SlideShare a Scribd company logo
Samsung Galaxy S5 Vs. Apple iPhone 5s
Did You Know?According to a report by popular market research firm, Gartner, as on December
2013, in the smartphone industry, Samsung has a market share of 32.1% followed by 14.3% for
Apple.
The two stalwarts of the mobile arena are pitted against each other once again. Nope, this time
around, we aren't talking about another legal battle, but instead, one that is raging on in the quest
for being crowned the king of the smartphones. The two giants of the industry now have
reinforcements in the form of their latest flagship devices-the Samsung Galaxy S5 and the Apple
iPhone 5s.
The Samsung Galaxy S5 was unveiled amidst much fanfare at the Mobile World Congress 2014, in
Barcelona. The Apple iPhone 5s, on the other hand, was released in September 2013, at its
headquarters in Cupertino. Although the two might seem like smartphones from different
generations, their hardware is surprisingly similar and very much at par. So, without further ado,
follow us as we bring you the low-down on the epic clash of the behemoths of the smartphone
universe, the Samsung Galaxy S5 vs. Apple iPhone 5s.
Image Source:
apple.com
samsungmobilepress.com
Samsung
Galaxy S5
Operating System
Android OS, v4.4.2
(KitKat)
Chipset
Qualcomm Snapdragon 801
CPU
Quad-core
2.5 GHz Krait 400
GPU
Adreno 330
Memory
2 GB RAM
Storage
16 GB*
Screen
5.1"
Full HD Super AMOLED
Resolution
1080 x 1920 pixels
(~432 ppi)
Primary Camera
16 MP
Secondary Camera
2 MP
Battery
Li-ion 2,800 mAh
Apple
iPhone 5s
Chipset
Apple A7
CPU
Dual-core
1.3 GHz Cyclone
GPU
PowerVR G6430
Memory
1 GB RAM
Storage
16/32/64 GB
Screen
4.0"
LED-backlit IPS LCD
Resolution
640 x 1136 pixels
(~326 ppi)
Primary Camera
8 MP
Secondary Camera
1.2 MP
Battery
Li-Po 1,560 mAh
Design and Construction
Samsung Galaxy S5
Designed to weather the elements.
The Galaxy S5 retains the DNA of the rest of the Galaxy family. It has a curvier back than the last-
gen S4, and also has a leather-textured back, much like the Note 3 albeit with the stitches along the
sides. The back also has an interesting (for the lack of a better word!) dimpled design, which bears
an uncanny resemblance to the first-gen Nexus 7 tab manufactured by Asus. The S5 has dimensions
of 142.0 x 72.5 x 8.1 mm, and tips the scale at 145 g. The phone comes with an IP67 rating for being
water resistant and dust proof. It integrates a fingerprint scanner into the Home button at the front,
and brings in a heart rate sensor at the back, just below the camera. The soft-touch back of the S5
feels good in the hand, but does little to aid one-handed use on this rather larger phone.
Buzz Rating:
Apple iPhone 5s
Beauty meets quality.
There's very little to tell the Apple iPhone 5s apart from its predecessor, the iPhone 5. In fact, the
dimensions of the 5s are the same as the 5, 123.8 x 58.6 x 7.6 mm, and weighs in at the same 112 g
as the latter. The latest iPhone strikes the perfect balance between metal and glass, giving it a very
rich feel. The main physical difference between the two generations of iPhones is the trend-setting
fingerprint scanner sitting beneath the surface of the Home button surrounded by a metallic ring.
The iPhone 5s sits snugly in the hands, and it is perfect for one-handed use.
Buzz Rating:
The two companies have ideologies that are worlds apart, and this is most evident in their approach
towards the design elements on their flagship devices. The Samsung Galaxy S5 is a step up from the
S4, but still retains the same polycarbonate construction. The Apple iPhone 5s, on the other hand,
shines in its metallic armor and oozes with class. Also, the smaller size of the iPhone tilts the balance
in its favor when it comes to overall build quality and usability.
Hardware and Storage
Samsung Galaxy S5
Top-of-the-line hardware.
A Qualcomm Snapdragon 801 chipset with a 2.5 GHz quad-core Krait 400 processor that ticks away
inside the S5 ensures that the phone breathes fire, and it simply decimates the opposition with its
processing power. The phone brings in 2 GB of RAM to ensure that multitasking is a breeze. The S5
comes with 16 GB of internal memory and also has a memory-card slot that supports up to 128 GB
Micro SD cards.
Buzz Rating:
Apple iPhone 5s
A complete powerhouse.
At the heart of the iPhone 5s is a dual-core 1.3 GHz Cyclone processor on board an A7 chip with 64-
bit architecture. There's also Apple's M7 motion coprocessor, which helps store data even when the
phone is asleep, working away in a low-power state, and even helps save on battery life. 1 GB of
DDR3 RAM ensures super-smooth multitasking. The 5s comes in 16/32/64 GB variants along with 5
GB of iCloud storage.
Buzz Rating:
The iPhone 5s is deceptively powerful and makes short work of all tasks assigned to it. The Samsung
Galaxy S5 too is super powerful, and in fact, has the fastest processor on an Android device in the
market. The S5, however, reigns triumphant with its superior storage options and an industry-first,
support for 128 GB Micro SD cards.
Graphics and Display
Samsung Galaxy S5
Over-saturated beauty.
The phone has a large 5.1-inch Full HD Super AMOLED screen with a fantastic pixel density of 432
ppi. Watching videos on the S5's large screen is an absolute delight, with the Adreno 330 GPU
churning out the graphics effortlessly. The display is protected by a sheet of Corning Gorilla Glass 3
which helps keeps those nasty scratches away.
Buzz Rating:
Apple iPhone 5s
A treat to the retina!
The iPhone 5s has the same screen as its predecessor. At 4-inches, the wide, multi-touch screen
shines in all its glory, thanks to its beautiful Retina display (326 ppi). The display has real high
contrasts and looks stellar, especially when viewing images captured using the phone's camera.
Buzz Rating:
Both phones have fantastic displays which are nothing short of spectacular. The Galaxy S5 though,
edges past the 5s, with its larger display with a Full HD resolution. Also, the higher pixel density of
the S5, along with the unmatched saturation (oversaturation!) of the Super AMOLED display, is a lot
more pleasing to the eyes, if not superior to the display on the 5s.
Camera and Optics
Samsung Galaxy S5
A very capable snapper.
Armed with a 16 MP ISOCELL camera at the back, the S5 makes for a great stand-in for a point-an-
-shoot camera. It features a superfast auto focus, which fires up in just 0.3 seconds. The S5 is
capable of capturing extremely detailed shots, but its real USP is the ability to record at
2160p@30fps. Apart from this, the phone has some real useful camera modes, and other tweaks
which make photography a fun experience on the Galaxy S5.
Buzz Rating:
Apple iPhone 5s
Great hardware and software for photography.
Over the years, iPhone cameras have really captivated our imaginations with their fantastic color
reproduction properties and simple camera UI; this is no different on the iPhone 5s. The phone
comes equipped with an 8 MP snapper with 1.5µ pixels. It also features a True Tone flash which is
great for portraits. The camera locks on to the subject really fast and captures great slow-motion
videos (720p@120fps).
Buzz Rating:
These are amongst the very best smartphones in the market, especially when its comes to their
prowess in photography. The 5s captures some brilliant images with fantastic color reproduction and
very little noise. The Galaxy S5, however, blows the competition right out of the water with a more
powerful sensor, and the ability to record videos in 4K resolution.
Software and Customizations
Samsung Galaxy S5
TouchWiz and KitKat in the mix.
Samsung are known for their antics when it comes to software tweaks and customizations. The
Galaxy S5 serves as a perfect platform for the Korean giant to once again showcase its software
skills. The phone runs on Android v4.4.2 KitKat with the latest TouchWiz on top. You can also find
Samsung's answer to HTC's BlinkFeed, with its Magazine UI. Apart from this, you can finds loads of
software tweaks which often tend to border on the lines of gimmicky. The fingerprint sensor works
just fine, and Samsung has left the door open for developers to make the most of this feature. The
heart rate sensor also works without any glitches, as advertised.
Buzz Rating:
Apple iPhone 5s
iOS reloaded.
All the software changes that Apple has brought about in its OSs have had a very clear thought
process behind it. The same is the case with the latest version of iOS on board the iPhone 5s. iOS 7
brings in a complete overhaul of the OS, it is a lot more fluid, and brings in loads of eye candy too.
The game-changing fingerprint sensor works like a charm, although it is set to work only to unlock
the phone, and validate iTunes purchases. The other software tweaks like Control Center, AirDrop,
etc., are intuitive and extremely handy.
Buzz Rating:
We will steer well clear of stirring up the hornet's nest. The iOS and Android battle has been going
on for ages, and in all probability, will go on for many more years. Both OSs on these very capable
phones shine in all their glory. We, however, are just a little inclined towards iOS 7 as it brings in a
lot more useful features than most of the gimmicks played out by the heavily-skinned Android OS on
the S5. When it comes to the fingerprint sensors and Samsung's heart rate sensor though, we
cannot, for the life of us, see these being anything more than an advertising stunt.
Battery Life
Samsung Galaxy S5
Scraping through the day.
The S5 is powered by a 2,800 mAh Li-ion battery. The battery itself is user-accessible. You should
just about make it through a day of moderate use on a single charge on the Galaxy S5.
Buzz Rating:
Apple iPhone 5s
One day at a time.
A 1,560 Li-Po battery powers the 5s through the day. The battery though, is non user-accessible, and
you would just be able to squeeze a day of moderate use out of the phone.
Buzz Rating:
This probably is a case of choosing the lesser of the two evils. The battery performance of both these
devices leaves a lot to be desired. The S5 though, with a removable battery, and the option to charge
the phone with a standard Micro USB cable, edges out the 5s.
Final Words
Both phones bring in the very best hardware complemented by great software. The die-hard fans of
both camps are bound to be over the moon with the flagships of their respective brands. These
phones are bound to sell very well, and barely cross each others paths when it comes to sales, as
they are meant for two very different markets. The Samsung Galaxy S5 is undoubtedly set to sell a
lot more than the iPhone because of the huge difference in pricing. We would, however, like to point
out that both these heavyweights have not really come up with anything that wows us. The S5 is cast
of the same mold as many other phones of the Galaxy, and there's hardly been any hardware
innovation from these companies that are believed to be at the forefront of innovation in this field.
It would seem just a little unfair to compare two flagships of different generations. Samsung has
already revealed its cards, and now the world awaits the iPhone 6, which has got the rumor mills
running nonstop. Your move, Apple.

More Related Content

Viewers also liked

Military Robots
Military RobotsMilitary Robots
Military Robots
Hassan Ijaz
 
Comparison of two listed comapnies
Comparison of two listed comapniesComparison of two listed comapnies
Comparison of two listed comapnies
Gaurav Taranekar
 
Nokia Vs Samsung
Nokia Vs SamsungNokia Vs Samsung
Nokia Vs Samsung
Moumita Roy
 
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
prashanthgun
 
Military Robots
Military RobotsMilitary Robots
Military Robots
nsapre
 
Border security using wireless integrated network sensors(wins)
Border security using wireless integrated network sensors(wins)Border security using wireless integrated network sensors(wins)
Border security using wireless integrated network sensors(wins)
PRADEEP Cheekatla
 
E-WASTE POWERPOINT PRESENTATION
E-WASTE POWERPOINT PRESENTATIONE-WASTE POWERPOINT PRESENTATION
E-WASTE POWERPOINT PRESENTATION
Aditya Raman
 
E waste
E wasteE waste
E waste
AJAL A J
 
Samsung vs Nokia-Comparative Marketing Analysis
Samsung vs Nokia-Comparative Marketing AnalysisSamsung vs Nokia-Comparative Marketing Analysis
Samsung vs Nokia-Comparative Marketing Analysis
Pinnakk Paul
 
E Waste Powerpoint
E Waste PowerpointE Waste Powerpoint
E Waste Powerpoint
guest43547e7
 
Ewaste ppt
Ewaste ppt Ewaste ppt
Ewaste ppt
Md Mustafa Kamal
 
E waste
E wasteE waste
E waste
Vaibhav Lone
 
Cell Phone Operated Robot
Cell Phone Operated RobotCell Phone Operated Robot
Cell Phone Operated Robot
Aniket Bhor
 
android controlled robot
android controlled robotandroid controlled robot
android controlled robot
sunny080593
 
Wireless robot ppt
Wireless robot pptWireless robot ppt
Wireless robot ppt
Varun B P
 
E waste management
E waste managementE waste management
E waste management
Ketan Wadodkar
 

Viewers also liked (16)

Military Robots
Military RobotsMilitary Robots
Military Robots
 
Comparison of two listed comapnies
Comparison of two listed comapniesComparison of two listed comapnies
Comparison of two listed comapnies
 
Nokia Vs Samsung
Nokia Vs SamsungNokia Vs Samsung
Nokia Vs Samsung
 
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
7th SENSE MULTIPURPOSE ROBOT FOR MILITARY
 
Military Robots
Military RobotsMilitary Robots
Military Robots
 
Border security using wireless integrated network sensors(wins)
Border security using wireless integrated network sensors(wins)Border security using wireless integrated network sensors(wins)
Border security using wireless integrated network sensors(wins)
 
E-WASTE POWERPOINT PRESENTATION
E-WASTE POWERPOINT PRESENTATIONE-WASTE POWERPOINT PRESENTATION
E-WASTE POWERPOINT PRESENTATION
 
E waste
E wasteE waste
E waste
 
Samsung vs Nokia-Comparative Marketing Analysis
Samsung vs Nokia-Comparative Marketing AnalysisSamsung vs Nokia-Comparative Marketing Analysis
Samsung vs Nokia-Comparative Marketing Analysis
 
E Waste Powerpoint
E Waste PowerpointE Waste Powerpoint
E Waste Powerpoint
 
Ewaste ppt
Ewaste ppt Ewaste ppt
Ewaste ppt
 
E waste
E wasteE waste
E waste
 
Cell Phone Operated Robot
Cell Phone Operated RobotCell Phone Operated Robot
Cell Phone Operated Robot
 
android controlled robot
android controlled robotandroid controlled robot
android controlled robot
 
Wireless robot ppt
Wireless robot pptWireless robot ppt
Wireless robot ppt
 
E waste management
E waste managementE waste management
E waste management
 

Samsung Galaxy S5 Vs. Apple iPhone 5s

  • 1. Samsung Galaxy S5 Vs. Apple iPhone 5s Did You Know?According to a report by popular market research firm, Gartner, as on December 2013, in the smartphone industry, Samsung has a market share of 32.1% followed by 14.3% for Apple. The two stalwarts of the mobile arena are pitted against each other once again. Nope, this time around, we aren't talking about another legal battle, but instead, one that is raging on in the quest for being crowned the king of the smartphones. The two giants of the industry now have reinforcements in the form of their latest flagship devices-the Samsung Galaxy S5 and the Apple iPhone 5s. The Samsung Galaxy S5 was unveiled amidst much fanfare at the Mobile World Congress 2014, in Barcelona. The Apple iPhone 5s, on the other hand, was released in September 2013, at its headquarters in Cupertino. Although the two might seem like smartphones from different generations, their hardware is surprisingly similar and very much at par. So, without further ado, follow us as we bring you the low-down on the epic clash of the behemoths of the smartphone universe, the Samsung Galaxy S5 vs. Apple iPhone 5s. Image Source: apple.com samsungmobilepress.com Samsung Galaxy S5
  • 2. Operating System Android OS, v4.4.2 (KitKat) Chipset Qualcomm Snapdragon 801 CPU Quad-core 2.5 GHz Krait 400 GPU Adreno 330
  • 3. Memory 2 GB RAM Storage 16 GB* Screen 5.1" Full HD Super AMOLED Resolution 1080 x 1920 pixels (~432 ppi) Primary Camera 16 MP Secondary Camera 2 MP Battery Li-ion 2,800 mAh Apple
  • 4. iPhone 5s Chipset Apple A7 CPU Dual-core 1.3 GHz Cyclone GPU PowerVR G6430 Memory 1 GB RAM
  • 5. Storage 16/32/64 GB Screen 4.0" LED-backlit IPS LCD Resolution 640 x 1136 pixels (~326 ppi) Primary Camera 8 MP Secondary Camera 1.2 MP Battery Li-Po 1,560 mAh Design and Construction Samsung Galaxy S5 Designed to weather the elements. The Galaxy S5 retains the DNA of the rest of the Galaxy family. It has a curvier back than the last-
  • 6. gen S4, and also has a leather-textured back, much like the Note 3 albeit with the stitches along the sides. The back also has an interesting (for the lack of a better word!) dimpled design, which bears an uncanny resemblance to the first-gen Nexus 7 tab manufactured by Asus. The S5 has dimensions of 142.0 x 72.5 x 8.1 mm, and tips the scale at 145 g. The phone comes with an IP67 rating for being water resistant and dust proof. It integrates a fingerprint scanner into the Home button at the front, and brings in a heart rate sensor at the back, just below the camera. The soft-touch back of the S5 feels good in the hand, but does little to aid one-handed use on this rather larger phone. Buzz Rating: Apple iPhone 5s Beauty meets quality. There's very little to tell the Apple iPhone 5s apart from its predecessor, the iPhone 5. In fact, the dimensions of the 5s are the same as the 5, 123.8 x 58.6 x 7.6 mm, and weighs in at the same 112 g as the latter. The latest iPhone strikes the perfect balance between metal and glass, giving it a very rich feel. The main physical difference between the two generations of iPhones is the trend-setting fingerprint scanner sitting beneath the surface of the Home button surrounded by a metallic ring. The iPhone 5s sits snugly in the hands, and it is perfect for one-handed use. Buzz Rating: The two companies have ideologies that are worlds apart, and this is most evident in their approach towards the design elements on their flagship devices. The Samsung Galaxy S5 is a step up from the S4, but still retains the same polycarbonate construction. The Apple iPhone 5s, on the other hand, shines in its metallic armor and oozes with class. Also, the smaller size of the iPhone tilts the balance in its favor when it comes to overall build quality and usability. Hardware and Storage Samsung Galaxy S5 Top-of-the-line hardware. A Qualcomm Snapdragon 801 chipset with a 2.5 GHz quad-core Krait 400 processor that ticks away inside the S5 ensures that the phone breathes fire, and it simply decimates the opposition with its processing power. The phone brings in 2 GB of RAM to ensure that multitasking is a breeze. The S5 comes with 16 GB of internal memory and also has a memory-card slot that supports up to 128 GB Micro SD cards. Buzz Rating: Apple iPhone 5s
  • 7. A complete powerhouse. At the heart of the iPhone 5s is a dual-core 1.3 GHz Cyclone processor on board an A7 chip with 64- bit architecture. There's also Apple's M7 motion coprocessor, which helps store data even when the phone is asleep, working away in a low-power state, and even helps save on battery life. 1 GB of DDR3 RAM ensures super-smooth multitasking. The 5s comes in 16/32/64 GB variants along with 5 GB of iCloud storage. Buzz Rating: The iPhone 5s is deceptively powerful and makes short work of all tasks assigned to it. The Samsung Galaxy S5 too is super powerful, and in fact, has the fastest processor on an Android device in the market. The S5, however, reigns triumphant with its superior storage options and an industry-first, support for 128 GB Micro SD cards. Graphics and Display Samsung Galaxy S5 Over-saturated beauty. The phone has a large 5.1-inch Full HD Super AMOLED screen with a fantastic pixel density of 432 ppi. Watching videos on the S5's large screen is an absolute delight, with the Adreno 330 GPU churning out the graphics effortlessly. The display is protected by a sheet of Corning Gorilla Glass 3 which helps keeps those nasty scratches away. Buzz Rating: Apple iPhone 5s A treat to the retina! The iPhone 5s has the same screen as its predecessor. At 4-inches, the wide, multi-touch screen shines in all its glory, thanks to its beautiful Retina display (326 ppi). The display has real high contrasts and looks stellar, especially when viewing images captured using the phone's camera. Buzz Rating: Both phones have fantastic displays which are nothing short of spectacular. The Galaxy S5 though, edges past the 5s, with its larger display with a Full HD resolution. Also, the higher pixel density of the S5, along with the unmatched saturation (oversaturation!) of the Super AMOLED display, is a lot more pleasing to the eyes, if not superior to the display on the 5s.
  • 8. Camera and Optics Samsung Galaxy S5 A very capable snapper. Armed with a 16 MP ISOCELL camera at the back, the S5 makes for a great stand-in for a point-an- -shoot camera. It features a superfast auto focus, which fires up in just 0.3 seconds. The S5 is capable of capturing extremely detailed shots, but its real USP is the ability to record at 2160p@30fps. Apart from this, the phone has some real useful camera modes, and other tweaks which make photography a fun experience on the Galaxy S5. Buzz Rating: Apple iPhone 5s Great hardware and software for photography. Over the years, iPhone cameras have really captivated our imaginations with their fantastic color reproduction properties and simple camera UI; this is no different on the iPhone 5s. The phone comes equipped with an 8 MP snapper with 1.5µ pixels. It also features a True Tone flash which is great for portraits. The camera locks on to the subject really fast and captures great slow-motion videos (720p@120fps). Buzz Rating: These are amongst the very best smartphones in the market, especially when its comes to their prowess in photography. The 5s captures some brilliant images with fantastic color reproduction and very little noise. The Galaxy S5, however, blows the competition right out of the water with a more powerful sensor, and the ability to record videos in 4K resolution.
  • 9. Software and Customizations Samsung Galaxy S5 TouchWiz and KitKat in the mix. Samsung are known for their antics when it comes to software tweaks and customizations. The Galaxy S5 serves as a perfect platform for the Korean giant to once again showcase its software skills. The phone runs on Android v4.4.2 KitKat with the latest TouchWiz on top. You can also find Samsung's answer to HTC's BlinkFeed, with its Magazine UI. Apart from this, you can finds loads of software tweaks which often tend to border on the lines of gimmicky. The fingerprint sensor works just fine, and Samsung has left the door open for developers to make the most of this feature. The heart rate sensor also works without any glitches, as advertised. Buzz Rating: Apple iPhone 5s iOS reloaded. All the software changes that Apple has brought about in its OSs have had a very clear thought process behind it. The same is the case with the latest version of iOS on board the iPhone 5s. iOS 7 brings in a complete overhaul of the OS, it is a lot more fluid, and brings in loads of eye candy too. The game-changing fingerprint sensor works like a charm, although it is set to work only to unlock the phone, and validate iTunes purchases. The other software tweaks like Control Center, AirDrop, etc., are intuitive and extremely handy. Buzz Rating: We will steer well clear of stirring up the hornet's nest. The iOS and Android battle has been going on for ages, and in all probability, will go on for many more years. Both OSs on these very capable phones shine in all their glory. We, however, are just a little inclined towards iOS 7 as it brings in a lot more useful features than most of the gimmicks played out by the heavily-skinned Android OS on the S5. When it comes to the fingerprint sensors and Samsung's heart rate sensor though, we cannot, for the life of us, see these being anything more than an advertising stunt. Battery Life Samsung Galaxy S5 Scraping through the day. The S5 is powered by a 2,800 mAh Li-ion battery. The battery itself is user-accessible. You should just about make it through a day of moderate use on a single charge on the Galaxy S5. Buzz Rating:
  • 10. Apple iPhone 5s One day at a time. A 1,560 Li-Po battery powers the 5s through the day. The battery though, is non user-accessible, and you would just be able to squeeze a day of moderate use out of the phone. Buzz Rating: This probably is a case of choosing the lesser of the two evils. The battery performance of both these devices leaves a lot to be desired. The S5 though, with a removable battery, and the option to charge the phone with a standard Micro USB cable, edges out the 5s. Final Words Both phones bring in the very best hardware complemented by great software. The die-hard fans of both camps are bound to be over the moon with the flagships of their respective brands. These phones are bound to sell very well, and barely cross each others paths when it comes to sales, as they are meant for two very different markets. The Samsung Galaxy S5 is undoubtedly set to sell a lot more than the iPhone because of the huge difference in pricing. We would, however, like to point out that both these heavyweights have not really come up with anything that wows us. The S5 is cast of the same mold as many other phones of the Galaxy, and there's hardly been any hardware innovation from these companies that are believed to be at the forefront of innovation in this field. It would seem just a little unfair to compare two flagships of different generations. Samsung has already revealed its cards, and now the world awaits the iPhone 6, which has got the rumor mills running nonstop. Your move, Apple.