超商 7- ELEVEn、統一企業、南聯貿易(葡萄酒)、捷盟行銷、康是美、統一證券、首阜企管 重要工作: 統一超商二十週年系列活動 超商樂透發票事件行銷 日本青少年消費行為模式分析
活動公關時代的   舒湘宜 藝馥國際行銷總監    (1999~2000)服務客戶安泰人壽、國泰人壽、安麗、克麗緹娜、如新、台北市政府、民進黨中央黨部 重要工作:安泰人壽海外高峰會
品牌行銷時代的   舒湘宜 智通策略總經理    (2000~迄今)‘10 服務品牌7-11、微軟、La new、知本老爺、雙葉-阿奇儂冰品、雙葉-傅媽媽食品、特力貿易、崧峻生技,捷盟行銷 個人重要工作:‘08~’09參加三次鐵人三項、’03~’10百岳完成三十三座
品牌行銷時代的   舒湘宜 智通策略總經理    (2000~迄今) 智通重要工作: 7-11品牌行銷系列活動 (‘06~’10跨年大遊行、’04/’05/’07海洋音樂祭、’06簡單生活節﹝7-11部分﹞) 知本老爺品牌更新、老爺管理顧問公司-系列品牌協助建立 雙葉-阿奇儂冰品重新上市、傅媽媽品牌建立 ’03~’10年La new 健走、‘07年ING馬拉松、’08年TOYOTA萬人萬步走

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舒相宜講師簡介

  • 1. 舒湘宜 簡 歷 1967年生。 1989年起,進入行銷相關行業,歷經: 廣告公司時代 黃禾廣告/意識型態廣告 ‘89~’98 事件行銷時代 統一集團:派來波來(股) ’98~’99 活動公關時代 藝馥國際(股) ‘99~’00 品牌行銷時代 智通策略 ‘00~迄今
  • 2. 廣告公司時代的 舒湘宜 黃禾廣告品牌經營三部 Team Leader(1989~1990、1992~1997)服務客戶三菱汽車、克萊斯勒汽車、味王食品、麒麟啤酒、和成衛浴、春風面紙、台新銀行、台証證券、松下資訊、美亞鍋具、日本煙草(MILD SEVEN)、等知名客戶。 意識型態廣告業務總監 (Account Director )(1997~1998)服務客戶裕隆汽車、味丹食品、中興百貨、PAPE牛仔褲
  • 3. 事件行銷時代的 舒湘宜 統一集團 -派來波來業務部 部主管 (1998~1999)服務對象統一超商 7- ELEVEn、統一企業、南聯貿易(葡萄酒)、捷盟行銷、康是美、統一證券、首阜企管 重要工作: 統一超商二十週年系列活動 超商樂透發票事件行銷 日本青少年消費行為模式分析
  • 4. 活動公關時代的 舒湘宜 藝馥國際行銷總監 (1999~2000)服務客戶安泰人壽、國泰人壽、安麗、克麗緹娜、如新、台北市政府、民進黨中央黨部 重要工作:安泰人壽海外高峰會
  • 5. 品牌行銷時代的 舒湘宜 智通策略總經理 (2000~迄今)‘10 服務品牌7-11、微軟、La new、知本老爺、雙葉-阿奇儂冰品、雙葉-傅媽媽食品、特力貿易、崧峻生技,捷盟行銷 個人重要工作:‘08~’09參加三次鐵人三項、’03~’10百岳完成三十三座
  • 6. 品牌行銷時代的 舒湘宜 智通策略總經理 (2000~迄今) 智通重要工作: 7-11品牌行銷系列活動 (‘06~’10跨年大遊行、’04/’05/’07海洋音樂祭、’06簡單生活節﹝7-11部分﹞) 知本老爺品牌更新、老爺管理顧問公司-系列品牌協助建立 雙葉-阿奇儂冰品重新上市、傅媽媽品牌建立 ’03~’10年La new 健走、‘07年ING馬拉松、’08年TOYOTA萬人萬步走