Master Electricians Australia is spearheading a national campaign for mandatory safety switches on all circuits in all Australian homes. Each year, around 15 people are killed in preventable electrical accidents in Australian homes. Around 20 times that number are hospitalised with severe burns or other injuries. These deaths and injuries can almost certainly be prevented – with the flick of a switch.

1. This year, 15 Australians
will be electrocuted in
their own homes

2. Around 10
times that
many will be
hospitalised
due to
electric
shocks

3. The lives of 15 families
will be shattered in less
time than
it takes a
heart
to beat

4. Fathers

5. Fathers
Mothers

6. Fathers
Mothers
Children
- gone in an instant

7. The greatest tragedy is
that these deaths can so
easily be prevented
- with the flick of
a switch

8. Master Electricians Australia
is spearheading a national
campaign for mandatory
safety switches on all circuits
in all Australian homes

9. This campaign will alert
politicians and home owners
to the dangers of circuits not
protected by safety switches

10. It will involve:

11. It will involve:
Research • National report
• Audit of existing laws
• Study of take-up rates
• Deaths and injuries
• Recommendations

12. It will involve:
Research
Lobbying
• Safety regulators
• Government departments
• Members of Parliament
• Ministers
• Premiers

13. It will involve:
Research
Lobbying
Advertising
• Television
• Radio
• Print
• Website
• Viral online campaign

14. It will involve:
Research
Lobbying
Advertising
Public relations
• Media partnerships
• Industry partnerships
• Media interviews
• Email campaigns
• Brochures
• Website
• Grass-roots promotion

15. The ambitious goal is to fit an
additional 30 million safety
switches to existing homes
over the next five years ...

16. ... protecting every circuit
every precious life
every home

17. This will be the most comprehensive
electrical safety campaign ever conducted
To succeed, it will need the leadership of
electrical contractors
That’s why ECA and Master Electricians are
asking for your support

18. Please join other leading
industry stakeholders in
supporting this ambitious
program

19. Every circuit, every home

20. Every circuit, every home
Eight states and territories

21. Every circuit, every home
Eight states and territories
30 million safety switches

22. Every circuit, every home
Eight states and territories
30 million safety switches
Installed by 2016

23. SWITCH THINKING