Zeus Presentation for logo and style guide

2. NEW ZEUS DIVISION
• Zeus is the king of the Greek gods and
the god of sky and thunder.
• Zeus evokes thoughts and feelings of
power.
• The lightning bolt is a symbol for Zeus
and also a symbol for power and
battery technology.
• As part of Greek mythology, Zeus is
known universally and has the potential
to jumpstart brand recognition.

3. TAGLINE
• “Be Free”
• Alludes to the freedom one might get
when owning a Zeus vehicle.
• Encourages freedom of expression.
• Encourages consumer to be free to do
what they want, i.e., purchase a Zeus
vehicle.
Commercials will depict people with
many different lifestyles enjoying
driving Zeus vehicles. Tagline at the
end of each commercial will reinforce
goals listed above.

4. COLOR PALETTE
#0072b5 #87ceeb #000000 #dbf4ff
These colors beautifully combine to give a modern technology
aesthetic as well as relate to the Zeus brand by representing the colors
of the sky and lightning.

5. LOGO
• The Z is bold and eye-catching.
• Features a bolt at the tip of the Z
which is iconic of both Zeus and
battery power technology.
• The contrast between the rigid
angles and curve in the Z
represent power and freedom.
• The typeface of Zeus is simple, yet
modern.
• The tagline typeface complements
the design of the main logo.

6. WEBSITE
• The logo will be animated.
• Users will scroll down and a menu
bar will dock at the top of the page.
• First page has and teaser picture
and introduction to the brand.

7. WEBSITE

8. WEBSITE

9. WEBSITE

10. FONT STYLING
• Elite Danger Bold – This typeface gives
a nice, modern look to the Zeus brand.
• Telegrafico – The choice of typeface for
the tagline complements the modern
typeface of the Zeus logo.
Both fonts are different yet are similar in boldness and in Kern. They have the
aesthetic of technological purpose. The minimalism of the fonts does not do
too much yet not too little, it’s just right.

11. BRAND OBJECTIVES
• The new Zeus division encompasses ancient mythology, power and
new technology.
• Zeus originated in Greece and is known universally. The use of the
name and what he is known for will help with brand recognition.
• “Be Free” tagline has many layers of meaning and can be used as a
powerful marketing tool.
• The color palette relates to a general idea of Zeus, lightning and
power.
• Zeus as a symbol can show power and how that power relates to the
energy technology that electric vehicles use.
• The “Z” in the logo is visually appealing and iconic.
• The typeface for “Zeus” in the logo is modern, yet simple.
• The tagline compliments the overall design of the logo and is