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Boards and Technology - The Competitive
Risk and Promise of Exponential Technologies
2
TMS Academy
TMS Academy advances industry and
enterprise performance by working
with Boards and C-suite executives
to examine and share the latest
developments affecting business.
TMS Academy’s latest Directors-in-
Dialogue session “Boards and Technology:
The Competitive Risk and Promise of
Exponential Technologies”1
brought
together 50 Board Chairmen and
Directors of leading Asian companies
to explore, discuss and debate the
implications of emerging exponential
technologies. Facilitated by Stanford
University’s Dan Siciliano, Director of
the Rock Center for Corporate Governance,
the dialogue was enriched by a team
from Accenture who introduced best
practice insights, leading edge research,
Big Bang Disruption and other thought
leadership, and the latest technology trends.
Pierre Noel, Microsoft’s Asia Pacific Chief
Security Officer, engaged the group on
cyber risks and the importance of awareness
and mitigation. A panel comprising César
Cernuda, President of Microsoft Asia
Pacific and Simon Israel, Chairman of
Singapore Telecommunications (SingTel)
shared perspectives on the role of Board
Directors in accelerating the embrace of
exponential technologies.
The unmatched expertise and varied
experience across the participants
and subject matter experts created an
unprecedented environment that produced
insightful discussion and important actions
to move forward.
3
Digital technology, once a tsunami sweeping
through only high technology industries such
as electronics, media and communications, is
now flooding every sector and disrupting old
economy industries.
In less than a generation, exponential
technologies have transformed markets,
creating enormous value for the companies
that mastered them, while destroying
industries and organisations which were
complacent, slow or poor decision makers.
Traditional advantages that once set
leading firms apart have become liabilities,
turning those firms into losers in this new
economic era.
The stakes are high and the pace of change
rapid. Traditional tools and experience put
incumbents at risk of following strategies
which will fail to address new opportunities
or threats. The old world approach is to dig
more and more trenches while the disruptive
competition builds better and better
missiles. It is crucial for Boards to recognise
that the pace of these changes means that
their organisations could be hit before the
next board meeting (See Figure 1).
Figure 1: Board Director Views
<10%companies are
well positioned
67%impact is game
changing
80%need to act by next
board meeting
50 Board Chairmen and Directors from leading
companies across Asia convened to discuss
the impact of exponential technologies on
their industries and the immediate actions that
Boards must take in this new disruptive era.
The New York Times. 67% drop in
market capitalisation in 10 years 2
.
Kodak, from height of its power in
1997 and market cap of $28 billion
to bankruptcy 15 years later in 2012
while the number of photos taken and
shared has grown 1000 times3
.
Alibaba, in 15 years creates $300
billion market cap company4
.
Blockbuster. Bankrupts in 2010.
Online competitor, Netflix grows to
10 times Blockbuster’s value5
.
4
Avoid Being Disrupted.
Become a Disruptor
Exponential technology advances
in memory, processing power, and
bandwidth have come together to rapidly
drive down production cost while improving
speed, accuracy, capability and quality.
These key elements of economic disruption
are continuously fused and split until
a game-changing combination is reached.
Once a perfect mix is created, not only
do production cost decline, the cost of
consumption (the price of a product and
service along with the time, risk and effort
related to consumption) reaches zero….
and true industry disruption takes place.
Mobile phones are one advantage of this
disruption, and have now put 80% of the
world’s consumer spend a call, click or text
message away. Social media is using that
connectivity6
, and large computers with
sophisticated analytics, to engage, learn
and sell to those consumers, and possibly
taking them from traditional providers.
Photography is a great example.
For a century taking a photograph
was expensive, both in terms of production
and consumption cost. Users had to buy a
specialised device or visit a dedicated studio,
visit a store to develop negatives, wait, and
then mail the photos to others. Then, in less
than 20 years, thanks to cheaper storage and
increasing computing power, smartphones
with in-built cameras grew exponentially.
The last ingredient to the combination
changed the industry forever – social
media apps (such as Instagram) allow for a
dramatic decrease in cost of consumption,
lowering to zero the time, risk and effort of
taking, producing and sharing photographs.
In a world where the number of photos
taken and shared has increased by 1000X,
the legacy industry players, camera makers,
chemical and paper manufacturers, and the
local reprint stores have missed the growth,
and in the face of unparalleled industry
growth many have been put out of business.
In 1980 a TB of
storage cost between
$200-700 million.
In the following
10 years, the cost
fell to $9 million.
Today, it costs
$100 to buy a TB
device that fits
in your hand7
.
5
Stanford University’s Rock Center
has developed a set of questions
that Board Directors can use to
frame their understanding:
What is the old versus new and what
is coming next?
What is the material impact of the
technology on the business?
Is the technology a significant
game-changer?
What is the “weirdest” thing that
could happen?
What if we stretched that analysis out
100 years? (and understand that it will
actually probably happen in the next 5)
The key is for leaders to recognise these
tipping points and gauge the implications
for their organisations (see Figure 2).
Assessments and preparation quality could
bring significant new opportunity or severe
consequences and threaten the company’s
very existence.
Board Directors recognise the urgency to
address technology related opportunities and
risks – a majority call for immediate action.
Recognising and embracing potential
disruption is needed both at an individual
Board Director and at an enterprise level.
As individuals, Board Directors should
focus on building a better understanding
of the strategic implications of the new
technologies, rather than on the details
of each technology. Meanwhile, enterprises
would benefit from rapidly relooking at their
strategic positions through a disruption lens.
How quickly does your organisation need to master technology, risks and opportunities
relevant to your industry?
Figure 2: Organisations need to embrace exponential technologies immediately
to understand and react to potential disruption
act now
59%
next month
68%
81%
this quarter
100%
this year
6
Opportunities and Risks Created
by Exponential Technologies
Board Directors see compelling
opportunities to generate
significant enterprise value
from exponential technologies
(see Figure 3).
To tap into these opportunities,
organisations across industries can
draw upon a number of technologies.
One example includes GE’s use of the
Internet of Things to optimise train velocity,
planned maintenance, and improve the
overall efficiency of the rail network8
.
Meanwhile, Ford harnesses car usage data
for future car design, and offering add-on
services. Singapore is increasingly relying
on artificial intelligence9
and advanced
analytics to increase the safety of its
citizens. By equipping engineers with
smart glasses, an Israeli utility company
is improving the quality and speed of
service calls10
. Many examples exist, and
the technologies constantly change.
The critical point is less the specific
technology, and more the governance,
strategy, and pace of companies in the
age of disruption.
What if patients only needed to visit
the doctor in-person in emergencies
and all other checkups and treatments
were done remotely, with the use
of connected devices?
What if there were no more queues
or road congestion, thanks to perfect
visibility of traffic flow and real time
decision making?
How do auto insurers assess the
risk of driverless cars that eliminate
human error?
What if Harvard and MIT’s free
eLearning service starts taking away
students from every other university
on the planet?
When will your refrigerator start
reordering and paying for groceries
for you? And work with your gym
equipment to calculate the health
impact of what’s in it on your
life expectancy?
Figure 3: Top opportunities related to exponential technologies
Innovating
Products & Services
59%
Operational
Improvement
53%
New Business
66%
New Partnerships
22%
Cost Reduction
19%
Improved safety,
security & quality
28%
Access to new customers/
markets/industries
44%
7
Each year, Accenture evaluates the key
technologies in the market and highlights
the few that represent the true mega
trends. The technologies explored by TMS
Academy’s recent Directors-in-Dialogue
session draw on the Technology Vision
201411
findings and are emerging as among
the next biggest industry disruptors.
The Board Directors also examined how
exponential technologies pose significant
threats to companies or entire industries.
Cyber-attacks are the key concern
of Chief Security Officers. As the adoption
of Internet of Things increases, the focus
will shift to securing ever expanding
vulnerabilities. Organisations that
transform cyber security capabilities
from business inhibitor to business enabler
will reap massive rewards from enhanced
brand trust, reduced clean-up costs,
and enhanced resilience.
Physical objects enhanced with
sensors, GPS, camera and connected
to the internet.
Implication: Increasing control over the
physical world and access to contextual
information which can be used to optimise
performance, design future products
or transform a product into a service.
Platforms that enable users to connect
and draw from unprecedented numbers
of online users.
Implication: Organisations can now
have access to talent, expertise,
resources or customers at a scale
never thought of before.
Platforms enabling people of similar
intentions to connect and collaborate.
Implication: Organisations and
individuals have the ability to assemble
people around a specific topic,
contribute to research and development
of new products.
Application of machines in detection
of real time events and decision making
related to these events.
Implication: Increasing amount of
information at hand can be utilised to
make better decisions, eliminate human
error and make the best possible
recommendations for the customer.
Wearable objects enhanced with
sensors and made avaliable to
the user at a point of need.
Implication: Access to information
at any time changes the way products
and services are delivered
(e.g. decreasing the time of
maintenance workers’ training).
Internet of Things
Social Media Artifical Intelligence
Digital Platforms Wearable Technology
*in order of importance
8
Increased Challenges to
Strategic Decision Making
The very nature of
exponential change is that
it is impossible to predict
by common extrapolation.
Analytic modelling must be done.
Just like in the data storage case, where
it was unthinkable in 1980 that the cost
of TB of data would drop 7 million times
in the next 30 years12
and all that this
would enable, it is important to look at
detailed models rather than rely on
intuition or experience.
Prior strategies, advantages and
management capabilities developed
can be handicaps rather than enablers.
Staying current with exponential technology
trends along with access to the right
information and tools are key enablers
for Boards to effectively recognise and
act on exponential technology opportunities
and risks.
On technology-related risks, Boards
are challenged to find the right balance
between drawing on data, analytics and
insights from external sources such as
social media, and managing and respecting
customer data privacy.
Participants shared a number of internal
and external areas which when improved,
will significantly help Boards govern better
in this new age of disruption (see Figure 4).
Top External Enablers
1. Exposure to new trends & insights
2. Access to technology advisors
3. Connection with the ecosystem
4. Access to business intelligence
5. Regulatory understanding
Top Internal Enablers
1. Information sharing
2. BoD & Management alignment
3. Understanding the role of technology
in company’s strategy
4. Understanding the impact
of technology on the organisation
5. Build individual technology acumen
6. Understand what new capabilities
are required
Figure 4: Top external and internal enablers
9
Five years ago, traditional
Telecommunication businesses
were being heavily challenged
by over-the-top players.
Core sources of revenue were rapidly
being siphoned off by new entrants.
Faced with this increasing competition
and anticipating the change that lay ahead,
SingTel’s board and management team
made several decisions that positioned
SingTel to now be the disruptor of other
businesses. SingTel’s transformation
included the following principles:
Board – Management alignment
SingTel established a strategic planning
process where the strategic agenda is set
jointly and collaboratively by the Board and
Management. They incorporate external
expert insight into their process and use
their Technology Advisory Board to validate
specific themes.
Constant and robust dialogue
SingTel continuously runs a robust
dialogue between the Board and
Management that consistently and
critically challenges the strategy and
business model. The Board ensures there
is alignment with management, clarity
on expectations and priorities and the
Management team has a clear mandate
by which they take the company forward.
This helped SingTel to recognise a “edge
of the cliff” risk to its business model
and the need to transform a traditional
mobile business into a data-centric mobile
internet business.
Infused the Board with technology
expertise
SingTel assembled a technology advisory
board with global experience to help Board
Directors understand the exponential
technologies and new business models.
Pulse check on new disruptions
SingTel has set up a venture capital
company to invest in emerging
technologies and businesses.
Immerse Board members in disruptive
environments
Immersion included SingTel Board
Directors visiting a number of disruptive
new companies based in Silicon Valley.
New businesses
SingTel is building new disruptive businesses
that let the company venture into new
industries (advertising, big data analytics,
video streaming, mobile banking).
Managing risk
SingTel is investing in cyber security and
establishing joint ventures to build cyber
risk management centre in Asia.
SingTel – from Disrupted
to Disruptor13
10
Ultimately, success
requires proper decisions
to be made and actions
to be taken.
The role of Boards in today’s uncertain
environment is to help organisations
navigate through the decision making
and strategy execution. Board Directors
highlighted that the key was to start with
clarity and alignment on a revisited strategic
plan and building technology prowess.
The stakes are high and the pace
is rapid. With traditional tools and
expertise becoming obsolete, the need to
fundamentally rethink enterprise strategy
and operations is immediate. Boards are
now more than ever obliged to be stewards
of a new mind-set. They will be the first to
notice and protect their enterprises
from disruption and enable them to
gain from becoming a digital disruptor.
The new world, driven by exponential
technologies, presents a great opportunity
to re-create and redefine businesses and
industry, and create lasting competitive
advantage with significant enterprise value.
The potential for growth is limited only
by the creativity of the enterprise itself.
The key is to move quickly, and immediately
with experimentation, and increase agility
to pivot decisively once you have identified
a tipping point and a set of actions that you
will use to be the disruptor.
Develop a strategic plan
that explicitly accounts
for the major disruptions
at work
Identify opportunities
and understand the
business case created
by the disruption
Immediately weigh
in on the technology
investments decisions
the company is making
Clarify the customer
value proposition in the
new world unbiased by
current market position
Develop new networks,
partnerships and alliances
Immediately assess the
vulnerabilities and resilience
of enterprise operations
Significantly enhance the
technology prowess of
the board and enterprise
Priority decisions and actions for Boards
1 2 3
5 6 7
4
11
Copyright © 2015 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture. 15-0285
References
1. Held on 13 November 2014 at Mandarin
Orchard, Singapore. For details, visit the
TMS Academy website - http://www.
temasekmanagementservices.com.sg/tms_
academy/programmes/bod_directors_in_
dialogue_2.html#sthash.skZMAOQN.dpbs
2. Accenture analysis
3. See http://www.forbes.com/sites/
chunkamui/2012/01/18/how-kodak-failed/
4. See http://ycharts.com/companies/BABA/
market_cap
5. See http://www.forbes.com/sites/
gregsatell/2014/09/05/a-look-back-at-why-
blockbuster-really-failed-and-why-it-didnt-
have-to/
6. See http://www.nielsen.com/ph/
en/insights/news/2014/asian-mobile-
consumer and http://newsroom.cisco.com/
release/1128065s.html
7. See http://www.jcmit.com/diskprice.htm
8. See https://www.gesoftware.com/
solutions/rail
9. See https://gigaom.com/2013/04/26/how-
data-is-changing-the-car-game-for-ford/
10. See http://www.timesofisrael.com/
israeli-start-up-makes-1st-commercial-
smart-glasses-app/
11. For details visit Technology Vision 2014
website – http://www.accenture.com/
microsites/it-technology-trends-2014/
Pages/home.aspx
12. Accenture analysis
13. TMS Academy’s Directors-in-Dialogue
Forum on Boards and Technology:
The Competitive Risk and Promise of
Exponential Technologies
About TMS Academy
TMS Academy is the integrated leadership
development arm of Temasek Management
Services (TMS), a fully-owned subsidiary
of Temasek Holdings. The Academy’s
mission is to contribute to the development
and success of Asian organisations
through providing world-class leadership
development and global insights for their
business leaders and board directors. To find
out more about TMS Academy, please visit
its website at www.tmsacademy.com.sg
About the Rock Center,
Stanford University
The Arthur and Toni Rembe Rock Center for
Corporate Governance is a joint initiative
of Stanford Law School and the Graduate
School of Business at Stanford University.
The Center was created to advance the
understanding and practice of corporate
governance in a cross-disciplinary
environment where leading academics,
business leaders, policy makers, practitioners
and regulators can meet and work together.
The Center is led by outstanding Faculty with
active collaboration from its Advisory Board.
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
323,000 people serving clients in more
than 120 countries. Combining unparalleled
experience, comprehensive capabilities
across all industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses and
governments. The company generated net
revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is
www.accenture.com.
For more information contact
Dr. Sandhya Karpe
Head, TMS Academy,
Temasek Management Services Pte Ltd
+65 6828 2228
sandhyakarpe@tmsacademy.com.sg
Mr. Dwight Hutchins
Managing Director,
Accenture Pte Ltd
+65 8322 4606
Dwight.N.Hutchins@accenture.com

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Boards and Technology - The Competitive Risk and Promise of Exponential Tech

  • 1. Boards and Technology - The Competitive Risk and Promise of Exponential Technologies
  • 2. 2 TMS Academy TMS Academy advances industry and enterprise performance by working with Boards and C-suite executives to examine and share the latest developments affecting business. TMS Academy’s latest Directors-in- Dialogue session “Boards and Technology: The Competitive Risk and Promise of Exponential Technologies”1 brought together 50 Board Chairmen and Directors of leading Asian companies to explore, discuss and debate the implications of emerging exponential technologies. Facilitated by Stanford University’s Dan Siciliano, Director of the Rock Center for Corporate Governance, the dialogue was enriched by a team from Accenture who introduced best practice insights, leading edge research, Big Bang Disruption and other thought leadership, and the latest technology trends. Pierre Noel, Microsoft’s Asia Pacific Chief Security Officer, engaged the group on cyber risks and the importance of awareness and mitigation. A panel comprising César Cernuda, President of Microsoft Asia Pacific and Simon Israel, Chairman of Singapore Telecommunications (SingTel) shared perspectives on the role of Board Directors in accelerating the embrace of exponential technologies. The unmatched expertise and varied experience across the participants and subject matter experts created an unprecedented environment that produced insightful discussion and important actions to move forward.
  • 3. 3 Digital technology, once a tsunami sweeping through only high technology industries such as electronics, media and communications, is now flooding every sector and disrupting old economy industries. In less than a generation, exponential technologies have transformed markets, creating enormous value for the companies that mastered them, while destroying industries and organisations which were complacent, slow or poor decision makers. Traditional advantages that once set leading firms apart have become liabilities, turning those firms into losers in this new economic era. The stakes are high and the pace of change rapid. Traditional tools and experience put incumbents at risk of following strategies which will fail to address new opportunities or threats. The old world approach is to dig more and more trenches while the disruptive competition builds better and better missiles. It is crucial for Boards to recognise that the pace of these changes means that their organisations could be hit before the next board meeting (See Figure 1). Figure 1: Board Director Views <10%companies are well positioned 67%impact is game changing 80%need to act by next board meeting 50 Board Chairmen and Directors from leading companies across Asia convened to discuss the impact of exponential technologies on their industries and the immediate actions that Boards must take in this new disruptive era. The New York Times. 67% drop in market capitalisation in 10 years 2 . Kodak, from height of its power in 1997 and market cap of $28 billion to bankruptcy 15 years later in 2012 while the number of photos taken and shared has grown 1000 times3 . Alibaba, in 15 years creates $300 billion market cap company4 . Blockbuster. Bankrupts in 2010. Online competitor, Netflix grows to 10 times Blockbuster’s value5 .
  • 4. 4 Avoid Being Disrupted. Become a Disruptor Exponential technology advances in memory, processing power, and bandwidth have come together to rapidly drive down production cost while improving speed, accuracy, capability and quality. These key elements of economic disruption are continuously fused and split until a game-changing combination is reached. Once a perfect mix is created, not only do production cost decline, the cost of consumption (the price of a product and service along with the time, risk and effort related to consumption) reaches zero…. and true industry disruption takes place. Mobile phones are one advantage of this disruption, and have now put 80% of the world’s consumer spend a call, click or text message away. Social media is using that connectivity6 , and large computers with sophisticated analytics, to engage, learn and sell to those consumers, and possibly taking them from traditional providers. Photography is a great example. For a century taking a photograph was expensive, both in terms of production and consumption cost. Users had to buy a specialised device or visit a dedicated studio, visit a store to develop negatives, wait, and then mail the photos to others. Then, in less than 20 years, thanks to cheaper storage and increasing computing power, smartphones with in-built cameras grew exponentially. The last ingredient to the combination changed the industry forever – social media apps (such as Instagram) allow for a dramatic decrease in cost of consumption, lowering to zero the time, risk and effort of taking, producing and sharing photographs. In a world where the number of photos taken and shared has increased by 1000X, the legacy industry players, camera makers, chemical and paper manufacturers, and the local reprint stores have missed the growth, and in the face of unparalleled industry growth many have been put out of business. In 1980 a TB of storage cost between $200-700 million. In the following 10 years, the cost fell to $9 million. Today, it costs $100 to buy a TB device that fits in your hand7 .
  • 5. 5 Stanford University’s Rock Center has developed a set of questions that Board Directors can use to frame their understanding: What is the old versus new and what is coming next? What is the material impact of the technology on the business? Is the technology a significant game-changer? What is the “weirdest” thing that could happen? What if we stretched that analysis out 100 years? (and understand that it will actually probably happen in the next 5) The key is for leaders to recognise these tipping points and gauge the implications for their organisations (see Figure 2). Assessments and preparation quality could bring significant new opportunity or severe consequences and threaten the company’s very existence. Board Directors recognise the urgency to address technology related opportunities and risks – a majority call for immediate action. Recognising and embracing potential disruption is needed both at an individual Board Director and at an enterprise level. As individuals, Board Directors should focus on building a better understanding of the strategic implications of the new technologies, rather than on the details of each technology. Meanwhile, enterprises would benefit from rapidly relooking at their strategic positions through a disruption lens. How quickly does your organisation need to master technology, risks and opportunities relevant to your industry? Figure 2: Organisations need to embrace exponential technologies immediately to understand and react to potential disruption act now 59% next month 68% 81% this quarter 100% this year
  • 6. 6 Opportunities and Risks Created by Exponential Technologies Board Directors see compelling opportunities to generate significant enterprise value from exponential technologies (see Figure 3). To tap into these opportunities, organisations across industries can draw upon a number of technologies. One example includes GE’s use of the Internet of Things to optimise train velocity, planned maintenance, and improve the overall efficiency of the rail network8 . Meanwhile, Ford harnesses car usage data for future car design, and offering add-on services. Singapore is increasingly relying on artificial intelligence9 and advanced analytics to increase the safety of its citizens. By equipping engineers with smart glasses, an Israeli utility company is improving the quality and speed of service calls10 . Many examples exist, and the technologies constantly change. The critical point is less the specific technology, and more the governance, strategy, and pace of companies in the age of disruption. What if patients only needed to visit the doctor in-person in emergencies and all other checkups and treatments were done remotely, with the use of connected devices? What if there were no more queues or road congestion, thanks to perfect visibility of traffic flow and real time decision making? How do auto insurers assess the risk of driverless cars that eliminate human error? What if Harvard and MIT’s free eLearning service starts taking away students from every other university on the planet? When will your refrigerator start reordering and paying for groceries for you? And work with your gym equipment to calculate the health impact of what’s in it on your life expectancy? Figure 3: Top opportunities related to exponential technologies Innovating Products & Services 59% Operational Improvement 53% New Business 66% New Partnerships 22% Cost Reduction 19% Improved safety, security & quality 28% Access to new customers/ markets/industries 44%
  • 7. 7 Each year, Accenture evaluates the key technologies in the market and highlights the few that represent the true mega trends. The technologies explored by TMS Academy’s recent Directors-in-Dialogue session draw on the Technology Vision 201411 findings and are emerging as among the next biggest industry disruptors. The Board Directors also examined how exponential technologies pose significant threats to companies or entire industries. Cyber-attacks are the key concern of Chief Security Officers. As the adoption of Internet of Things increases, the focus will shift to securing ever expanding vulnerabilities. Organisations that transform cyber security capabilities from business inhibitor to business enabler will reap massive rewards from enhanced brand trust, reduced clean-up costs, and enhanced resilience. Physical objects enhanced with sensors, GPS, camera and connected to the internet. Implication: Increasing control over the physical world and access to contextual information which can be used to optimise performance, design future products or transform a product into a service. Platforms that enable users to connect and draw from unprecedented numbers of online users. Implication: Organisations can now have access to talent, expertise, resources or customers at a scale never thought of before. Platforms enabling people of similar intentions to connect and collaborate. Implication: Organisations and individuals have the ability to assemble people around a specific topic, contribute to research and development of new products. Application of machines in detection of real time events and decision making related to these events. Implication: Increasing amount of information at hand can be utilised to make better decisions, eliminate human error and make the best possible recommendations for the customer. Wearable objects enhanced with sensors and made avaliable to the user at a point of need. Implication: Access to information at any time changes the way products and services are delivered (e.g. decreasing the time of maintenance workers’ training). Internet of Things Social Media Artifical Intelligence Digital Platforms Wearable Technology
  • 8. *in order of importance 8 Increased Challenges to Strategic Decision Making The very nature of exponential change is that it is impossible to predict by common extrapolation. Analytic modelling must be done. Just like in the data storage case, where it was unthinkable in 1980 that the cost of TB of data would drop 7 million times in the next 30 years12 and all that this would enable, it is important to look at detailed models rather than rely on intuition or experience. Prior strategies, advantages and management capabilities developed can be handicaps rather than enablers. Staying current with exponential technology trends along with access to the right information and tools are key enablers for Boards to effectively recognise and act on exponential technology opportunities and risks. On technology-related risks, Boards are challenged to find the right balance between drawing on data, analytics and insights from external sources such as social media, and managing and respecting customer data privacy. Participants shared a number of internal and external areas which when improved, will significantly help Boards govern better in this new age of disruption (see Figure 4). Top External Enablers 1. Exposure to new trends & insights 2. Access to technology advisors 3. Connection with the ecosystem 4. Access to business intelligence 5. Regulatory understanding Top Internal Enablers 1. Information sharing 2. BoD & Management alignment 3. Understanding the role of technology in company’s strategy 4. Understanding the impact of technology on the organisation 5. Build individual technology acumen 6. Understand what new capabilities are required Figure 4: Top external and internal enablers
  • 9. 9 Five years ago, traditional Telecommunication businesses were being heavily challenged by over-the-top players. Core sources of revenue were rapidly being siphoned off by new entrants. Faced with this increasing competition and anticipating the change that lay ahead, SingTel’s board and management team made several decisions that positioned SingTel to now be the disruptor of other businesses. SingTel’s transformation included the following principles: Board – Management alignment SingTel established a strategic planning process where the strategic agenda is set jointly and collaboratively by the Board and Management. They incorporate external expert insight into their process and use their Technology Advisory Board to validate specific themes. Constant and robust dialogue SingTel continuously runs a robust dialogue between the Board and Management that consistently and critically challenges the strategy and business model. The Board ensures there is alignment with management, clarity on expectations and priorities and the Management team has a clear mandate by which they take the company forward. This helped SingTel to recognise a “edge of the cliff” risk to its business model and the need to transform a traditional mobile business into a data-centric mobile internet business. Infused the Board with technology expertise SingTel assembled a technology advisory board with global experience to help Board Directors understand the exponential technologies and new business models. Pulse check on new disruptions SingTel has set up a venture capital company to invest in emerging technologies and businesses. Immerse Board members in disruptive environments Immersion included SingTel Board Directors visiting a number of disruptive new companies based in Silicon Valley. New businesses SingTel is building new disruptive businesses that let the company venture into new industries (advertising, big data analytics, video streaming, mobile banking). Managing risk SingTel is investing in cyber security and establishing joint ventures to build cyber risk management centre in Asia. SingTel – from Disrupted to Disruptor13
  • 10. 10 Ultimately, success requires proper decisions to be made and actions to be taken. The role of Boards in today’s uncertain environment is to help organisations navigate through the decision making and strategy execution. Board Directors highlighted that the key was to start with clarity and alignment on a revisited strategic plan and building technology prowess. The stakes are high and the pace is rapid. With traditional tools and expertise becoming obsolete, the need to fundamentally rethink enterprise strategy and operations is immediate. Boards are now more than ever obliged to be stewards of a new mind-set. They will be the first to notice and protect their enterprises from disruption and enable them to gain from becoming a digital disruptor. The new world, driven by exponential technologies, presents a great opportunity to re-create and redefine businesses and industry, and create lasting competitive advantage with significant enterprise value. The potential for growth is limited only by the creativity of the enterprise itself. The key is to move quickly, and immediately with experimentation, and increase agility to pivot decisively once you have identified a tipping point and a set of actions that you will use to be the disruptor.
  • 11. Develop a strategic plan that explicitly accounts for the major disruptions at work Identify opportunities and understand the business case created by the disruption Immediately weigh in on the technology investments decisions the company is making Clarify the customer value proposition in the new world unbiased by current market position Develop new networks, partnerships and alliances Immediately assess the vulnerabilities and resilience of enterprise operations Significantly enhance the technology prowess of the board and enterprise Priority decisions and actions for Boards 1 2 3 5 6 7 4 11
  • 12. Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 15-0285 References 1. Held on 13 November 2014 at Mandarin Orchard, Singapore. For details, visit the TMS Academy website - http://www. temasekmanagementservices.com.sg/tms_ academy/programmes/bod_directors_in_ dialogue_2.html#sthash.skZMAOQN.dpbs 2. Accenture analysis 3. See http://www.forbes.com/sites/ chunkamui/2012/01/18/how-kodak-failed/ 4. See http://ycharts.com/companies/BABA/ market_cap 5. See http://www.forbes.com/sites/ gregsatell/2014/09/05/a-look-back-at-why- blockbuster-really-failed-and-why-it-didnt- have-to/ 6. See http://www.nielsen.com/ph/ en/insights/news/2014/asian-mobile- consumer and http://newsroom.cisco.com/ release/1128065s.html 7. See http://www.jcmit.com/diskprice.htm 8. See https://www.gesoftware.com/ solutions/rail 9. See https://gigaom.com/2013/04/26/how- data-is-changing-the-car-game-for-ford/ 10. See http://www.timesofisrael.com/ israeli-start-up-makes-1st-commercial- smart-glasses-app/ 11. For details visit Technology Vision 2014 website – http://www.accenture.com/ microsites/it-technology-trends-2014/ Pages/home.aspx 12. Accenture analysis 13. TMS Academy’s Directors-in-Dialogue Forum on Boards and Technology: The Competitive Risk and Promise of Exponential Technologies About TMS Academy TMS Academy is the integrated leadership development arm of Temasek Management Services (TMS), a fully-owned subsidiary of Temasek Holdings. The Academy’s mission is to contribute to the development and success of Asian organisations through providing world-class leadership development and global insights for their business leaders and board directors. To find out more about TMS Academy, please visit its website at www.tmsacademy.com.sg About the Rock Center, Stanford University The Arthur and Toni Rembe Rock Center for Corporate Governance is a joint initiative of Stanford Law School and the Graduate School of Business at Stanford University. The Center was created to advance the understanding and practice of corporate governance in a cross-disciplinary environment where leading academics, business leaders, policy makers, practitioners and regulators can meet and work together. The Center is led by outstanding Faculty with active collaboration from its Advisory Board. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. For more information contact Dr. Sandhya Karpe Head, TMS Academy, Temasek Management Services Pte Ltd +65 6828 2228 sandhyakarpe@tmsacademy.com.sg Mr. Dwight Hutchins Managing Director, Accenture Pte Ltd +65 8322 4606 Dwight.N.Hutchins@accenture.com