RETHINKING
MARKETING
WITH SOCIAL
MEDIA
Join the online conversation


MARIA SCHWARZ, SEISMONAUT
              CONFERENCE 2...
MARIA
SCHWARZ
STRUCTURE
- INTRODUCTION TO SEISMONAUT
- WHY SOCIAL MEDIA?
- CASE: 48 HOURS IN DENMARK
- 9 GUIDELINES TO SOCIAL MEDIA
Se
  ism
     on
        au
           t
Se
  ism
     on
        au
           t



     This is where I work
       HUSK BILLEDE
SEISMONAUT IS
A STRATEGIC
INNOVATION CONSULTANCY
BASED IN DENMARK
WE DELIVER DIGITAL
STRATEGIES FOR CLIENTS
WITHIN THE TOURISM
INDUSTRY
WE WORK WITH
DESTINATION MARKETING
ORGANISATIONS, HOTELS
AND ATTRACTIONS
map   create   shape   build
map   create       shape   build
map                  create              shape
GOING INTO
THE FIELD
        hat’s
                m e
       T
map   map
              create            create
                                    shape   shape
                       ...
map      map
           create   create
                        shape           shape
                                    ...
map   create    shape   build
create           shape                   build
map   create   shape   build
DIGITAL


BUSINESS
DEVELOPMENT
DIGITAL


CONCEPT
DEVELOPMENT
DIGITAL


COMPETENCY
 DEVELOPMENT
RETHINK
 YOUR TOURISM
  MARKETING
WHERE DO PEOPLE
FIND THEIR INFORMATION
    WHEN PLANNING
    FOR A HOLIDAY?
GOOGLE.COM                               32,60   40,00   33,20   28,10   33,48
HAVING BEEN THERE BEFORE                 34...
MORE THAN75%
OF ALL WEB SEARCHES
IN EUROPE ARE DONE
THROUGH
GOOGLE.COM                               32,60   40,00   33,20   28,10   33,48
HAVING BEEN THERE BEFORE                 34...
GOOGLE.COM                               32,60   40,00   33,20   28,10   33,48
HAVING BEEN THERE BEFORE                 34...
BETWEEN 60-70%
  OF MARKETING
GOOGLE.COM                               32,60   40,00   33,20   28,10   33,48
  BUDGETSFROM...
WHERE AND
  HOW DO YOU PLAN
GOOGLE.COM                               32,60   40,00   33,20   28,10   33,48
  TO SPEND YOUR...
MY TRIP TO NAIROBI
Before During After
 MY TRIP TO NAIROBI
BEFORE
DURING
hotel - flight - ...




DURING
DURING
DURING
AFTER
SOMETHING HAS CHANGED
THE DIGITAL TRAVELLERS
     HAS ARRIVED
AND IT CHALLENGES OUR
USUAL WAYS OF THINKING
GONE ARE THE PASSIVE OBSERVERS
   WHO WE COULD APPROACH
WITH OUR TRADITIONAL
BROADCAST MENTALITY
THE INTERNET IS THE FOREMOST
INFLUENCE ON THE CONSUMER’S
      DECISION PROCESS
AND ONLINE TRAVELLERS DECIDE ON
 WHERE TO SPEND THEIR VACATION
      USING SOCIAL MEDIA
WORDPRESS
TWITTER
FACEBOOK
SEEDING THE STORY
BLOGGERS RESPOND
BLOGGERS RESPOND
BLOGGERS RESPOND
TRENDWATCHING SITES
EVEN NEWSPAPERS FINALLY
   PRINTED THE STORY
APPLICATIONS
http://www.youtube.com/watch?v=swjejd_MYzM&feature=player_embedded




APPLICATIONS
ONLINE VOTING
THREE WINNERS
DOCUMENTING THEIR TRIP
DOCUMENTING THEIR TRIP
DOCUMENTING THEIR TRIP
THE
MOTIVATION
HOW CAN YOU MOTIVATE YOUR
      COSTUMERS TO
PARTICIPATE AND ENGAGE
                         THEAGE.COM.AU
Th
is
 sii
     mp
       ort
        an
          t




       NO SIZE FITS ALL ANYBODY
1
LISTEN TO THE ONLINE
   CONVERSATION
MONITOR YOUR BRAND AND FIND
    OUT WHAT PEOPLE SAY
ONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SA




      MONITOR YOUR BRAND AND FIND OUT
              WHAT PEOPLE SAY
MONITOR YOUR BRAND AND FIND OUT
        WHAT PEOPLE SAY
MONITOR YOUR BRAND AND FIND OUT
        WHAT PEOPLE SAY
2
FIND YOUR TARGET
    AUDIENCE
• billede af netnografi...

  WHERE ARE THEY, WHAT ARE THEIR
  LIKES AND DISLIKES AND WHAT DO
        THEY WANT FROM YOU
3
PROMOTE
  YOU MUST PROMOTE YOUR
SERVICES THROUGH RELEVANT
     ONLINE CHANNELS
DON’T MASS BOMB.
AIM FOR THE NICHE
CHOOSE THE RELEVANT ONLINE
        CHANNELS
4
CREATE &
   DISTRIBUTE
    CONTENT
CONTENT IS KING. YOU MUST BE
   ABLE TO USE TOOLS LIKE
WORDPRESS, TUMBLR, YOUTUBE
HVAD KRÆVER


  +
      +       +




SHOW ME. DON’T TELL ME
HVAD KRÆVER


       +
           +        +

               $0


$250                         $0
                    (you...
SHOW ME. DON’T TELL ME
5
INVOLVE AND
  ENGAGE
 COMMENT AND DISCUSS
TOPICS OF RELEVANCE FOR
     YOUR BUSINESS
DON’T BE TOO TECHNICAL
BE PERSONAL
MOTIVATE CO-CREATION
REMIND PEOPLE
500 DEVOTED FANS ARE BETTER
THAN 5000 WHO DON’T CARE
          nt
       rta
     po
     im
 is




          QUALITY TRU...
6
STOP TRYING
  TO SELL
SURE, THE ULTIMATE GOAL IS TO SELL, BUT
YOU’LL NEVER GAIN ANY RESPECT IF YOU’RE
CONSTANTLY PUSHING OUT YOUR PRODUCTS.
7
BE HONEST
    YOUR FRIENDS AND
FOLLOWERS EXPECT YOU TO BE
100% HONEST WITH THEM
CHOICEHOTELS.COM
TRIPADVISOR.COM
CHOICEHOTELS.COM

“Comfort Hotel Østerport is a
hotel full of atmosphere and
only a few years ago totally
renovated, so to...
GONE ARE THE DAYS WHEN WE
COULD CHEAT IN BROCHURES
OR DRESS UP OUR HOTEL ROOM
     TO LOOK ALL GOOD
OR CHEAT WITH THE LOCATION
OR EVEN THE DINNER BUFFET
JUST BE HONEST
OR EVEN THE DINNER BUFFET
8
RUN SOME
TEST PROJECTS
 GIVE YOUR IDEAS A TRY AND
SEE IF THEY WORK IN REAL LIFE
DANISH OPEN AIR MUSEUM
100%

                                                   90%

                                                   80%

    ...
DANISH OPEN AIR MUSEUM
TWO HOURS TO SET UP
5 HOUR TEST PERIOD
100 TEST PERSONS
100 FACEBOOK AMBASSADORS
WITH 100 FRIENDS EACH
REACHING 10.000 POTENTIAL
        VISITORS
9
PRIORITISE AND
 INVEST TIME
SOCIAL MEDIA TAKES TIME
WHO?


SOMEONE WHO UNDERSTAND TECHNOLOGY
        AS WELL AS PEOPLE
RETHINK
 YOU TOURISM
  MARKETING
OS UM UP
             T
UNDERSTANDING PEOPLE IS JUST AS IMPORTANT
AS UNDERSTANDING THE TECHNOLOGY

THINK ABOUT THE WHOLE E...
THANK YOU
MARIA@SEISMONAUT.COM
Rethinking Marketing with Social Media
Rethinking Marketing with Social Media
Rethinking Marketing with Social Media
Rethinking Marketing with Social Media
Rethinking Marketing with Social Media
Rethinking Marketing with Social Media
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Rethinking Marketing with Social Media

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Presentation by Seismonaut at the E-Tourism East Africa conference Sept 2-3rd 2010 in Nairobi

Published in: Travel

Rethinking Marketing with Social Media

  1. RETHINKING MARKETING WITH SOCIAL MEDIA Join the online conversation MARIA SCHWARZ, SEISMONAUT CONFERENCE 2. SEPTEMBER 2010
  2. MARIA SCHWARZ
  3. STRUCTURE - INTRODUCTION TO SEISMONAUT - WHY SOCIAL MEDIA? - CASE: 48 HOURS IN DENMARK - 9 GUIDELINES TO SOCIAL MEDIA
  4. Se ism on au t
  5. Se ism on au t This is where I work HUSK BILLEDE
  6. SEISMONAUT IS A STRATEGIC INNOVATION CONSULTANCY BASED IN DENMARK
  7. WE DELIVER DIGITAL STRATEGIES FOR CLIENTS WITHIN THE TOURISM INDUSTRY
  8. WE WORK WITH DESTINATION MARKETING ORGANISATIONS, HOTELS AND ATTRACTIONS
  9. map create shape build
  10. map create shape build map create shape
  11. GOING INTO THE FIELD hat’s m e T
  12. map map create create shape shape build build map create shape
  13. map map create create shape shape build build create shape build
  14. map create shape build create shape build
  15. map create shape build
  16. DIGITAL BUSINESS DEVELOPMENT
  17. DIGITAL CONCEPT DEVELOPMENT
  18. DIGITAL COMPETENCY DEVELOPMENT
  19. RETHINK YOUR TOURISM MARKETING
  20. WHERE DO PEOPLE FIND THEIR INFORMATION WHEN PLANNING FOR A HOLIDAY?
  21. GOOGLE.COM 32,60 40,00 33,20 28,10 33,48 HAVING BEEN THERE BEFORE 34,60 28,80 29 37,00 32,35 RECOMMENDATIONS FROM FRIENDS AND 24,20 20,10 20,00 23,10 21,85 FAMILY INFORMATION FOUND ONLINE OTHER 15,90 15,00 24,00 15,60 17,63 USER GENERATED CONTENT - REVIEW SITES, 20,80 13,00 18,90 7,00 14,93 BLOGS, COMMUNITIES THE HOTEL OR OFFICIAL WEBSITE FOR 11,10 19,90 10,70 16,50 14,55 ATTRACTION OFFICIAL WEBSITE FOR A TRAVEL AGENT 15,50 12,50 10,50 17,20 13,93 VISITING A TRAVEL AGENCY 15,00 11,70 14,10 9,00 12,45 VISITING A DESTINATION MANAGEMENT ORG. 13,50 17,40 6,80 7,10 11,20 OFFICE GUIDE BOOK PRINTED 9,40 14,10 9,00 9,20 10,43 BROCHURES PRESENTING AN AREA 10,90 6,70 9,30 3,90 7,70 ONLINE ADVERTISING 7,20 6,80 4,50 6,10 6,15 OFFICIAL WEBSITE FOR A DESTINATION 5,10 6,00 6,70 5,60 5,85 MANAGEMENT ORG. BROCHURE ON A COUNTRY OR AREA 7,90 7,10 3,00 4,50 5,63 NEWSPAPER OR MAGAZINE ARTICLE ON A 8,00 4,80 5,50 2,50 5,20 HOLIDAY DESTINATION NEWSPAPER OR MAGAZINE ADVERTS 3,50 2,50 1,30 2,10 2,35 TRAVEL CONVENTION 3,50 2,50 1,30 1,20 2,13 TRAVEL PROGRAMS ON TV 1,30 1,40 1,30 1,30 1,33 TV ADVERTISING 0,80 0,20 1,50 0,60 0,78
  22. MORE THAN75% OF ALL WEB SEARCHES IN EUROPE ARE DONE THROUGH
  23. GOOGLE.COM 32,60 40,00 33,20 28,10 33,48 HAVING BEEN THERE BEFORE 34,60 28,80 29 37,00 32,35 RECOMMENDATIONS FROM FRIENDS AND 24,20 20,10 20,00 23,10 21,85 FAMILY INFORMATION FOUND ONLINE OTHER 15,90 15,00 24,00 15,60 17,63 USER GENERATED CONTENT - REVIEW SITES, 20,80 13,00 18,90 7,00 14,93 BLOGS, COMMUNITIES THE HOTEL OR OFFICIAL WEBSITE FOR 11,10 19,90 10,70 16,50 14,55 ATTRACTION OFFICIAL WEBSITE FOR A TRAVEL AGENT 15,50 12,50 10,50 17,20 13,93 VISITING A TRAVEL AGENCY 15,00 11,70 14,10 9,00 12,45 VISITING A DESTINATION MANAGEMENT ORG. 13,50 17,40 6,80 7,10 11,20 OFFICE GUIDE BOOK PRINTED 9,40 14,10 9,00 9,20 10,43 BROCHURES PRESENTING AN AREA 10,90 6,70 9,30 3,90 7,70 ONLINE ADVERTISING 7,20 6,80 4,50 6,10 6,15 OFFICIAL WEBSITE FOR A DESTINATION 5,10 6,00 6,70 5,60 5,85 MANAGEMENT ORG. BROCHURE ON A COUNTRY OR AREA 7,90 7,10 3,00 4,50 5,63 NEWSPAPER OR MAGAZINE ARTICLE ON A 8,00 4,80 5,50 2,50 5,20 HOLIDAY DESTINATION NEWSPAPER OR MAGAZINE ADVERTS 3,50 2,50 1,30 2,10 2,35 TRAVEL CONVENTION 3,50 2,50 1,30 1,20 2,13 TRAVEL PROGRAMS ON TV 1,30 1,40 1,30 1,30 1,33 TV ADVERTISING 0,80 0,20 1,50 0,60 0,78
  24. GOOGLE.COM 32,60 40,00 33,20 28,10 33,48 HAVING BEEN THERE BEFORE 34,60 28,80 29 37,00 32,35 RECOMMENDATIONS FROM FRIENDS AND 24,20 20,10 20,00 23,10 21,85 FAMILY INFORMATION FOUND ONLINE OTHER 15,90 15,00 24,00 15,60 17,63 USER GENERATED CONTENT - REVIEW SITES, 20,80 13,00 18,90 7,00 14,93 BLOGS, COMMUNITIES THE HOTEL OR OFFICIAL WEBSITE FOR 11,10 19,90 10,70 16,50 14,55 ATTRACTION OFFICIAL WEBSITE FOR A TRAVEL AGENT 15,50 12,50 10,50 17,20 13,93 VISITING A TRAVEL AGENCY 15,00 11,70 14,10 9,00 12,45 VISITING A DESTINATION MANAGEMENT ORG. 13,50 17,40 6,80 7,10 11,20 OFFICE GUIDE BOOK PRINTED 9,40 14,10 9,00 9,20 10,43 BROCHURES PRESENTING AN AREA 10,90 6,70 9,30 3,90 7,70 ONLINE ADVERTISING 7,20 6,80 4,50 6,10 6,15 OFFICIAL WEBSITE FOR A DESTINATION 5,10 6,00 6,70 5,60 5,85 MANAGEMENT ORG. BROCHURE ON A COUNTRY OR AREA 7,90 7,10 3,00 4,50 5,63 NEWSPAPER OR MAGAZINE ARTICLE ON A 8,00 4,80 5,50 2,50 5,20 HOLIDAY DESTINATION NEWSPAPER OR MAGAZINE ADVERTS 3,50 2,50 1,30 2,10 2,35 TRAVEL CONVENTION 3,50 2,50 1,30 1,20 2,13 TRAVEL PROGRAMS ON TV 1,30 1,40 1,30 1,30 1,33 TV ADVERTISING 0,80 0,20 1,50 0,60 0,78
  25. BETWEEN 60-70% OF MARKETING GOOGLE.COM 32,60 40,00 33,20 28,10 33,48 BUDGETSFROM FRIENDS AND IN HAVING BEEN THERE BEFORE 34,60 28,80 29 37,00 32,35 DENMARK ARE RECOMMENDATIONS FAMILY INFORMATION FOUND ONLINE OTHER 24,20 15,90 20,10 15,00 20,00 24,00 23,10 15,60 21,85 17,63 STILL BEING SPENT USER GENERATED CONTENT - REVIEW SITES, BLOGS, COMMUNITIES THE HOTEL OR 20,80 13,00 18,90 7,00 14,93 HERE OFFICIAL WEBSITE FOR 11,10 19,90 10,70 16,50 14,55 ATTRACTION OFFICIAL WEBSITE FOR A TRAVEL AGENT 15,50 12,50 10,50 17,20 13,93 VISITING A TRAVEL AGENCY 15,00 11,70 14,10 9,00 12,45 VISITING A DESTINATION MANAGEMENT ORG. 13,50 17,40 6,80 7,10 11,20 OFFICE GUIDE BOOK PRINTED 9,40 14,10 9,00 9,20 10,43 BROCHURES PRESENTING AN AREA 10,90 6,70 9,30 3,90 7,70 ONLINE ADVERTISING 7,20 6,80 4,50 6,10 6,15 OFFICIAL WEBSITE FOR A DESTINATION 5,10 6,00 6,70 5,60 5,85 MANAGEMENT ORG. BROCHURE ON A COUNTRY OR AREA 7,90 7,10 3,00 4,50 5,63 NEWSPAPER OR MAGAZINE ARTICLE ON A 8,00 4,80 5,50 2,50 5,20 HOLIDAY DESTINATION NEWSPAPER OR MAGAZINE ADVERTS 3,50 2,50 1,30 2,10 2,35 TRAVEL CONVENTION 3,50 2,50 1,30 1,20 2,13 TRAVEL PROGRAMS ON TV 1,30 1,40 1,30 1,30 1,33 TV ADVERTISING 0,80 0,20 1,50 0,60 0,78
  26. WHERE AND HOW DO YOU PLAN GOOGLE.COM 32,60 40,00 33,20 28,10 33,48 TO SPEND YOUR AND HAVING BEEN THERE BEFORE 34,60 28,80 29 37,00 32,35 MARKETING RECOMMENDATIONS FROM FRIENDS FAMILY INFORMATION FOUND ONLINE OTHER 24,20 15,90 20,10 15,00 20,00 24,00 23,10 15,60 21,85 17,63 BUDGETS IN USER GENERATED CONTENT - REVIEW SITES, BLOGS, COMMUNITIES THE HOTEL OR 20,80 13,00 18,90 7,00 14,93 2011? OFFICIAL WEBSITE FOR 11,10 19,90 10,70 16,50 14,55 ATTRACTION OFFICIAL WEBSITE FOR A TRAVEL AGENT 15,50 12,50 10,50 17,20 13,93 VISITING A TRAVEL AGENCY 15,00 11,70 14,10 9,00 12,45 VISITING A DESTINATION MANAGEMENT ORG. 13,50 17,40 6,80 7,10 11,20 OFFICE GUIDE BOOK PRINTED 9,40 14,10 9,00 9,20 10,43 BROCHURES PRESENTING AN AREA 10,90 6,70 9,30 3,90 7,70 ONLINE ADVERTISING 7,20 6,80 4,50 6,10 6,15 OFFICIAL WEBSITE FOR A DESTINATION 5,10 6,00 6,70 5,60 5,85 MANAGEMENT ORG. BROCHURE ON A COUNTRY OR AREA 7,90 7,10 3,00 4,50 5,63 NEWSPAPER OR MAGAZINE ARTICLE ON A 8,00 4,80 5,50 2,50 5,20 HOLIDAY DESTINATION NEWSPAPER OR MAGAZINE ADVERTS 3,50 2,50 1,30 2,10 2,35 TRAVEL CONVENTION 3,50 2,50 1,30 1,20 2,13 TRAVEL PROGRAMS ON TV 1,30 1,40 1,30 1,30 1,33 TV ADVERTISING 0,80 0,20 1,50 0,60 0,78
  27. MY TRIP TO NAIROBI
  28. Before During After MY TRIP TO NAIROBI
  29. BEFORE
  30. DURING
  31. hotel - flight - ... DURING
  32. DURING
  33. DURING
  34. AFTER
  35. SOMETHING HAS CHANGED
  36. THE DIGITAL TRAVELLERS HAS ARRIVED
  37. AND IT CHALLENGES OUR USUAL WAYS OF THINKING
  38. GONE ARE THE PASSIVE OBSERVERS WHO WE COULD APPROACH
  39. WITH OUR TRADITIONAL BROADCAST MENTALITY
  40. THE INTERNET IS THE FOREMOST INFLUENCE ON THE CONSUMER’S DECISION PROCESS
  41. AND ONLINE TRAVELLERS DECIDE ON WHERE TO SPEND THEIR VACATION USING SOCIAL MEDIA
  42. WORDPRESS
  43. TWITTER
  44. FACEBOOK
  45. SEEDING THE STORY
  46. BLOGGERS RESPOND
  47. BLOGGERS RESPOND
  48. BLOGGERS RESPOND
  49. TRENDWATCHING SITES
  50. EVEN NEWSPAPERS FINALLY PRINTED THE STORY
  51. APPLICATIONS
  52. http://www.youtube.com/watch?v=swjejd_MYzM&feature=player_embedded APPLICATIONS
  53. ONLINE VOTING
  54. THREE WINNERS
  55. DOCUMENTING THEIR TRIP
  56. DOCUMENTING THEIR TRIP
  57. DOCUMENTING THEIR TRIP
  58. THE MOTIVATION HOW CAN YOU MOTIVATE YOUR COSTUMERS TO
  59. PARTICIPATE AND ENGAGE THEAGE.COM.AU
  60. Th is sii mp ort an t NO SIZE FITS ALL ANYBODY
  61. 1
  62. LISTEN TO THE ONLINE CONVERSATION MONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SAY
  63. ONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SA MONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SAY
  64. MONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SAY
  65. MONITOR YOUR BRAND AND FIND OUT WHAT PEOPLE SAY
  66. 2
  67. FIND YOUR TARGET AUDIENCE
  68. • billede af netnografi... WHERE ARE THEY, WHAT ARE THEIR LIKES AND DISLIKES AND WHAT DO THEY WANT FROM YOU
  69. 3
  70. PROMOTE YOU MUST PROMOTE YOUR SERVICES THROUGH RELEVANT ONLINE CHANNELS
  71. DON’T MASS BOMB. AIM FOR THE NICHE
  72. CHOOSE THE RELEVANT ONLINE CHANNELS
  73. 4
  74. CREATE & DISTRIBUTE CONTENT CONTENT IS KING. YOU MUST BE ABLE TO USE TOOLS LIKE WORDPRESS, TUMBLR, YOUTUBE
  75. HVAD KRÆVER + + + SHOW ME. DON’T TELL ME
  76. HVAD KRÆVER + + + $0 $250 $0 (you probably have one allready :)
  77. SHOW ME. DON’T TELL ME
  78. 5
  79. INVOLVE AND ENGAGE COMMENT AND DISCUSS TOPICS OF RELEVANCE FOR YOUR BUSINESS
  80. DON’T BE TOO TECHNICAL BE PERSONAL MOTIVATE CO-CREATION REMIND PEOPLE
  81. 500 DEVOTED FANS ARE BETTER THAN 5000 WHO DON’T CARE nt rta po im is QUALITY TRUMPHS QUANTITY is Th
  82. 6
  83. STOP TRYING TO SELL
  84. SURE, THE ULTIMATE GOAL IS TO SELL, BUT YOU’LL NEVER GAIN ANY RESPECT IF YOU’RE CONSTANTLY PUSHING OUT YOUR PRODUCTS.
  85. 7
  86. BE HONEST YOUR FRIENDS AND FOLLOWERS EXPECT YOU TO BE 100% HONEST WITH THEM
  87. CHOICEHOTELS.COM
  88. TRIPADVISOR.COM
  89. CHOICEHOTELS.COM “Comfort Hotel Østerport is a hotel full of atmosphere and only a few years ago totally renovated, so today it appears in a fresh and modern style.”
  90. GONE ARE THE DAYS WHEN WE COULD CHEAT IN BROCHURES
  91. OR DRESS UP OUR HOTEL ROOM TO LOOK ALL GOOD
  92. OR CHEAT WITH THE LOCATION
  93. OR EVEN THE DINNER BUFFET
  94. JUST BE HONEST OR EVEN THE DINNER BUFFET
  95. 8
  96. RUN SOME TEST PROJECTS GIVE YOUR IDEAS A TRY AND SEE IF THEY WORK IN REAL LIFE
  97. DANISH OPEN AIR MUSEUM
  98. 100% 90% 80% 70% 60% 50% 40% 30% 20% 13-18 10% 19-25 26-35 0% 36-45 Age groups 46-65 FACEBOOK IN DENMARK
  99. DANISH OPEN AIR MUSEUM
  100. TWO HOURS TO SET UP
  101. 5 HOUR TEST PERIOD
  102. 100 TEST PERSONS
  103. 100 FACEBOOK AMBASSADORS
  104. WITH 100 FRIENDS EACH
  105. REACHING 10.000 POTENTIAL VISITORS
  106. 9
  107. PRIORITISE AND INVEST TIME
  108. SOCIAL MEDIA TAKES TIME
  109. WHO? SOMEONE WHO UNDERSTAND TECHNOLOGY AS WELL AS PEOPLE
  110. RETHINK YOU TOURISM MARKETING
  111. OS UM UP T UNDERSTANDING PEOPLE IS JUST AS IMPORTANT AS UNDERSTANDING THE TECHNOLOGY THINK ABOUT THE WHOLE EXPERIENCE BEFORE - DURING - AFTER PUT ASIDE TIME AS WELL AS MONEY IN THE MARKETING BUDGET FOR SOCIAL MEDIA
  112. THANK YOU MARIA@SEISMONAUT.COM

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