7. Case for each segment
1
Roles
Describe each customer’s role in
decision making process
2
Jobs
Identify positions, place of work, type of
responsibility, etc.
3
Activities
Try to identify daily activities of each
segment, what is the most typical one?
4
Values
What drives them? What is success for
them? Where do they get inspiration
from?
8.
9. Confidential Customized for GuruConf Version 1.0
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